Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Bryan Atwood

Lehi

Summary

Well-rounded leader with extensive experience in managing all aspects of wellness products businesses, with an emphasis on operations, process improvement, product development, and commercialization. Proven track record of enhancing operational efficiencies, driving successful product launches, and solving problems. Skilled in cross-functional collaboration, communication, and team development.

Overview

27
27
years of professional experience

Work History

Vice President - Product Development

doTERRA International LLC
Pleasant Grove
10.2020 - Current
  • Oversee all aspects of product development, including R&D, project management, research substantiation, international commercialization, and product management.
  • Take a leadership role in a cross-functional team to improve development and operational processes across the business.
  • Lead initiatives to increase the volume of development projects, while improving on-time delivery, and increasing product quality.
  • Work closely with all sourcing, supply chain, manufacturing, and logistics teams to coordinate product launches, and execute product changes.

Senior Director - International Product Marketing

doTERRA International LLC
Pleasant Grove
11.2017 - 10.2020
  • Responsible for the on-time delivery of all international product launches.
  • Lead a team of label coordinators, project managers, and portfolio managers to establish product launch roadmaps, and create all product labels.
  • Established a repeatable process to develop and commercialize all global products.
  • Establish and maintain relationships with all international markets and their product-related staff members.

Executive Director - Global Marketing

Nature's Sunshine
Lehi
11.2015 - 11.2017
  • Direct global product marketing functions for NSP and Synergy Worldwide.
  • Oversee global product strategy creation and implementation.
  • Oversee the development and launch of all new products.
  • Direct the efforts of the Product Portfolio Management team.
  • Ensure adherence to product strategies, branding initiatives, and all other product marketing objectives.
  • Oversee all aspects of label development, design, creation, and maintenance.
  • Take a key leadership role with Operations and Manufacturing to deliver on all product initiatives

Director of Product Marketing

Nature's Sunshine
Lehi
09.2013 - 11.2015
  • Direct all product marketing functions for NSP's business in Latin America, and for all of Synergy Worldwide.
  • Oversee the development and launch of new products.
  • Oversee the management of the product line.
  • Ensure adherence to product strategies and product marketing objectives.
  • Oversee all aspects of label design and project management.
  • Integrate with Operations and Manufacturing to develop, manage the supply chain, and commercialize all new products.
  • Work with Operations and Manufacturing to retire, maintain, and improve existing products throughout the various stages of their lifecycles

Senior Product Manager

Nature's Sunshine
Lehi
04.2012 - 09.2013
  • Oversee all product development and product line management for the Synergy WorldWide brand and Nature's Sunshine's business in Latin America.
  • Guide Operations and Manufacturing teams with respect to product launches, changes, and label updates

Global Product Manager

Synergy Worldwide
Pleasant Grove
11.2010 - 04.2012
  • Develop a global strategic marketing plan.
  • Manage the global product offering.
  • Ensure product registrations worldwide.
  • Develop new products.
  • Integrate with R&D, Manufacturing, Logistics, Quality, and other operational functions.

Senior Manager - Southeast Asia/Global Operations

Synergy Worldwide
Pleasant Grove
10.2008 - 11.2010
  • Responsible for all subsidiaries throughout Southeast Asia. The General Managers in this region report to me. I was responsible for Operations throughout the world, and more recently, throughout all of Asia. Act as General Manager for Australia.
  • Increased Australian sales from $192,000 to $2.4 Million.
  • Moved Australia from a significant operating loss to significant operating income (70% improvement).
  • Successfully opened the Vietnam market for business, achieving a return on investment within the first month of operations.
  • Vietnam's sales will be $3.6 Million and we will have a 27% operating income.
  • Returned the Philippines, Malaysia, and Singapore from a significant operating loss to break-even.
  • Increased sales in Thailand from $720,000 to $1.8 Million while improving operating income by more than 70%.
  • Managed scores of IT projects to improve efficiencies throughout Asia.
  • Served as a key liaison between Synergy and its parent company in overseeing all supply-chain issues.
  • Prepared annual budgets and set both sales and operating targets.
  • Designed reports to assist in measuring key performance indicators.
  • Streamlined operational processes to decrease S,G&A.
  • Speak and present at large events.
  • Communicated regularly with top customers and sales people in the field.
  • Carved out new strategic direction for the region.
  • Travel internationally.
  • Report to President.

Senior Manager - Europe/Asia

Synergy Worldwide
Pleasant Grove
10.2007 - 10.2008
  • Oversaw all aspects of development and Operations in our then new European markets. Oversaw operations in Hong Kong and Taiwan.
  • Improved operational efficiencies in Europe.
  • Added new payment methods and resolved logistical concerns.
  • Improved sales and operating position in Hong Kong and Taiwan.
  • Traveled internationally.
  • Reported to Executive Director of Sales and Marketing.

Manager - Operations

Synergy Worldwide
Orem
01.2007 - 10.2007
  • Responsible for all aspects of operations, including the supply chain, manufacturing, and new market development.
  • Launched the European market (Germany, Austria, Netherlands, UK) in only 7 months.
  • At the time, was the most successful market launch in company history (surpassed only in 2010 by the launch of Vietnam).
  • Reduced obsolete inventory exposure from $2 Million to $260k.
  • Improved logistics and operational efficiencies in each of Synergy's global markets.
  • Traveled internationally.
  • Reported to COO.

Senior Forecast Analyst

Nature's Sunshine
Spanish Fork
01.2001 - 01.2007
  • Worked with various markets to improve forecast accuracy and operational efficiency.
  • Reviewed and analyzed sales forecasts.
  • Communicated constantly with the General and Operations Managers.
  • Oversaw the Sales and Operations Planning process in various markets.
  • Engaged in competitive intelligence and market research.
  • Trained domestic and international employees.
  • Six Sigma trained.
  • Traveled internationally.

Senior Planner

Nature's Sunshine
Spanish Fork
08.1998 - 01.2001
  • Made and executed plans for ordering and buying, manufacturing and shipping.
  • Worked with domestic and international markets to create a supply chain plan to meet demand.
  • Communicated constantly with General and Operations Managers.
  • Trained international and domestic employees.
  • Oversaw the DRP planning team.
  • Placed purchase orders with vendors.
  • Issued work orders to manufacturing.
  • Created warehouse transfer orders to facilitate domestic and international shipments.

Education

Fresno High School -

Fresno High School
Fresno, CA
01.1993

Business Management -

Brigham Young University
Provo, UT

General Studies -

Utah Valley State College
Orem, UT

Skills

  • Operations management
  • Strategic planning
  • Supply chain management
  • Process improvement
  • Marketing strategy
  • Product development
  • Project management
  • Team leadership
  • Cross-functional collaboration
  • Budget management
  • Stakeholder engagement
  • Change management
  • Decision-making
  • Forecasting
  • Portfolio optimization
  • Verbal and written communication

Timeline

Vice President - Product Development

doTERRA International LLC
10.2020 - Current

Senior Director - International Product Marketing

doTERRA International LLC
11.2017 - 10.2020

Executive Director - Global Marketing

Nature's Sunshine
11.2015 - 11.2017

Director of Product Marketing

Nature's Sunshine
09.2013 - 11.2015

Senior Product Manager

Nature's Sunshine
04.2012 - 09.2013

Global Product Manager

Synergy Worldwide
11.2010 - 04.2012

Senior Manager - Southeast Asia/Global Operations

Synergy Worldwide
10.2008 - 11.2010

Senior Manager - Europe/Asia

Synergy Worldwide
10.2007 - 10.2008

Manager - Operations

Synergy Worldwide
01.2007 - 10.2007

Senior Forecast Analyst

Nature's Sunshine
01.2001 - 01.2007

Senior Planner

Nature's Sunshine
08.1998 - 01.2001

Fresno High School -

Fresno High School

Business Management -

Brigham Young University

General Studies -

Utah Valley State College

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