Bryan C. Sliech
Brookfield,CT
Summary
Skilled marketing professional driven to develop successful campaigns and product marketing plans, enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
8
8
years of professional experience
Work History
Local Marketing Specialist
IKEA
06.2024 - Current
- Develop and manage various omnichannel marketing campaigns and activations to drive visitation and performance KPI’s towards market growth
- Collaborate with cross-functional partners to develop and execute unit-specific marketing and communication plans, leveraging insights from consumer data, income levels, and infrastructure to drive market expansion
- Drive the recruitment and activation of loyalty club members with focus on increasing awareness, recruitment, and identification rates using targeted paid, earned and owned channels
- Coordinate and implement communication strategies across all co-worker and customer channels
- Project lead on all customer facing events, community involvement, and in-kind charitable efforts
- Manage strategic and community relationships supporting in-kind and brand development initiatives
- Facilitate creative planning and implementation for customer facing events, promotional displays and signage, and digital advertising strategies
Metro@work Relationship Manager
Metro Credit Union
08.2020 - 06.2024
- Responsible for managing 500 Metro@work relationships to deepen partnership and assist with financial wellness education for partner employees
- Coordinate and execute on-site and/or virtual workshops and presentations to promote credit union membership and financial education
- Support partner employees and members through financial coaching, trainings and consultations
- Develop marketing content for outreach and events
- Identify and analyze profitable growth opportunities within region and within Metro@work partners
Business Development Specialist
Tremont Credit Union
07.2018 - 07.2020
- Partner relationship management to create network of contacts and lead pipeline
- Responsible for spearheading on-boarding, strategy and relationship management of 1,200+ company consortium partnership
- Develop strategies and initiatives with Marketing team to ensure effective penetration
- Establish community presence via committees, trade associations and events
Marketing Associate
Waterbury CT Teacher’s Federal Credit Union
07.2017 - 07.2018
- Schedule and host coffee hours, school visits, and in-school informational sessions to discuss membership and financial products & services with current and potential members
- Track and analyze outreach and hosted events via Marquis MCIF software, Microsoft Office and CRM
Education
B.S. - Business Administration - Management Information Systems
Western Connecticut State University
Danbury, CTDigital Marketing Professional - undefined
University of Vermont
Burlington, VTSkills
- Marketing campaign strategy
- Project management
- Branding
- Promotional planning
- Communications management
- Vendor relations
- Lean Six Sigma
Certifications And Skills
- Certified Credit Union Financial Counselor, CUNA, 2021
- MCIF Training and Certification, MARQUIS, 2018
- Lean Six Sigma Training, 2016
Languages
Spanish
Professional Working
Timeline
Local Marketing Specialist
IKEA
06.2024 - Current
Metro@work Relationship Manager
Metro Credit Union
08.2020 - 06.2024
Business Development Specialist
Tremont Credit Union
07.2018 - 07.2020
Marketing Associate
Waterbury CT Teacher’s Federal Credit Union
07.2017 - 07.2018
Digital Marketing Professional - undefined
University of Vermont
B.S. - Business Administration - Management Information Systems
Western Connecticut State University
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