Bruno Lefeuvre
Chicago,USA
Summary
Global Business Leader with 20+ years of experience in agricultural innovation and business transformation. Proven track record in P&L management, organizational development, and strategic growth across multiple continents.
Overview
27
27
years of professional experience
Work History
Global Head of Marketing, Business Development & Business Operations
SYNGENTA
Chicago, USA
01.2022 - Current
- Directed global marketing strategy and business operations for $1B division.
- Transformed marketing organization to focus on customer needs, impacting over 250 employees.
- Created 25 strategic roles and established end-to-end operational excellence initiatives.
- Formed strategic partnerships to reduce R&D dependency and enhance market reach.
- Crafted comprehensive brand strategy across various operating models.
- Achieved recognition as Global Agricultural Leader, ranking #3 worldwide in vegetable seeds.
Head of APAC Vegetable Seeds Business Unit
SYNGENTA
Singapore
01.2019 - 01.2022
- Achieved consistent double-digit EBITDA growth and market-leading revenue increase
- Steered regional operations through COVID-19 crisis while maintaining business momentum
- Implemented digital transformation and value chain optimization initiatives
- Established strategic partnerships in Korea and Philippines
- Enhanced cross-divisional collaboration with Crop Protection, Field Crop, and Centrigo units
- Global Agricultural Leader, #3 Worldwide in Vegetable Seeds
Head of China Vegetable Seeds Business Unit
SYNGENTA
Beijing, China
01.2018 - 01.2019
- Delivered 15% growth in sales and business contribution within first year
- Developed and initiated 5-year strategic plan targeting 300% revenue growth
- Led M&A initiatives for market consolidation
- Strengthened IP protection and operational processes
- Restructured sales, marketing, and trial operations
- Global Agricultural Leader, #3 Worldwide in Vegetable Seeds
Group Sales and Marketing Manager
EAST-WEST SEED
Thailand
01.2014 - 01.2017
- Drove double-digit CAGR against 6-7% industry benchmark
- Implemented value-based pricing strategy yielding 3% margin improvement in India
- Managed strategic alliance with BAYER across five Asian markets
- Launched global product range reaching 35 million small-holder farmers
- Restructured Philippines sales operations implementing KAM and BPA systems
- Market Leader in Tropical Vegetable Seeds
Marketing Manager, Solanum & Asia, HM.Clause
LIMAGRAIN GROUP
France
01.2013 - 01.2014
- Led 11-person product management team
- Achieved 30% profitability improvement through portfolio optimization
- Developed 5-year strategic crop plan
- Global Agricultural Cooperative
General Manager & Product Director, Clause Thailand
LIMAGRAIN GROUP
Thailand
01.2010 - 01.2013
- Delivered 30% YoY sales growth
- Led construction of new warehouse and seed coating facility
- Established Asian regional operating headquarters
- Global Agricultural Cooperative
Business Unit Manager
LIMAGRAIN GROUP
Turkey
01.2008 - 01.2010
- Led M&A integration of local distributor
- Transformed family business into corporate subsidiary
- Global Agricultural Cooperative
Various Leadership Roles
01.1999 - 01.2008
- Product Development Head, North & Central America
- Product Development Manager, NAFTA
- Sales Manager (#1 Sales Representative)
Education
MBA - Business Administration And Management
University of Arizona - Eller School of Management
Tucson, AZ06-2006
M.D. - Agronomy And Crop Science
ENSAT
France06-1996
Skills
- Global P&L management
- Strategic business development
- Organizational transformation
- Cross-cultural leadership
- Change and innovation management
- M&A integration
- Market expansion strategy
- Commercial excellence
Languages
- English (Fluent)
- French (Native)
- Spanish (Intermediate)
Hobbies and Interests
- Water polo
- Scuba diving
- Music
International Experience
Lived/worked in USA, France, Turkey, Thailand, Singapore, China
Languages
English
Full Professional
French
Native/ Bilingual
Spanish
Limited
Accomplishments
Top sales representative, 2002 -Limagrain group
Timeline
Global Head of Marketing, Business Development & Business Operations
SYNGENTA
01.2022 - Current
Head of APAC Vegetable Seeds Business Unit
SYNGENTA
01.2019 - 01.2022
Head of China Vegetable Seeds Business Unit
SYNGENTA
01.2018 - 01.2019
Group Sales and Marketing Manager
EAST-WEST SEED
01.2014 - 01.2017
Marketing Manager, Solanum & Asia, HM.Clause
LIMAGRAIN GROUP
01.2013 - 01.2014
General Manager & Product Director, Clause Thailand
LIMAGRAIN GROUP
01.2010 - 01.2013
Business Unit Manager
LIMAGRAIN GROUP
01.2008 - 01.2010
Various Leadership Roles
01.1999 - 01.2008
MBA - Business Administration And Management
University of Arizona - Eller School of Management
M.D. - Agronomy And Crop Science
ENSAT