BRYAN CHIAO
Growth Marketing
LOS ANGELES,CA
Summary
Insightful [Job Title] with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
18
18
years of professional experience
Work History
Growth Marketing Manager
Disney
Los Angeles, CA
05.2022 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
CREATIVE DIRECTOR, HEAD, BRAND
SIDETIME
04.2020 - 09.2021
- Unlocking expertise through 1:1 audio and video calls for those without access
- Www.sidetime.com/film
- End-to-end strategy and execution of lead generation and paid marketing channels for SaaS startup focusing on B2B2C
- Creative Direction: Designed and wrote all image and video campaigns for awareness, remarketing, and user acquisition
- Created new branding and copywriting tone of voice
- Tools: Adobe Creative Suite, Lumen5
- Performance Marketing/Paid Media: Managed paid campaigns and achieved higher than average conversion rates and lowered CAC down to single digits
- Tools: Facebook Business Manager, Google Ads, Linkedin Ads
- Email Marketing: Set up campaigns with segmented audiences and customer journey mapping Tools: Mailchimp
- Lead Generation/CRO: Designed and created from scratch landing pages, popups, and sticky bars
- Added conversion tracking and set up funnels
- Tools: Unbounce, Instapages, Google Analytics, Google Tag Manager
- Data Analytics: Set up and analyzed data from Google Analytics, GA4, and Google Data Studio
- Social Media: Manage multiple accounts across platforms
- Tools: Social Pilot, Later, Adobe Creative Suite
CREATIVE DIRECTOR
TRANSITIVE MEDIA
08.2017 - 04.2020
- LOS ANGELES: SEM/PPC agency focusing on lead generation
- Www.transitivemedia.com
- Supervised external NYC design agency on rebranding client's logo, website development, and all paid social media communications
- Supervised external SEO and SEM/PPC agency
- Developed lead generation and growth acquisition through paid search channels: Facebook Ads, Google Ads, Instagram,
- Pinterest, Snapchat, and Linkedin
- Optimized campaign KPIs for CPA, MQL, and CPC
- Created unique Facebook campaigns with LAL audiences and 1-mile geotargeting radius
- Designed and lead art direction on all social media ads and video ads
- Built and designed landing pages on Instapage and
- Typeform to funnel leads
- Set up and lead email campaigns on Mailchimp and managed subscriber growth through Facebook lead form ads
- Designed newsletter with Postcard app.
SENIOR CREATIVE
THE SECRET LITTLE AGENCY
09.2015 - 10.2016
- World's leading independent creative agency
- Www.thesecretlittleagency.com
- Worked with Youtube’s #1 social media fitness influencer to launch a successful activation event across three countries
- Led design and copy on all web, social media, print, radio, and the post-event video that received over a million views
- Launched global consumer-generated campaign with Hollywood A-list celebrities that involved creating a website and mobile app
- The video content campaign reached a total of 132 million impressions.
SENIOR DIGITAL COPYWRITER/ART DIRECTOR
MULTIPLE AGENCIES
05.2005 - 10.2010
- Anomaly, JWT, BBH, R/GA, Razorfish, HAVAS Worldwide, SS+K, Johannes Leonardo, and Tribal Worldwide.
Education
M.A - Communications (Art Direction
Virginia Commonwealth University (VCU Brandcenter)
B.A. - Arts (Design Media Arts
University of California Los Angeles (UCLA
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Harvard Business School
Innovation
Northwestern University
Skills
Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere, After Effects), SEM/PPC, Facebook Blueprint MediaBuying Certification, Google Ads, Google Analytics, Tag Manager, Keynote, Hubspot, Unbounce, Instapage, WordPress, SEOFacebook
Budgeting and Allocation
Social Media Management
Performance Optimization
Campaign development
Social media platforms
Business growth and retention
Marketing and advertising
Targeted marketing campaigns
Growth Strategies
Advertising and marketing
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Growth Marketing Manager
Disney
05.2022 - Current
CREATIVE DIRECTOR, HEAD, BRAND
SIDETIME
04.2020 - 09.2021
CREATIVE DIRECTOR
TRANSITIVE MEDIA
08.2017 - 04.2020
SENIOR CREATIVE
THE SECRET LITTLE AGENCY
09.2015 - 10.2016
SENIOR DIGITAL COPYWRITER/ART DIRECTOR
MULTIPLE AGENCIES
05.2005 - 10.2010
M.A - Communications (Art Direction
Virginia Commonwealth University (VCU Brandcenter)
B.A. - Arts (Design Media Arts
University of California Los Angeles (UCLA
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Harvard Business School
Innovation
Northwestern University