BRYAN GOTTLIEB
Huntington Woods,MI
Summary
Talented Editor and reporter offering nearly 20 years' experience in reporting, copywriting, editing and directing projects for print and digital platforms. Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams and contract professionals. Excellent newsroom management skills, project tracking in a deadline-heavy environment
Overview
28
28
years of professional experience
Work History
Managing Editor
BNP Media
01.2023 - Current
- Oversee compliance with AP style guide, in-house editorial guidelines and brand identity throughout publication portfolio
- Oversee publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity
- Delegate and track staff assignments and deadlines
- Incorporate SEO best practices into digital publications, optimizing page ranks to improve traffic
- Edit long and short-form content, specializing in business operations, private equity and human interest pieces.
- Proofread, edit and evaluate final copy to verify content aligns with established guidelines
- Edit long and short-form content, specializing in private equity and acquisitions.
- Developed new protocols for increased efficiency and on-time delivery
Principal and Creative Director
Versify Creative Content Solutions, LLC
01.2019 - 12.2022
- Develop digital / print collateral materials, briefing books, pitch decks, editorial content, slide show presentations, and communications strategy
- Create story-driven campaigns driving donor engagement and generating press interest in both B2B and B2C space
- Secure earned media; coordinate media relations and press briefings; draft articles and ghostwrite technical content
- Draft data-guided, SEO-implemented, and keyword-rich web and social media content.
- Conducting focus groups, analyzing data sets, and implementing best practices for client communications
- Developed strategic communication and marketing plans.
- Collaborate cross-functionally with clients and stakeholders.
- Designed innovative, creative strategies to increase brand awareness.
- Evaluated and contributed to creative team ideas and translating them into actionable project plans.
- Formulated and monitored budgets to manage expenses and control costs.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
Director of Communications
Frankel Jewish Academy
01.2016 - 12.2018
- Produced deliverables, including marketing collateral and print advertising; oversaw media buys
- Supervised all aspects of crisis communications; used earned and paid media and social media to manage public relations
- Doubled social media user engagement through both sponsored and organic content
- Strategic collaboration and execution of long-term fundraising opportunities, sponsorships and other revenue generators
- Improved efficacy of marketing, branding, and outreach efforts by allocating budget resources effectively.
- Managed communication department's $15,000 budget
- Evaluated program effectiveness to determine return on investment
- Assisted with media interviews, prepping administrators and offering assistance with clear, concise answers.
- Coordinated advocacy relations meetings and prepare necessary materials in advance
- Optimized email campaigns to increase open and click-through rates
- Wrote and distributed press releases to increase brand visibility
Editor-in-chief
01.2013 - 12.2015
- Streamlined department operations by overseeing editorial planning, supervising assignments, and guiding staff
- Slashed 20% departmental overhead through effective renegotiation of contracts with vendors
- Leveraged cross-media relationships to extend brand presence on broadcast and radio platforms.
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work
- Adhered to ethical guidelines and standards to promote responsible publication and media practices
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency
- Represented and promoted publication at publisher events, trade shows and through local media appearances.
- Developed and maintained pool of expert field sources
Editor-in-chief
Red Thread Magazine
01.2009 - 12.2013
- Launch editor of new alt-news monthly for readers aged 25-50 years old
- Developed editorial voice, created submission guidelines and planned editorial calendar
- Interfaced with multiple stakeholders, including sales, marketing and circulation, maximizing audience engagement and branding
- Spearheaded newsroom administration, including directing 10-12 freelancers, maintaining budgets, invoicing, and payroll
- Achieved quantifiable circulation growth through ongoing auditing processes
- Executed sponsor-driven event to increase brand awareness, promote engagement and receive feedback
- Organized monthly 'meet-and-greet' events with readers to establish the magazine's brand
- Produce feature and spot news stories for multiple platforms (e.g., print, web, podcast).
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency
Staff Reporter
San Diego Daily Transcript
01.2000 - 07.2001
- Researched and produced daily news covering courts, city governments and business law.
- Conducted live and taped interviews to produce 1-2 articles daily.
- Partnered with colleagues and broadcast partners to produce compelling stories affecting San Diego residents.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Contributed pieces to wire services including the Associated Press and Reuters
- Built strong relationships with sources to gain access to exclusive information.
Managing Editor
Brentwood News
09.1997 - 12.1999
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
- Handled final proofreading, copy editing and revision functions for deliverables.
- Managed freelance editorial teams, coordinating nine remote workers to achieve prescribed deliverable milestones.
- Delegated and tracked each staff member's assignments and deadlines.
- Managed freelance editorial teams, coordinating 15-25 workers for six different community newspapers, achieving prescribed milestones
Staff Writer
Adweek Magazine
07.1995 - 05.1997
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Tracked burgeoning internet advertising market
- Cultivated in-depth knowledge of electronic advertising campaigns by participating in workshops and training seminars.
- Honed sources and established relationships with Madison Avenue agencies.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Adhered to ethical and legal standards to maintain credibility and trust with audiences.
Education
M.A. in Journalism -
UNIVERSITY OF CALIFORNIA
Los Angeles, CA06.1999
B.S. in Communication -
BOSTON UNIVERSITY
Boston, MA05.1995
Skills
- Adobe Creative Suite
- Google Analytics, Dropbox, Slack and Engage SaaS
- AP Style
- Enterprise and Beat Reporting
- SEO
- Frontline Editing and Proofreading
- Editorial Budgeting
- Team Collaboration
- Fact-Checking
- Headline Writing
- Relationship Building
- Feature, Editorial, Event, Enterprise and Breaking News
- Staff leadership and supervision
- Editorial Calendar Management and Digital Content Development
Websites
Awards
Society of Professional Journalists | Excellence in Journalism
- 2nd Place | Feature Writing, 04/2022, SEEN Magazine
- 3rd Place | Editorial Writing, 04/2013; 2nd Place | Headline Writing, Detroit Metro Times
- 1st Place | Editorial Writing, 04/2011, Red Thread Magazine
- 1st Place | Headline Writing, 04/2010, Red Thread Magazine
Affiliations
Society of Professional Journalists
Editorial Freelancers Association
PEN America
Timeline
Managing Editor
BNP Media
01.2023 - Current
Principal and Creative Director
Versify Creative Content Solutions, LLC
01.2019 - 12.2022
Director of Communications
Frankel Jewish Academy
01.2016 - 12.2018
Editor-in-chief
01.2013 - 12.2015
Editor-in-chief
Red Thread Magazine
01.2009 - 12.2013
Staff Reporter
San Diego Daily Transcript
01.2000 - 07.2001
Managing Editor
Brentwood News
09.1997 - 12.1999
Staff Writer
Adweek Magazine
07.1995 - 05.1997
M.A. in Journalism -
UNIVERSITY OF CALIFORNIA
B.S. in Communication -
BOSTON UNIVERSITY
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