Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Bryan Fehrnstrom, CSS

Boston,MA

Summary

Accomplished beverage industry professional bringing 7+ years of experience working for major companies in both the supplier and distributor tiers of the industry. Highly motivated leader with a proven track record of delivering profitable growth.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Portfolio Manager

Martignetti Companies
06.2022 - Current
  • Responsible for the sales, gross profit, inventory management, and financial planning of 41 assigned suppliers in both the on-premise and off-premise channels in MA.
  • Achieved a year-over-year 6% increase in dollar sales on my assigned suppliers in 2023, reaching a total of $32.5M, surpassing both company and market trends.
  • Collaborate with supplier personnel to set monthly, quarterly and fiscal year objectives relating to case volume, distribution and display. Negotiate initial and on-going pricing terms to ensure that I work within the margin parameters set by the company.
  • Effectively manage two (direct report) Brand Development Managers and motivate them to achieve monthly objectives in their key accounts. Lead all sales communication for my assigned suppliers to the full salesforce and work cross-functionally with pricing, purchasing, accounts receivable, marketing and warehouse personnel.

Brand Development Manager

Martignetti Companies
07.2019 - 06.2022
  • Managed sales, customer engagement, and supplier relationships for Sazerac Company and 375 Park Avenue Spirits in both on-premise and off-premise channels throughout the state of MA.
  • Led the overall sales strategy development for both suppliers and implemented monthly, quarterly & annual programs that led to consistent double digit volume growth for both suppliers.
  • Directed pricing strategy, distribution & display programming , inventory management , new item forecasting , goal tracking and POS (Point of Sale) management for the assigned suppliers.

Market Development Manager

Constellation Brands
12.2018 - 04.2019
  • Managed a group of wholesalers in five northwestern states to achieve annual business plan goals related to volume and distribution for Constellation's craft beer portfolio.
  • Monitored and allocated budgets at the wholesaler level based on investment strategies that led to the growth of Constellation's market share.
  • Ensured wholesalers maintained adequate inventory levels and demonstrated proper inventory rotation.

Retail Execution Specialist

Constellation Brands
02.2017 - 12.2018
  • Sold new and expanded distribution of Constellation's Mexican import beer portfolio to key on-premise and off- premise retailers in the northern Nevada region.
  • Increased year-over-year sales volume in a designated group of high-volume accounts by 13% in Fiscal Year 2018.
  • Developed strong connections with key personnel from wholesalers and retailers, ensuring that retail execution in the marketplace was aligned with Constellation Brands' standards.

Marketing Associate

Sensient Techologies
06.2016 - 02.2017
  • Researched marketing intelligence databases to brainstorm flavor concepts for large consumer beverage companies.
  • Created and edited marketing content for beverage clients and cross-functional departments.
  • Utilized enterprise resource planning systems to facilitate strategic pricing initiatives and enhance core business processes.

Education

Bachelor of Arts - Journalism

Indiana University, Bloomington
Bloomington, IN
05.2016

Skills

  • Microsoft Office, Diver, VIP
  • Go-to-Market Strategy
  • Pricing Strategy
  • Networking
  • Product Management
  • Industry Trends
  • Sales Processes
  • Financial Analysis

Certification

  • Certified Specialist of Spirits (Society of Wine Educators)

Timeline

Portfolio Manager

Martignetti Companies
06.2022 - Current

Brand Development Manager

Martignetti Companies
07.2019 - 06.2022

Market Development Manager

Constellation Brands
12.2018 - 04.2019

Retail Execution Specialist

Constellation Brands
02.2017 - 12.2018

Marketing Associate

Sensient Techologies
06.2016 - 02.2017

Bachelor of Arts - Journalism

Indiana University, Bloomington

Similar Profiles

CREATE PROFILE
Bryan Fehrnstrom, CSS