Summary
Overview
Work History
Education
Skills
Timeline
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BRYAN M. DOCKETT

Valhalla,NY

Summary

Dynamic Senior Vice President with proven expertise in revenue strategy and customer retention at Live Nation Entertainment. Spearheaded initiatives that drove over $1M in annual revenue and achieved 80% client retention. Renowned for strategic leadership and operational excellence, fostering a high-performing team culture across diverse sales channels.

Overview

21
21
years of professional experience

Work History

Senior Vice President, Premium Sales

LIVE NATION ENTERTAINMENT
New York, NY
01.2016 - Current
  • Lead revenue strategy, product development, and business operations for Premium Sales across 85 U.S. venues, including amphitheaters and theaters. Direct national team of 100+ across sales, finance, marketing, and CRM. Oversee full sales lifecycle from pricing strategy and GTM to customer retention and upsell campaigns.
  • Delivered 4 consecutive years of 10%+ YOY revenue growth [INCLUDE REVENUE NUMBERS HERE – I RECOMMEND INCLUDING YOU’RE THE 4 YEARS YOU’RE MOST PROUD OF IN CHRONOLOGICAL ORDER], driving significant margin expansion.
  • Restructured team into specialized verticals (renewal vs. new business), increasing client retention to 80% and boosting new sales by 10% annually.
  • Launched new premium inventory offerings for group/full-season packages, adding $1M+ in annual revenue and improving return rate by 40%.
  • Spearheaded overhaul of CRM and ticketing systems, streamlining national inventory visibility and enabling real-time sales insights.
  • Reduced reliance on secondary ticketing platforms by 35%, reclaiming share and improving control over premium pricing.
  • Partnered with F&B and third-party vendors to develop bespoke food and beverage offerings, increasing per-caps by 15% annually.
  • Introduced strategic ticket decrement program that drove 46% breakage and increased in-venue spend.
  • Consolidated 21 independent sales units into a centralized, metrics-driven division, establishing consistent culture, processes, and KPIs.

Vice President, Sales, CRM & Partner Marketing

THE WALT DISNEY COMPANY
New York, NY
01.2013 - 01.2016
  • Led ticket sales, CRM, and strategic partnerships for Broadway productions including The Lion King, Aladdin, and Newsies. Oversaw national sales strategy, Ticketmaster relationships, digital ticketing, call center operations, and VIP/experiential programs.
  • Oversaw team responsible for $170M in annual ticket revenue and a $1.5M operational budget.
  • Implemented dynamic pricing and yield management in collaboration with Disney Parks analytics team, generating $45M in incremental revenue and increasing The Lion King gross by 63%.
  • Launched the first Broadway implementation of Ticketmaster’s resale platform (TM+), capturing $700K+ in incremental margin.
  • Secured $400K+ in sponsorship revenue for Aladdin while enhancing premium guest experiences.
  • Developed first-party guest feedback loop via in-theatre and post-show surveys, producing actionable insights for marketing and production.
  • Drove four consecutive years of record-breaking gross sales for The Lion King on Broadway.
  • Partnered with Theatre Development Fund to produce the first “Autism-Friendly” Broadway performances — The Lion King, Mary Poppins, and Aladdin — all of which sold out.
  • Managed union relations and box office operations for both Disney-owned and third-party theaters.

Director, Travel Agency Sales

DISNEY PARKS
Lake Buena Vista, FL
01.2005 - 01.2007
  • Directed retail travel agency sales strategy for Disney Cruise Line, Walt Disney World, Disneyland, and Adventures by Disney.
  • Managed a 60-person sales organization across the U.S., including field reps and internal support.
  • Developed go-to-market strategy and sales infrastructure for Adventures by Disney — the company’s first entry into the guided tour space.
  • Designed and launched nationwide training platform focused on consultative selling and relationship management.
  • Led Onboard Sales program strategy for Disney Cruise Line, delivering $20M in recurring revenue annually.

Education

Bachelor of Arts - Management

Assumption College
Worcester, MA

Skills

  • Business operations
  • Revenue strategy
  • Customer retention
  • Leadership skills
  • Effective communication
  • Strategic leadership
  • Staff development
  • Operational excellence

Timeline

Senior Vice President, Premium Sales

LIVE NATION ENTERTAINMENT
01.2016 - Current

Vice President, Sales, CRM & Partner Marketing

THE WALT DISNEY COMPANY
01.2013 - 01.2016

Director, Travel Agency Sales

DISNEY PARKS
01.2005 - 01.2007

Bachelor of Arts - Management

Assumption College

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