Bruce Schmidt
Orlando,FL
Summary
Dedicated travel industry professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Accomplished integration and brand manager with a successful record of supporting various Disney lines of business to in exceeding annual sales goals while meeting expectations of internal and external clients.
Overview
19
19
years of professional experience
Work History
Cruise Sales & Service Manager
Disney Cruise Line
07.2022 - Current
- Currently lead a team of front line sales agents focusing on DCL direct Guest and Travel Agency sales.
- Proven success in coaching and developing agents to exceed Contact Center sales goals and metrics.
Cruise Vacation Agent
Disney Cruise Line
01.2022 - 06.2022
- Conducted front line sales of Disney Cruise Line products in a performance-driven environment.
- Maintained high product and policy knowledge, constantly implementing sales techniques to drive revenue.
Training Manager
Disney Parks, Resorts & Experiences
03.2017 - 12.2020
- Developed sales content and presentation tools for national sales team of Business Development Managers in support of Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Adventures by Disney and Aulani, a Disney Resort in Hawaii.
- Conducted in-person training and experiences for travel professionals attending on-site programs, on-board DCL cruise training and bi-monthly webinars to increase sales of Disney products.
- Maintained, re-evaluated and developed College of Disney Knowledge - online training modules.
- Utilized strong partnerships with Marketing, Product Development and Sales for all Brands to ensure continued success in communicating training initiatives.
Marketing Brand Manager, Travel Industry Marketing
Disney Parks & Resorts
10.2004 - 03.2017
- Developed and implemented targeted sales & marketing campaigns, budgets and go-to-market strategies, based on broad national campaigns, while consistently exceeding sales goals.
- Managed marketing and integration relationship with AAA/CAA for all Disney lines of business advertising and strategy with AAA National headquarters and individual Clubs across US and Canada to increase brand engagement and sales for over 8 years.
- Launched Marketing of Adventures by Disney with Costco Travel to Travel Trade community.
- Supported Disney Parks, Canada by creating strong relationships with wholesale and retail vendors and travel partners by developing marketing materials and implementing campaigns.
- Responsible for approval and protection of all Brands (including 3rd party) for print and digital advertising while maintaining brand standards for all parties involved.
- Partnered with Disney Legal to ensure that all marketing materials created adhered to Disney brand standards to continually maintain and improve Company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on Company targets, product specifications, market data and budget factors.
Education
Bachelor of Arts - Education
Clarks Summit University
Clarks Summit, PASkills
- Relationship Building
- Brand Positioning
- Product Management
- Training Delivery
- Brand Strategy
- Marketing Support
- Performance Monitoring
- Customer Service Management
- Self-starter and adaptable
- Strong attention to detail
Timeline
Cruise Sales & Service Manager
Disney Cruise Line
07.2022 - Current
Cruise Vacation Agent
Disney Cruise Line
01.2022 - 06.2022
Training Manager
Disney Parks, Resorts & Experiences
03.2017 - 12.2020
Marketing Brand Manager, Travel Industry Marketing
Disney Parks & Resorts
10.2004 - 03.2017
Bachelor of Arts - Education
Clarks Summit University
Similar Profiles
Tom BrunoTom Bruno
Strategic Sourcing Category Manager at Walt Disney Company-Disney Cruise LineStrategic Sourcing Category Manager at Walt Disney Company-Disney Cruise Line
CHINTAN CHOKSICHINTAN CHOKSI
Fitness Director at Disney Cruise Line (Disney Wish)Fitness Director at Disney Cruise Line (Disney Wish)
CINTHYA CANSECO ARCEOCINTHYA CANSECO ARCEO
Merchandise Sales Associate at The Walt Disney Company - Disney Cruise LineMerchandise Sales Associate at The Walt Disney Company - Disney Cruise Line
Tim StenabaughTim Stenabaugh
Senior Technician Walt Disney Theatre at Disney Cruise LineSenior Technician Walt Disney Theatre at Disney Cruise Line
Kenisha HusbandsKenisha Husbands
Greeter at Launch Entertainment ParkGreeter at Launch Entertainment Park