Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Software
Languages
Timeline
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BRYAN LINK

BRYAN LINK

Seattle,WA

Summary

Customer-obsessed Product Leader with 10+ years of repeat success in driving end-to-end product development that delivers measurable impact. Proven expertise in launching cutting-edge, industry-leading solutions through strategic problem-solving and data-driven decision-making. Adept at turning insights into action, optimizing processes, and leading cross-functional teams to drive growth and efficiency. Renowned for a collaborative mindset, laser focus on results, and a tenacity for solving complex challenges. Passionate about elevating user experiences by harnessing innovation and modern methodologies that maximize customer engagement and business success.

Overview

14
14
years of professional experience

Work History

Director of Product

Collabra Technology
Spokane, WA
06.2024 - 01.2025
  • Workflow Optimization and Revenue Growth - Identified process gaps and implemented data-driven, incremental improvements that boosted conversion rates and increased revenue.
  • Strategic Alignment with Business Objectives - Translated business objectives into three core product outcomes, driving data-informed, customer-centric strategies that fueled product-led growth.
  • Customer Segmentation and Retention Strategy - Analyzed customer data to refine personas, enabling targeted retention features that improved engagement and long-term customer satisfaction.
  • Optimized Short-Term Real Estate Ad Performance - Improved ad effectiveness across Meta, Google, and Bing by refining targeting strategies, creative execution, and performance analytics, leveraging ad objectives to align with user expectations regarding ROI.
  • Implemented NPS to Drive Product Insights - Introduced NPS as a key metric, enabling the business to benchmark customer sentiment and make data-driven decisions to enhance product development and customer experience.
  • Sales and Marketing Alignment - Identified core customer value drivers and product differentiators to refine targeted sales strategies and messaging.
  • Thought Leadership - Played a key role in shaping the company's values and mission, providing thought leadership that guided strategic direction and organizational culture.

Strategic Director of Product Success

MoxiWorks
Seattle, WA
02.2024 - 06.2024
  • Drove Adoption & Customer Satisfaction – Implemented strategies that increased product adoption and aligned with organizational objectives, boosting utilization and satisfaction.
  • Enhanced Client Retention & Growth – Analyzed feedback to identify improvements, strengthen relationships, and drive retention.
  • Leveraged Analytics for Actionable Insights – Tracked performance and user behavior, translating data into strategies that improved outcomes.
  • Aligned Cross-Functional Teams – Collaborated with product, marketing, sales, and customer success to align strategies with customer needs and market trends

Lead Product Manager

Moxi Works LLC
Seattle, WA
09.2014 - 02.2024
  • Product Leadership for Flagship Products: Owned MoxiEngage (CRM), MoxiPresent (CMA), and Listing Search, crucial revenue-driving products for the company, simultaneously, while aligning with the larger platform strategy.
  • End-to-End Product Leadership: Led product ideation through delivery, conducting market and customer research, collaborating with design on UX and prototyping, and validating through A/B testing. Partnered with marketing to ensure alignment on go-to-market strategy, driving business viability and customer value.
  • Defined Product Vision, Strategy, & Metrics – Established the product vision and strategy, aligning opportunities with business and customer outcomes, and set clear OKRs/KPIs to drive measurable progress and success.
  • Optimized Product Strategy Through Data-Driven Insights – Conducted data-driven feedback assessments and discovery interviews with customers and stakeholders to refine product strategies, identify new opportunities, and drive continuous improvements.
  • Coordinated Successful Product Launches and Integrations – Led cross-departmental efforts to successfully launch and integrate products, ensuring alignment with business goals, and seamless execution.
  • Created clear feature documentation and market strategies – Developed detailed feature documentation for internal and external stakeholders, while identifying and capitalizing on market opportunities to improve business performance.
  • Implemented Product Framework and Risk Mitigation Strategies – Developed and executed a repeatable product process framework to enhance team efficiency and mitigate risk through product 'trios' that defined problems, solutions, and implementation plans, reducing post-deployment churn.
  • Leveraged industry expertise for innovation – Applied deep knowledge of real estate brokerage, architecture, and MLS data models to uncover valuable opportunities and optimize product development.
  • Led Market-Shaping Acquisitions & Partnerships – Spearheaded product integration for three strategic acquisitions, dozens of partner integrations, and helped deliver the largest Proptech rollout in real estate history with Anywhere RE.

Technical Product Manager

MoxiWorks
Seattle, WA
09.2013 - 09.2014
  • Defining Technical Specifications - Collaborated with engineering teams to define detailed technical specifications, including APIs, data models, and system architectures.
  • Designing Scalable and Secure Systems - Worked with architects and developers to design and validate system architecture, focusing on performance, security, and scalability.
  • Managing Technical Inter-Team Dependencies - Managed inter-team dependencies, resolving key technical issues to ensure smooth project execution.
  • Leading Cross-Functional Product Development - Managed the day-to-day activities of a cross-functional product development team, ensuring alignment and efficient delivery.

Lead Web STE

Windermere Solutions
07.2011 - 09.2013
  • Automating Software Testing - Produced test scripts for new automated software testing rounds, ensuring efficient and accurate test coverage.
  • Debugging Web Applications - Conducted early debugging procedures in web applications by reviewing event logs and code structures to pinpoint software malfunctions and recommend solutions.
  • Collaborating on Issue Resolution - Worked closely with developers and technical support teams to identify errors and determine the appropriate teams to consult for issue resolution.

Education

Bachelor of Arts - Major Pre-Law & Philosophy / Minor Psychology

Washington State University
Pullman, WA

Skills

  • Product Strategy, Vision, & Lifecycle Mgmt
  • Roadmap Development & Prioritization
  • Customer-Centric Mindset
  • Data-Driven Decision Making (OKRs & KPIs)
  • Agile & Lean Methodologies
  • Go-to-Market (GTM)
  • Stakeholder & Cross-Functional Collaboration
  • Competitive Analysis & Market Research
  • Team Leadership & Mentorship
  • Product "Trio" Discovery Process (PM/UX/ENG)
  • Risk Mgmt & Issue Resolution
  • Customer Journey Mapping & UX Optimization
  • Financial & P&L Mgmt
  • Scalable System Architecture Planning
  • Product-Led Growth
  • User Behavior Analysis
  • Feedback and Opportunity Scoring (RICE)
  • Outcome focused vs Output

Accomplishments

  • Scaled SaaS Products to Industry Leadership – Pioneered innovative 0-1 product development and growth, leading cross-functional teams across multiple products asynchronously to scale a single-client startup into a best-in-class Proptech platform with 400+ clients and 400k users.
  • Drove Multi-Million-Dollar Revenue Growth – Led product innovation and expansion strategies that increased ARR from $2M to $50M (20% increase YoY), fueling sustained business success.
  • Optimized Product Discovery & Delivery – Implemented "Trio Teams" and continuous discovery processes, reducing project risk, decreasing post-deployment churn by 30%, and accelerating delivery timelines by 20%.
  • Enhanced Customer Engagement & Retention – Leveraged product-led growth strategies to drive 2x revenue growth at Collabra, optimizing ad creation and performance while aligning messaging with customer pain points, resulting in doubled ad capture rates and NPS.
  • Built Scalable, Data-Driven Product Strategies – Defined and executed a clear product vision, mission, and OKR framework that aligned product outcomes with business success, directly contributing to additional company funding rounds.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Pendo

Office Suite

ProductBoard

SQL

Google Tag Manager

Jira

Confluence

Figma

Miro

Languages

English
Native language

Timeline

Director of Product

Collabra Technology
06.2024 - 01.2025

Strategic Director of Product Success

MoxiWorks
02.2024 - 06.2024

Lead Product Manager

Moxi Works LLC
09.2014 - 02.2024

Technical Product Manager

MoxiWorks
09.2013 - 09.2014

Lead Web STE

Windermere Solutions
07.2011 - 09.2013

Bachelor of Arts - Major Pre-Law & Philosophy / Minor Psychology

Washington State University
BRYAN LINK