Bryan Pekarek
Marysville,KS
Summary
With 25+ years of extensive background in agricultural equipment and products, I want to secure a position within the realm of sales and marketing management with an emphasis based upon leadership from my educational and work experience endeavors.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Regional Sale Manager - West
CLAAS Of America
06.2023 - Current
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Managed team of 4 regional sales representatives and consistently achieved high sales targets.
Location Manager
Landmark Implement
08.2020 - 05.2023
- Executes the business plan and achieves financial performance, including sales, budgets and cost control according to established goals for a location(s)
- Develops and maintains a positive relationship with all existing and new customers and resolves any elevated customer issues
- Ensures that appropriate communication takes place within and across all departments at the store location(s) which may include leading regular department management staff meetings and all employee meetings
- Communicates the dealership values, principles, vision and mission within their location
- Communicates with other store managers to implement best practices and consistent processes for all departments within the organization
- Ensures the successful planning and execution of marketing activities and events
- Oversees maintenance, security and a professional appearance of the facility and property for the location
- May represent the company for the sale of machinery to key customers as needed
- Provides input to the hiring, development and coaching, evaluation, and effectiveness of the management team and other employees within their store
- Manages on-going relationships with key John Deere personnel
- Store growth from $18,274,326 to over $35,000,000 within over 2 years
- Manages 22 to 25 employees depending on season
- Increase Employee Engagement Scores.
Global Business Development Director
Orthman Manufacturing
07.2017 - 04.2020
- Worked with OMI sales and marketing, order fulfillment, CDPS, production and product development personnel to identify foreign market opportunities for Orthman products
- Core countries – Central Asia, Europe, Australia and New Zealand
- Identified, hired, trained, evaluated and maintained a distribution network in countries outside of the US, generating growth in international revenue
- Communicated with existing distributors and dealers to maximize business potential in all identified Orthman products
- Created programming and proposals for distribution systems to achieve and exceed sales goals
- Sourced, developed and worked with new international distribution opportunities
- Kept all business activities current including: Sales orders, marketing plans, accounts receivable and warranty issues, coordinating with appropriate internal departments
- Implemented sales programs using resources of Orthman Sales department
- Scheduled timely meetings for business planning and stocking orders
- Recommended orders based on history and market demand
- Identified additional products
- Laid out strategic marketing plans to ensure sales goal achievement
- Understood the timeliness of product usage, and accurately communicated forecast numbers and order entry to ensure meeting the needs of the end user
- Identified and led strategic marketing actions: Product focus meetings/training, Customer focus activities as identified, Farm shows
- Collaborated with VP of Customer Development and Product Support in obtaining and managing business in various international arenas
- Managed the Orthman/John Deere Seeding relationship as it pertains to DR, Custom and Pickens planters
- Managed both internal and external processes and process improvement initiatives
- Worked with, and was a resource for Orthman Regional Territory Managers and dealers on product and process training as well as on pricing and order entry
- Worked closely with product development personnel in pricing and custom configuration alignment
- Managed EOP program flow of communication.
Store Manager and Strategic Account Manager
Carrico Implement
01.2015 - 07.2017
- Recruited and developed employees at the location to continue to provide to the NORA
- Developed and trained sales, parts and service to provide exceptional customer service
- Total revenue of dealership of $22,500,000
- Total employees averaging 32 to 38 depending on season
- Reduction of Work in Progress from $1.2 Million to under $100,000
- Parts zero turn to 12.3%
- Parts sales per employee of $876,964
- Service labor sales per tech of $195,873
- Reduction of Accounts Receivable by $600,000
- Manager of Custom Cutter Fleets – New sales of $15.5 million
- Reduction of $12.5 million used units
- Generated 3.3 times turn
- Sales goal per employee of 2.5 million on average across lawn and turf, small AG and Large Ag.
International Sales Manager
Orthman Manufacturing Incorporated
05.2014 - 01.2015
- Recruited and developed new dealer organizations within the Canadian market
- Established productive, professional relationships with key personnel in assigned customer accounts
- Coordinated the involvement of company personnel, including Customer Service, Agronomy, Product Development, Territory Managers, Management resources, in order to ensure Peer-to-Peer connection in order to meet account performance objectives and customer’s expectations
- Proactively led an annual joint company-strategic account planning process that develops mutual performance objectives that ensures year over year sales growth
- Led solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.
Regional Sales and Strategic Account Manager
Orthman Manufacturing Incorporated
11.2012 - 05.2014
- Responsible for year over year growth in Sales Region thru planning, implementation, and management of Territory Managers, Dealers, Products, and Territory Managers located in the Mid-South and South East Regions
- Maintained and expanded relationships with strategically important large customers
- Assigned to multiple customers, I was responsible for achieving sales quota and assigned account objectives
- Coordinated with each Territory Manager in each market to represent the entire range of products to assigned customers, while leading the customer account planning and sales cycle and ensuring customer’s needs and expectations were met by the company
- Established productive, professional relationships with key personnel in assigned customer accounts
- Coordinated the involvement of company personnel, including Customer Service, Agronomy, Product Development, Territory Managers, Management resources, in order to ensure Peer-to-Peer connections in order to meet account performance objectives and customers’ expectations
- Proactively led an annual joint company-strategic account planning process that developed mutual performance objectives that ensured year over year sales growth
- Lead solution development efforts that best addressed customer needs, while coordinating the involvement of all necessary company personnel.
Territory Manager
John Deere Company
10.2009 - 11.2012
- Developed and achieved marketing goals and objectives in a large defined geographic area by developing the channel partners, promoting products and services offered by the Company and managing Company assets
- Vast knowledge of the Merger and Acquisition Process
- Successfully managed a territory of $620 Million
- Increased Market Share by 6.8% over 2011 according to industry potential
- Successfully managed in-direct reports for territory progress
- Involved in hosting numerous International marketing presentations
- Aftermarket Achievers’ award for focus on managing to an Absorption number
- Recruited and developed channel partners
- Promoted sale of products and services to channel partners and end users and was ultimately accountable for meeting sales goals and market share goals
- Managed company assets to maximize return
- Monitored channel partner performance and replaced or upgraded low-performing channel partners
- Managed the contractual relationship, served as a liaison and resolved issues between the channel partner and the Company
- Counseled channel partners on product, marketing, financial and/or management-related matters
- Delivered training to channel partners, Company employees, or customers
- Worked with other divisions to maintain a good working relationship between channel partners and the Company to maximize enterprise objectives.
Area Sales Manager
John Deere Company
07.2007 - 10.2009
- Worked with dealers, customers and merchants to arrange and structure financing of products and services provided to customers within the Deere channel or through independent merchants
- Worked in extraordinary/difficult sales network due to one or more of the following conditions: number of dealers/customers/channel partners; lack of Strategic Business Unit (SBU) support in the areas of parts, service or dealer development leading to independent decision-making; facing emerging markets with political instability; multi-cultural businesses; scope and scale of business opportunities and breadth of product lines for which the Area Sales Manager has responsibility in the market
- Worked with channel partners/end users to capture their retail and lease business, revolving business/accounts receivables and/or operating business utilizing John Deere Credit (JDC) product tools, payment calculators, and product pricing models (eg
- Factor charts, JDC calculators, t-Value)
- Obtained ongoing commitment of dealers/merchants to maximize use of John Deere Credit (JDC) lease, installment and/or revolving finance products to increase retail sales of goods and services in an assigned territory; recruited, enrolled, and developed additional revolving dealers/merchants
- Provided follow-up service and training to John Deere Credit (JDC) dealers and merchants to consistently achieve or exceed established individual and/or company objectives
- Delivered training to channel partners, company employees, or customers
- Served as a liaison between channel partners and John Deere Credit in resolving issues in the business relationship
- Established and maintained positive relationships with Ag dealers, merchants, manufacturers' representatives and John Deere Branch personnel
- Administered pricing exception requests and resolves product service and performance issues with channel partners/customers
- Communicated with office staff regarding market concerns and customer issues to support profitable growth of the business
- Provided information regarding competitive product and market developments and made recommendations for consideration based on conditions found in assigned territory
- Represented John Deere Financial (JDF) at trade shows, conventions and at John Deere Branch annual, division and territory meetings.
Dealer Finance Representative
John Deere Credit
07.2006 - 07.2007
- Managed and coordinated the sales finance credit process for construction and forestry dealers
- Managed, centralized and coordinated the preparation and submittal of credit applications, Uniform Commercial Code (UCC-1) filings and supporting documentation from John Deere Credit (JDC) and the dealer sales staff
- Handled accounts receivable and the sales finance credit process for assigned dealers
- Worked with John Deere Credit (JDC) and dealership personnel to resolve account problems, facilitate broker relationships and close sales
- Coordinated and trained dealers and customers on the use of finance tools
- Assisted with the development of finance programs and promotions
- Managed, tracked, monitored and reported the status of dealership portfolio performance measures to management.
Education
Masters - Business Administration
University of Phoenix
01.2008
Bachelors - Business Management
Fort Hays State University
01.2004
Associates - Agriculture Management
Barton County Community College
01.2002
Great Bend High School
01.2000
Skills
- Sales Development
- Customer Service
- Documentation
- Negotiation
- Territory Management
- Budget Management
- Problem Solving
- Creative Thinking
Certification
- Certificate in Leadership Studies, 2004, Present
- Grant Cardone, 2021, Present
- Dale Carnegie, 2008, Present
- Jim Pancero, 2009, Present
- Thom Winninger, 2009, Present
- Strength’s Finder 2.0 Assessment, 2011, Present
- Enterprise Marketing by Adayana, 2012, Present
References
Provided Upon Request
Timeline
Regional Sale Manager - West
CLAAS Of America
06.2023 - Current
Location Manager
Landmark Implement
08.2020 - 05.2023
Global Business Development Director
Orthman Manufacturing
07.2017 - 04.2020
Store Manager and Strategic Account Manager
Carrico Implement
01.2015 - 07.2017
International Sales Manager
Orthman Manufacturing Incorporated
05.2014 - 01.2015
Regional Sales and Strategic Account Manager
Orthman Manufacturing Incorporated
11.2012 - 05.2014
Territory Manager
John Deere Company
10.2009 - 11.2012
Area Sales Manager
John Deere Company
07.2007 - 10.2009
Dealer Finance Representative
John Deere Credit
07.2006 - 07.2007
Masters - Business Administration
University of Phoenix
Bachelors - Business Management
Fort Hays State University
Associates - Agriculture Management
Barton County Community College
Great Bend High School
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