Bryan Frodente

BaseCamp Franchising -Creative Director

BaseCamp Franchising is one of the country’s largest clothing resale companies with over $180 million in annual system-wide sales and over 200 stores across 31 U.S. states, Canada, Portugal and Spain. BaseCamp owns and operates two leading resale brands, Kid to Kid and Uptown Cheapskate, and has honed a system over three decades that delivers incredible value to franchisees, consumers, and their communities. BaseCamp’s model has environmental sustainability at its core, helping keep tens of millions of products out of landfills each year.

• Carefully prepared design layouts into prepress files for offset, web and digital printing.
• Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
• Developed strategic communication and marketing plans.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
• Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.

Mothers Lounge - Creative Direction & Graphic Design Mothers Lounge is a world leader in creating fashionable, comfortable, and efficient baby products based in Utah. Our most popular brand, Carseat Canopy/Canopy Couture is home of the OG Carseat Canopy. From 2013-2022 I was responsible for the Creative Direction of over 20 brands at Mothers Lounge. This encompassed integrated online and print advertising, key art and logo development, packaging, product design, textile designs, website content, email blasts, trade and consumer show environments, photoshoots and photo editing, presentations, and POP displays. Some key aspects of my position here were:

• Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
• Mentored and trained junior designers to help enhance skills and capabilities.
• Developed artistic visual products while working within defined technical constraints.
• Oversaw implementation of editing, color correction and other post-production processes.
• Coordinated with vendors and suppliers to source materials and equipment needed for production.
• Led team of designers to create comprehensive branded identity system.
• Carefully prepared design layouts into prepress files for offset, web and digital printing.
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.

THQ Inc. - Graphic Design, UX Design & Concept Illustration

THQ Inc. was a leading worldwide developer and publisher of interactive entertainment software in the mid 2000's. The company developed its products for all popular gaming systems, personal computers and wireless devices. I was responsible for creating a wide range of design and concept pieces for video game projects. I specialized in video game packaging, working on over 70 titles, including all aspects of marketing pieces, UX design and illustration related to video game promotion.

• Created artwork for product packaging and promotional materials.
• Completed final touches for projects such as images sizes and font selection.
• Created logos, illustrations and typography for various organizations.

Zynga Game Network Inc. - Game Assets & Interface Design/Concept ynga is a leading global developer of interactive entertainment and social games on the web, mobile, and social networks. I was tasked to create assets and concepts for social games used on Facebook. Projects included game concepts, on-screen game assets, icon design, logo design, and implementation of interface design and concept.

Vader The Ultimate Guide - Illustration Vader: The Ultimate Guide is a one-shot souvenir magazine about Darth Vader. It features a great deal of photographs, original art, and various other content and debuted at Comic-Con International in July 2005. It was an honor to be a part of this magazine. I painted a spread of Vader and a couple of poor Ewoks.

Beeline Group - Graphic Design & Concept Illustration The Beeline Group Design Company is a full-service design firm that specializes in creating innovative, functional, and aesthetically pleasing designs for clients in a wide variety of industries. During my four and a half years at Beeline my work consisted mainly of video game projects. Worked on concept-to-finish designs for product packaging, logos, brochures and manuals for companies such as THQ, Sony, Hewlett-Packard, Lucas Arts, and Ubi Soft.

• Created artwork for product packaging and promotional materials.
• Completed final touches for projects such as images sizes and font selection.
• Developed innovative designs for variety of clients in graphic design industry.
• Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
• Developed creative design for print materials, banners and signs.
• Created logos, illustrations and typography for various organizations.
• Edited and enhanced existing artwork and graphics.