BRUCE ZARET

Over 25 years of Executive Sales and Management experience . Proven ability to develop and lead a highly effective sales organization. Noted as a creative business developer and marketing professional. Adept at formulating strategies and plans to produce dramatic increases in revenue and profitability. Successful background identifying and capitalizing on global market opportunities with ability to profitable expand companies. Experience in client account relationship management, building and development. Highly proficient at negotiating contracts, developing partnerships and supporting sales efforts. Able to direct production of marketing, public relations and presentation materials. Equipped with outstanding presentation, leadership and communication skills; extremely effective in stressful situations and dealing with difficult and demanding individuals. Traveled extensively worldwide.

• Series 3, 7, 55 & 63 Licenses
• New York Real Estate Broker’s License
• Florida Real Estate Broker’s License
• New York Health, Accident & Life Insurance License
• Mr. Eric Baron’s Executive Boot Camp for Mortgage Brokers
• Mr. Mark Fisher’s Trading School for Futures & Equities

• Zaret International, New York, NY, 01/01/00, Present, Vice President, Sales and Marketing, Senior Executive with global experience in general management, business expansion and strategic planning., Created worldwide import/export business sustaining 10% annual growth., Work with manufacturers to expand overall product lines and expand profitability; increased sales by 143% and increased company revenue 30% to $36 million., Responsible for opening 60+ major retailers; work with all major key accounts, including Wal-Mart, Family Dollar, Bed Bath and Beyond, and many others., Led company to dominant position in industry with 90% of sales; generated new revenues of $10 million that currently represent 44% of company’s total sales., Consultant-Team Leader-Top 5% Earner for Gerson Lehrman in the Home Furnishings industry (2000-Present); also Trade-Linker (2006-Present), Paris Textiles (2003-2006) and Textiles from Europe (AKA Victoria Classics) (2000-2003).
• Beacon Looms, Inc., New York, NY, 01/01/81, 12/31/00, Vice President of Sales & Marketing, Responsible for sales and profit margins, handling national key account sales., Increased sales from $27 million to $36 million while reducing sales force from 20 to 15., Built national sales force, developed territories and aggressive market penetration strategies., Led company’s revival by increasing market share in an industry experiencing declining sales., Analyzed market and developed product lines that generated 44% of total revenues., Initiated and expanded domestic business into a global market., Developed product that became company’s #1 selling item in United States., Captured competitive markets and became dominant company in the industry., Restored credibility within the industry by establishing controls over all shipping and delivery functions, eliminating costly delays and ensuring complete distribution effectiveness., Created innovative concepts to accelerate sales during traditionally slow periods., Transformed losses into profits by creating a method to sell close-outs at above market prices.