Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Bryan Lanning

Kennewick

Summary

Experienced Automotive/RV Sales Consultant with 34 years in customer service and sales. Proven ability to leverage strong listening skills and strategic selling techniques to enhance customer decision-making. Track record of fostering trusted relationships that drive customer satisfaction and repeat business. Committed to delivering exceptional service and supporting team objectives within the dealership. Looking forward to getting back into the Rv industry with a great company like Bretz Rv & Marine.

Overview

26
26
years of professional experience

Work History

Sales Associate

Leskovar
Kennewick
08.2024 - 02.2025
  • Addressed customer inquiries on vehicle availability, specifications, and financing terms.
  • Explained model differences by comparing capabilities and features to clients.
  • Analyzed customer needs for tailored product recommendations and demonstrations.
  • Provided detailed information on product features, pricing, and availability.
  • Processed transactions quickly and accurately utilizing dealership software programs.

Sales Associate

Speck Hyundai
Kennewick
01.2024 - 08.2024
  • Greeted customers to identify wants and needs promptly.
  • Answered inquiries on vehicle availability, specifications, and financing terms efficiently.
  • Conducted follow-up calls to assess customer satisfaction post-purchase or service visit.
  • Collaborated with departments to enhance workflow efficiency.
  • Arranged test drives for potential buyers, highlighting key vehicle features.
  • Managed sales negotiations and financing options to secure optimal deals.
  • Consistently exceeded sales quotas through proactive pursuit and closure of transactions.
  • Built long-term relationships with customers to encourage successful referrals.

Finance Manager/Salesperson

Clickit Rv
Milton-Freewater
02.2021 - 11.2023
  • Negotiated terms with banks and other financial institutions to secure financing and optimize terms.
  • Established relationships with banking partners to secure favorable terms on financing arrangements.
  • Reviewed client documentation and contracts for discrepancies and mistakes.
  • Collaborated with company teams to expedite loan approval processes.
  • Fostered a culture of transparency and honesty in all financial dealings to build trust with customers and colleagues.
  • Trained sales staff on financing options, processes, and best practices to enhance overall team performance.
  • Conducted credit analyses to determine customer financing options based on credit scores and financial history.
  • Developed and maintained strong relationships with banks, credit unions, and other financial institutions.
  • Monitored current market rates for competitive pricing of loans offered.

Automotive Sales Consultant

Northwest Motorsports
Pasco
08.2017 - 01.2020
  • Answered customer inquiries regarding vehicle availability, specifications, financing terms.
  • Explained differences between models to clients, comparing and discussing capabilities and features.
  • Checked purchased vehicles at delivery time for damage and completed remaining preparations.
  • Answered customer inquiries regarding product features, pricing, and availability.
  • Greeted customers at arrival to build positive relationships and discuss vehicles.
  • Met with potential customers to inquire about car preferences, assess financial limitations and offer information about vehicle choices.
  • Collaborated with prospective customers over phone and email to schedule sales appointments.
  • Maintained high referrals and consistent repeat business due to first-rate customer service standards.

Sales Manager

Corwin Ford/Legacy Ford
Pasco
02.2011 - 07.2017
  • Developed and executed strategies to improve new vehicle sales.
  • Reviewed financial statements regularly and identified areas where cost savings could be achieved.
  • Leveraged CRM database to drive customer contacts, appointments, and sales.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Maintained an up-to-date understanding of automotive industry trends and developments.
  • Resolved customer complaints regarding sales and service.
  • Monitored daily operations of the showroom ensuring compliance with company policies and procedures.
  • Assisted customers in selecting vehicles that best met their needs while maximizing profit potential for dealership.
  • Collaborated with other departments to ensure a smooth transition from sale through delivery of vehicle.
  • Coached, developed and motivated team to achieve revenue goals.
  • Completed extensive product line training to increase sales and render improved services to customers.

General Sales Manager

Leskovar
Kennewick
02.1999 - 02.2011
  • Created a positive work environment that encourages collaboration among all departments within the dealership network.
  • Planned and led team meetings to review business results and communicate new and ongoing priorities.
  • Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
  • Managed day-to-day operations of dealership including scheduling of staff hours, assigning tasks and monitoring workflow.
  • Recruited and trained new employees to meet job requirements.
  • Implemented processes to ensure compliance with applicable laws as well as state regulations regarding safety standards.
  • Directed training programs designed to enhance employee skillsets relevant to their positions within the organization.
  • Maintained open communication channels between department heads so that everyone is informed on important matters affecting the dealership's success.
  • Monitored employee attendance records and absences in order to maintain staffing levels necessary for effective operations.
  • Delegated work to staff, setting priorities and goals.

Education

Associate of Arts - Sales And Marketing

Trend Business College
Kennewick, WA
07-1991

Basic Studies

Columbia Basin College
Pasco, WA
01-1989

Skills

  • Customer service and support
  • Sales negotiation and closing
  • CRM management
  • Financing solutions
  • Customer retention strategies
  • Product expertise
  • Product demonstrations
  • Effective communication
  • Sales goal achievement
  • Team leadership skills
  • Customer relationship management
  • Exceeding customer expectations
  • Multi-tasking abilities
  • Policy adherence
  • Service contract management
  • Collaboration and teamwork
  • Dependability and responsibility
  • Goal-oriented mindset
  • Customer needs assessment techniques
  • Upselling strategies

Affiliations

  • Enjoy Boating, Fishing and Camping in the great Pacific Northwest.
  • Have a passion for Muscle Cars, have owned many.
  • Enjoy what our diverse community has to offer.

Accomplishments

. Salesman of the year Simpson Toyota Chrysler Plymouth

. Salesman of the year Leskovar Lincoln Mercury Jeep

. Salesman of the year Legacy Ford

. Salesman of the year Clickit Rv

Timeline

Sales Associate

Leskovar
08.2024 - 02.2025

Sales Associate

Speck Hyundai
01.2024 - 08.2024

Finance Manager/Salesperson

Clickit Rv
02.2021 - 11.2023

Automotive Sales Consultant

Northwest Motorsports
08.2017 - 01.2020

Sales Manager

Corwin Ford/Legacy Ford
02.2011 - 07.2017

General Sales Manager

Leskovar
02.1999 - 02.2011

Associate of Arts - Sales And Marketing

Trend Business College

Basic Studies

Columbia Basin College

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Bryan Lanning