Bruna Fell Lautert

Accountable for driving strategic partnerships & negotiation and strategy for the organization.

Partner with associates throughout the organization to plan for and execute negotiation strategies with suppliers. Negotiation strategy development including but not limited to drafting supplier communication messages, risk assessment and mitigation, sequencing, tactical planning: variables, movements, behavioral approach. Post negotiation review and relationship management.

Advised on negotiations across the enterprise that captured, in total, $128,200,000 in savings or value creation in FY24.

Leading negotiation capability development programs that focus on creating strong relationships with suppliers, while also focusing on maximizing value for our customers and members.

Partner with leaders in US (Merchandising, Sourcing, Procurement, Finance, WMC, Go Local, Marketplace, and Internationally (Canada, Mexico, Chile, Costa Rica, China) to develop tailored content that enabled associates to understand how to collaboratively work with their supplier base.

Negotiation Consulting: Analysis and resolution of strategic and operating problems and thereby improving the client’s goals, objectives, policies, strategies, internal / external stakeholders’ alignment, and risk assessment.

Business Development: Responsible for business development helping grow the market share of the business and develop company’s brand awareness.

Currently managing 33 accounts from Canada to Brazil.

Negotiation Workshops: Delivered behavioral change workshops to many of the world’s biggest brands and C-Suite leaders.

Help upskilling new hires by coaching them and having them shadow client engagements.

Exceeded sales and delivery goals year over year which led to promotions from Consultant to Senior Consultant in 2018 and to Principal Consultant in 2020 and Associate Partner in 2021.

Led a team that was in charge of sourcing multiple categories, in Latin America, Africa, and Europe.
Collaborated closely with the Merchandising team to execute the business strategy and impress customers.
Analyzed business objectives and costumers’ requirements and then identified and evaluated best suppliers.
Negotiated best quality & cost and analyzed costs forecast making sure plans were feasible. Worked with cross-costing (open cost) in core programs and aggressive cost savings goals in all products.
Drove innovation through new and existing products. Participate in trade shows and match making events to meet potential vendors for Sears & Kmart.
Responsible for on time delivery, quality goods, pre and production meetings, contracts, testing, approvals. Work with cross functional teams in areas such as packaging, quality assurance, finance, global compliance. Guiding factories thru company procedures and making sure they understood and complied.
Managed 40 vendors from 8 countries.

Measurable results (2017): 14% cost savings in home hardlines, 7% cost savings in home soft lines, 37% growth up to July 2017 (same period comparison/2016)

Prepared sales presentations for clients showing success and credibility of products.

Demonstrated products to show potential customers benefits and advantages and encourage purchases.

Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

Measurable results: 15% volume increase (sales) in 1 year (all brands), improved EBITDA in 5% and led to 7 Ipanema stores opening in the Philippines

Managed Ipanema, Rider, Grendha and Zaxy brands in Canada, Mexico, Philippines, South Korea, Japan, Australia, and New Zealand.

In charge of 10 importers/distributors. Including daily interaction and follow up for programs with these customers.

Monthly meetings with board of directors to present financial reports, justify goals variation, merchandise strategies per market and profit results by brand.

Negotiation: price, contracts, payment terms, brand strategy and delivery terms negotiations with customers, including key accounts.

Administered export of confectionary products for compliance with company and customs export policies.

Led a team that was in charge of international sales, in Latin America, Africa, Asia and Europe.

Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Designed export strategies to meet project delivery requirements.

Analyzed market trends to identify new business opportunities and expand the company's global footprint.

Supervised compliance measures regarding domestic and international tariffs and customs regulations.

Collected appropriate documentation to support historical record keeping.

Communicated, coordinated and trained personnel on regulations and requirements.