Bruno Casabon
Flourtown,PA
Summary
Experienced sales and business development professional with a strong ability to identify growth opportunities and implement strategic initiatives. Skilled in creating collaborative environments and consistently achieving measurable results, demonstrating adaptability to changing market conditions. Expertise in client relationship management and strategic planning, adept at identifying market opportunities and implementing innovative strategies. Demonstrated leadership and negotiation skills have consistently resulted in successful business expansions and enhanced client relations. Known for strategic thinking, effective communication, and a strong focus on team collaboration to achieve results. Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives.
Overview
19
19
years of professional experience
Work History
Principal
Casabon Consulting
01.2022 - Current
- Specialize in helping domestic and international companies in the food industry build robust customer growth strategies and distribution networks.
- By analyzing market trends and consumer behaviors, I develop tailored plans that enhance brand visibility, expand market reach, and drive sales growth.
- For distribution, I focus on creating efficient supply chains that ensure timely, cost-effective delivery of products, both locally and across borders.
- My approach includes optimizing logistics, identifying key partnerships, and navigating regulatory environments to establish smooth operations.
- Ultimately, my goal is to help companies scale sustainably, increase customer loyalty, and penetrate new markets effectively.
Director Business Development
Barry Callebaut USA, LLC
01.2021 - 01.2022
- Despite pandemic and resource reduction, all brands grew sales by 25% by pivoting strategy to grow Confectionery and Ice Cream segments.
- Heralded NY Strategy, sales initiative to increase market share of top brands within NYC and Tri-State area, including first-of-a-kind interactive chocolate academy to train and teach professionals about innovative chocolate techniques.
- Architected detailed three-year route-to-market strategy for all top brands with 30% sales growth goal within NYC and Tri-State area.
- Developed national sales and distribution plans for Swiss confectionery brand Carma and Swedish bakery brand ASM - projected doubling existing business within two years.
- Collaborated with Marketing on end-user events for chefs, including networking dinners and virtual educational events. Developed content and promoted via Instagram.
Director of Sales - East Region
Barry Callebaut USA, LLC
01.2007 - 01.2021
- My team generated net margin of $26 million yearly - consistently surpassing annual sales goal by 15%. East Region was the continuous top-profit generator among four regions constituting North American market.
- Directed sales and marketing initiatives for seven brands in Eastern Region.
- Identified, coached, and mentored an 11-member team comprised of seven Regional Sales Managers, one Chef, and three Sales Support Team members.
- Consistently demonstrated flexibility and adaptability when faced with product availability issues by pivoting to offering other products to meet customer needs.
- Integrated two acquisitions - Mona Lisa Decorations and Carma Swiss Chocolate - and grew sales of acquired businesses by 20%.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
- Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
Education
Bachelor of Business Administration - Marketing
Fox School of Business - Temple University
Philadelphia, PABachelor of Business Administration - General Management
Institut Franco-Americain De Management International School of Management
Paris, FranceSkills
- Sales training and leadership
- Key account management
- Revenue growth
- Organizational development
- New business development
- Relationship building and rapport
- Strategic partnerships
- Team leadership
- Partnership development
- Cross-functional collaboration
- Customer relationship management
- Mentoring and coaching
Accomplishments
- Recipient of 2015 New Business Excellence Award for most new accounts.
- Implemented CRM and capture strategy in 6 months.
- Supervised team of 10 staff members.
Affiliations
- French American Chamber of Commerce, Philadelphia, PA Vice-President Membership 2001-Present
- International Business Association, Temple University, Philadelphia PA Guest lecturer 2015-2020
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working
Interests
- Strategy Games
- Reading
- Watching Movies and TV Shows
- Music
- Wine Tasting
- Enjoy experimenting with different ingredients and flavors in the kitchen
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridRemoteImportant To Me
Company CultureFlexible work hoursHealthcare benefitsWork from home option401k matchSoftware
SAP
Salesforce
Outlook
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Principal
Casabon Consulting
01.2022 - Current
Director Business Development
Barry Callebaut USA, LLC
01.2021 - 01.2022
Director of Sales - East Region
Barry Callebaut USA, LLC
01.2007 - 01.2021
Bachelor of Business Administration - Marketing
Fox School of Business - Temple University
Bachelor of Business Administration - General Management
Institut Franco-Americain De Management International School of Management
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