Dynamic and results-oriented marketing and business professional with over 15 years of experience leading initiatives in Marketing Communications, Sales, and Business Development across global markets. Known for driving brand growth, elevating customer engagement, and executing high-impact strategies in both B2B and B2C environments. Skilled in aligning marketing and sales functions, identifying growth opportunities, and translating data into actionable insights. Expertise spans CRM systems, market research, account management, and campaign execution. Brings a strategic mindset, creative execution, and a strong ability to deliver measurable results.
- Founded and lead a strategic consultancy supporting entrepreneurs, executives, and purpose-driven brands in elevating their business through marketing innovation and growth strategy.
- Develop and implement end-to-end marketing plans across digital platforms, including content strategy, email marketing, social media, and automated sales funnels.
- Drive business development initiatives by identifying growth opportunities, optimizing brand positioning, and enhancing client acquisition strategies.
- Provide executive-level coaching to align business vision with personal leadership, empowering clients to scale with clarity, confidence, and purpose.
- Blend marketing strategy with human-centered coaching to fuel both business performance and authentic brand connection.
- Identified customer needs and engineered tailored solutions to drive new business development, while strengthening and retaining existing accounts across key markets.
- Cultivated and maintained high-impact customer relationships, acting as a critical liaison between sales and production teams to ensure seamless communication and execution.
- Accelerated revenue growth by 55% across 22 strategic aerospace accounts, generating over $40M in annual sales.
- Designed and executed comprehensive sales strategies focused on new business acquisition, pricing optimization, risk mitigation, and expansion into new product lines and materials.
- Conducted in-depth sales, customer, market, and competitive analysis across multiple product divisions to produce actionable insights and executive-level presentations.
- Analyzed sales and customer data (CRM) to identify trends and opportunities for increased profitability.
- Engage regularly with executive leadership, including CEO, CFO, VPs, Directors, and Managers, to drive alignment and support cross-functional initiatives.
- Conducted in-depth market, sales, and customer analysis to identify growth opportunities, guide strategic planning, and support executive decision-making.
- Collaborated with cross-functional teams and senior leadership on go-to-market strategies, customer initiatives, and segment-level campaigns.
- Tracked sales performance and project progress to support planning, prioritize opportunities, and ensure timely follow-up on strategic initiatives.
- Led competitive research and M&A target profiling to uncover opportunities for market expansion and strategic partnerships.
- Partnered with Marketing Communications to plan and execute trade shows, campaigns, and sales events, ensuring alignment with business objectives and lead generation goals.
- Led global marketing communication strategies across digital and traditional channels, aligning with brand goals and budget targets.
- Ensured global brand consistency by aligning messaging, visuals, and tone across all regions and platforms.
- Managed content creation and execution for websites, social media, blogs, webinars, and digital campaigns.
- Planned and executed international events including trade shows, sales meetings, customer conferences, and executive summits.
- Developed print and promotional materials, overseeing production and distribution to ensure consistent brand messaging.
- Collaborated cross-functionally with global teams to drive brand visibility, audience engagement, and campaign success.