Bruce Warshaw
New York,NY
Summary
With over 20 years of experience in sales, business development, and publisher services, I am a seasoned executive specializing in monetizing multiple platforms, including audio, CTV, desktop, mobile, and video. I have a successful track record of closing deals with Tier 1 media companies, leveraging my extensive rolodex of C-level contacts and my web 2.0 and mobile and CTV savvy.
Overview
20
20
years of professional experience
Work History
Magnify Sales Consultant
Prohaska Consulting
New York, New York
04.2022 - Current
- Prohaska specializes in data and programmatic advertising technology.
- Helping Publishers, Ad Tech, Agencies and Brands with a roadmap to revenue success.
- Prohaska specializes in data and programmatic advertising technology.
- Helping Publishers, Ad Tech, Agencies and Brands with a roadmap to revenue success.
- Skills: Market Analysis · Media & Entertainment · New Media · Mobile Internet · Digital Media · Negotiation · Mobile Strategy · Business Development · Business Strategy
VP Global Supply and Account Management
Smaato
New York, New York
04.2022 - 07.2023
- Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple.
- Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device.
- Headquartered in San Francisco, Smaato is part of Verve Group, a MGI - Media and Games Invest SE company, with additional offices in Hamburg, New York, Beijing, and Singapore.
- Skills: Video Advertising · Market Analysis · Media & Entertainment · New Media · Sales Management · Mobile Internet · Digital Media · Account Management · Negotiation · Sales Processes · Mobile Strategy
VP Global Supply Partnerships
Kubient
New York, New York
12.2019 - 04.2022
- Kubient's Audience Cloud is an open marketplace for advertisers & publishers to reach, optimize and connect their digital audiences, in a transparent, programmatic environment with artificial intelligence-powered pre-bid ad fraud prevention. Our audience platform optimizes the supply-chain. Giving advertiser and media partners the data-driven power to connect their audiences, increasing return on ad-spend and inventory yield.
- All in a transparent brand-safe environment.Kubient's Audience Cloud is an open marketplace for advertisers & publishers to reach, optimize and connect their digital audiences.
- In a transparent, programmatic environment with artificial intelligence-powered pre-bid ad fraud prevention.
- Skills: Revenue Generation · Video Advertising · Market Analysis · Media & Entertainment · New Media · Sales Management · Customer Relationship Management (CRM) · Mobile Internet · Digital Media · Account Management · Technology Solutions · Negotiation · Sales Processes · Mobile Strategy
VP Global Supply
Advangelists
New York, NY
06.2017 - 12.2019
- Building out video and display programmatic network partnerships for Advangelists.
- Advangelists is a DSP/SSP hybrid platform with a backend machine learning self-optimizing system to drive the best results.
- Drive better results across Video, Display, and Native for both Open RTB and tag campaigns.Building out video and display programmatic network partnerships for Advangelists.
- Advangelists is a DSP/SSP hybrid platform with a backend machine learning self-optimizing system to drive the best results.
- Skills: Revenue Generation · Mobile Strategy
VP of Sales and Business Development
US Trisolute Software GMBH
New York, NY
06.2016 - 06.2017
- The Trisolute News Dashboard provides online publishers with a complete overview of their articles’ placement in Google News and Google News One Boxes.
- Data for the mobile SERP is as well available as for the desktop SERP.
- The News Dashboard shows which topics work for an editorial team and for its competitors in Google News and the News Boxes beyond the usual visibility indices. This happens independently from any location, in a high frequency of 15 min and with a revolutionary granularity.
- Skills: Revenue Generation · Market Analysis · Media & Entertainment · Sales Management · Technology Solutions · Negotiation · Sales Processes
Senior Director of Publisher Services and Global S
Opera Mediaworks
New York, NY
03.2014 - 06.2016
- Opera Mediaworks is the first mobile ad platform built for brands, delivering breakthrough marketing at scale. Our technology powers the biggest publishers in the world, enabling marketers to convey the highest quality ad experiences to more people in more places when it matters most. Our exclusive Instant-Play HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe.
- We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. Manage Global Mobile Supply for Ziff Davis, Match Media, Hearst Newspapers, Fox, Batanga, Epoch Times, Media Group of America to name a few...
- Skills: Revenue Generation · Video Advertising · Market Analysis · Media & Entertainment · New Media · Sales Management · Mobile Internet · Digital Media · Account Management · Negotiation · Mobile Strategy · Communication
US Director of Publisher Monetization
Massive Impact
New York, NY
01.2013 - 03.2014
- Responsible for Sales and Business Development in US, Managing Acquisition of Publishers for MI Freemium Mobile Exchange. Reaching more than 1 billion mobile internet users in over 190 countries, MassiveImpact (MI) is the largest performance mobile advertising platform.
- The company uses TargetAdLive®, its real-time propriety technology to guarantee advertiser ROI, while maximizing traffic monetization for publishers. MI is 100% focused on driving sales through pure mobile performance advertising. Using real time empirical targeting based on actual consumer purchases; MI’s TargetAd® technology predicts specific user’s likelihood of purchasing a product or service.
- MI works with leading blue chip customers including Citibank, AIA Insurance, Gameloft, EA and other global brands. The company is backed by strategic investors in the mobile space including SoftBank, SingTel and Gemini. MI’s management team has experience from companies including Double click, Microsoft, Nokia, Siemens, NEC, Motorola mobility, Orange communications, Covad, Yahoo!, Virgin Mobile, Fareastone.
- MI generates revenue from advertisers based on a cost per action (CPA) basis, unlike other models most commonly offered like cost per thousand impressions (CPM) or cost per click (CPC)
- Skills: Revenue Generation, Video Advertising, Media & Entertainment, New Media, Sales Management, Mobile Internet, Digital Media, Account Management, Negotiation, Mobile Strategy.
VP Engagement Strategist
Voices Heard Media
New York, NY
07.2011 - 12.2013
- Voices Heard Media is the leader in multi-platform user engagement tools. Our patent-pending Engagement Engine technology platform powers a suite of embeddable applications (the EventBox) that spark engagement and build communities on our clients’ sites and across mobile and social platforms.
- Today our clients include Fox Sports, AOL, The Huffington Post, HGTV, Food Network, the Washington Wizards, numerous television stations and more.Voices Heard Media is the leader in multi-platform user engagement tools.
- Our patent-pending Engagement Engine technology platform powers a suite of embeddable applications (the EventBox) that spark engagement and build communities on our clients’ sites and across mobile and social platforms.
- Skills: Revenue Generation · Media & Entertainment · New Media · Sales Management · Digital Media · Account Management · Negotiation
VP Business Development
Kiptronic
New York, New York
01.2007 - 08.2011
- Lead majority of company business development, with direct P&L responsibility, for a leading technology which dynamically delivers targeted ads into distributed media networks across multiple platforms.
- Played a key role in strategic sales planning, creating target matrices for potential accounts based on the platform's ability to address client digital asset monetization.
- Successfully closed over 40 Tier One Media Publishers, accounting for 90% of the company's client base.
Individually delivered 150% of Individual and team goals for the entire sales team, becoming the leading account and revenue generator for the company. - Key client relationships include Sony BMG Music Entertainment, Fox Entertainment, Condé Nast, CBS College Sports, Auto Week, MTV, VH1, and Fox News Radio, New York Times, Fast Company, among many othersgenerator for the company.
- Skills: Revenue Generation · Market Analysis · Media & Entertainment · New Media · Sales Management · Mobile Internet · Digital Media · Account Management · Technology Solutions · Negotiation · Sales Processes · Mobile Strategy · Communication
Regional Sales Manager- East Coast
Permission TV
New York, New York
01.2006 - 01.2007
- East Coast sales lead charged with delivering bottom-line revenue growth for an online video platform.
- Targeted media companies, brands, and advertising agencies (digital and traditional) for this advanced end-solution for online video management.
- Delivered profitable business in a highly competitive business environment from media brands such as Barnes and Noble redo of FHM magazine's Video Player, Adobe, and home improvement guru Bob Vila.
- Skills: Media & Entertainment · New Media · Digital Media · Account Management · Negotiation · Sales Processes · Mobile Strategy
VP Business Development
Vividas
New York, New York
01.2005 - 01.2006
- Launched the New York office for the international developer of a proprietary, full-screen video streaming technology.
- Personally closed Sony Pictures, the company's largest US account, delivering over 70% of Vividas' US revenue.
Quickly became the company's top account and revenue generator in the US.
Skills: Market Analysis · Media & Entertainment · New Media · Mobile Internet · Digital Media · Account Management · Negotiation · Sales Processes · Mobile Strategy · Communication
Education
Bachelor of Arts - Secondary Education
Ohio Wesleyan
Delaware, OHSkills
- Exceeds sales goals
- Sales analysis
- Sales funnel management
- Consultative sales
- Trade show representation
- Prospect qualification
Timeline
Magnify Sales Consultant
Prohaska Consulting
04.2022 - Current
VP Global Supply and Account Management
Smaato
04.2022 - 07.2023
VP Global Supply Partnerships
Kubient
12.2019 - 04.2022
VP Global Supply
Advangelists
06.2017 - 12.2019
VP of Sales and Business Development
US Trisolute Software GMBH
06.2016 - 06.2017
Senior Director of Publisher Services and Global S
Opera Mediaworks
03.2014 - 06.2016
US Director of Publisher Monetization
Massive Impact
01.2013 - 03.2014
VP Engagement Strategist
Voices Heard Media
07.2011 - 12.2013
VP Business Development
Kiptronic
01.2007 - 08.2011
Regional Sales Manager- East Coast
Permission TV
01.2006 - 01.2007
VP Business Development
Vividas
01.2005 - 01.2006
Bachelor of Arts - Secondary Education
Ohio Wesleyan
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