Summary
Overview
Work History
Education
Skills
Timeline
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Bryan Krause

Brooklyn,NY

Summary

Dynamic Growth Marketing Leader with extensive experience in spearheading data-driven marketing strategies in fast-paced environments. Proven track record in scaling global customer bases with a deep understanding of performance marketing channels including paid search, social media, SEO, and email marketing. Adept at leading cross-functional teams to drive revenue growth and innovation. Passionate about using analytics and A/B testing to optimize marketing campaigns and drive business results. Skilled in fostering a culture of collaboration and experimentation, aiming to create impactful customer experiences and meaningful growth.

Overview

11
11
years of professional experience

Work History

Growth Marketing Lead

ClassDojo
04.2022 - 09.2023
  • Drove +35% year-over-year increase in active mentor user base by implementing targeted acquisition strategies
  • Led the company's largest-ever paid marketing campaign, including strategy, creative development, and multi-channel management (FB/IG, Google, TikTok, Pinterest), resulting in a 96% improvement in acquisition cost by campaign end
  • Increased user sign-up rate by 22% by identifying and improving bottlenecks in the user journey, A/B testing creatives, and landing page optimizations
  • Developed ClassDojo's first attribution model incorporating both paid and organic channels
  • Conducted 70+ user interviews to create personas and develop targeted messaging based on unique value props.

Growth & Acquisition Manager

Teladoc
06.2020 - 04.2022
  • Grew Mental Health membership 75% YoY via personalized marketing, creative optimizations, and lifecycle improvements
  • Collaborated with product teams to optimize new user signup and scheduling for Mental Health, leading to a 40% increase in user retention
  • Ran multivariate creative testing across millions of emails to drive a 19% increase in avg
  • Email click-through-rate
  • Helped increase client opt-in rate by 10% by building strong relationships with client facing teams.

Performance Marketing Lead

Square
04.2017 - 11.2019
  • Managed performance budget of +$75MM hitting strict ROI targets while leading a team of six and three agencies
  • Increased Payments acquisition +15% and ROI +30% YoY through improved customer segmentation, vertical specific creative/messaging, and creation of secondary KPIs
  • Successfully grew brand awareness by 35% across four products, helping to surpass acquisition targets by 18%
  • Built strong collaborative relationships with cross-functional teams (e.g
  • Product, Analytics, and Finance) gaining alignment around strategy, performance, and trends.

Sr. Marketing Manager

Square
05.2016 - 04.2017
  • Increased customer acquisition by +30%, while reducing CAC 60% through a multitude of A/B testing and channel improvements for Caviar
  • Completely changed our direct mail strategy, implemented the first multi-touch attribution, and improved Search/Social performance
  • Led digital marketing for UK launch, owned Canada performance marketing, and regularly consulted APAC on marketing best practices and potential areas of improvement.

SEO Manager

Square
11.2014 - 05.2016
  • Grew CTR by 10% for high value terms through title tag and description optimizations globally
  • Increased leads by 33% on mobile site/app through the removal of an interstitial page and optimization of the onboarding flow
  • Cleaned up site architecture and removed over 2MM poor pages from Google's index, leading to a +17% improvement in keyword rankings
  • Developed and led a site migration and redesign working closely with engineering, creative, and product.

SEO Specialist

TripAdvisor
04.2013 - 08.2014
  • Drove 26% increase in traffic across 33 countries while conducting frequent site audits to discover growth opportunities
  • Reduced bounce rate by 18% across +1.5MM restaurant pages by collaborating with SEM and engineers to discover untapped keyword opportunities and design improvements.

Search Marketing Specialist

Vistaprint
07.2012 - 04.2013
  • Grew secondary site revenue by 150% into a multi-million dollar channel through SEO meta data optimizations, content creation, and supplemented paid search spend
  • Managed a team of five freelance writers and SEO agency in the development of Vistaprint's content calendar, producing over 150 content pieces and 500k new pages.

Education

Bachelor of Science - Marketing and International Communication -

Bentley University, Waltham MA & Copenhagen Business School, Copenhagen DK

Skills

  • Performance marketing (Search, Social, Display, DM)
  • SEO, ASO, and content marketing
  • Conversion rate optimization (CRO)
  • User experience (UX) and customer journey mapping
  • Multi-touch attribution
  • Google Analytics

Timeline

Growth Marketing Lead

ClassDojo
04.2022 - 09.2023

Growth & Acquisition Manager

Teladoc
06.2020 - 04.2022

Performance Marketing Lead

Square
04.2017 - 11.2019

Sr. Marketing Manager

Square
05.2016 - 04.2017

SEO Manager

Square
11.2014 - 05.2016

SEO Specialist

TripAdvisor
04.2013 - 08.2014

Search Marketing Specialist

Vistaprint
07.2012 - 04.2013

Bachelor of Science - Marketing and International Communication -

Bentley University, Waltham MA & Copenhagen Business School, Copenhagen DK

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Bryan Krause