Bryan Davis

Hydrofarm

Eugene, Oregon

01.2019 - 11.2024

In charge of developing and building teams for new products and innovation
Oversite of all raw input materials and approval of quality/financial stability for the overall ARGP of a product
Worked in tandem with QC and R&D to ensure proper product development
Watched all aspects of products from, heavy metals, carcinogens etc, so the company as a whole was protected legally and within the proper bounds
In communications with regulatory employees, agencies and testing, so due diligence has been done once a product hits the market
Create test groups of experienced farmers to try the product prior to launch
Work with multiple large trusted farms for testing and promotion
Developed all go to market strategies from launches to promotions all the way to educational training for retailers or farmers
Oversaw Sales in aspects of penetrating new markets
Formulated plans on how to expand footprint in current markets already held to ensure maximum revenue
Managed a whole team of Sales Representatives (Inside and Outside)
Managed all international accounts
Handled the top 10 accounts that equated for 75% of the sales
Developed new market strategies to gather more market share for the brand
Handled all Social Media platforms and was the "face" of the brand. (Trade Shows, Video shoots with farms, Instagram, etc.)
Tasked with fusing corporate and "grassroots" ideals into one, so consumers trusted brands they knew and continued to do so.

Overview