Bryan Pena

• Manage and grow @shopjitana social media platform (Instagram) with 40K+ followers, leveraging trends to drive engagement
• Conduct in-depth trend research using WGSN, social media analysis, and market insights to identify emerging styles within home decor and lifestyle brands
• Create rapid, high-quality content tailored for TikTok & Instagram, aligning with current trends
• Develop visually compelling Instagram grids and layouts that enhance brand identity and storytelling
• Capture and edit live event content, providing real-time engagement and audience interaction
• Monitor Instagram analytics to optimize content strategy, improving engagement and reach
• Identify key fashion and lifestyle trends through competitor analysis, comp shopping, and cultural insights
• Assist in styling and coordinating samples for marketing campaigns and trend reports
• Emphasize @shopjitana as a lifestyle brand, ensuring its identity is reflected across all platforms and content
• Collaborate with photographers and studios to produce professional assets for digital platforms
• Track industry shifts and consumer behavior to predict trends and inform content strategy
• Develop strategy to grow TikTok (@shopjitana) to 10K followers, focusing on engagement and trend alignment

• Prepared documents, including line/style sheets, for weekly reporting, photoshoots, and copy teams

• Created and updated purchase orders as directed by merchants and the product development team, including assisting in allocation updates to ensure accurate distribution

• Corresponded with cross-functional partners, including product development, marketing, visual, and allocation teams, ensuring smooth communication and execution of tasks

• Prepared and maintained visual line sheets to support merchandising efforts

• Assisted in quality assurance of website images and copy to ensure consistency with product standards

• Prepared and formatted reports for merchandising use on a daily/weekly basis, contributing to improved allocation processes

• Performed other duties as assigned by buyers, including organizing data and samples for enhanced reporting and product management

• Assisted the 3rd party team in organizing and managing product data, ensuring accurate and accessible information for seamless eCommerce operations.
• Worked closely with 10+ vendors to streamline communication and improve coordination for smooth product launches and inventory management.
• Used data-driven insights to optimize product selection and improve alignment with customer preferences, enhancing the overall online shopping experience.
• Supported sales strategy by analyzing performance trends and assisting in future purchase planning to strengthen eCommerce offerings.
• Managed the acquisition and organization of product images and descriptions on Shopify, ensuring a consistent and cohesive online storefront.
• Prepared essential merchandising documents, including line/style sheets, for product launches, photoshoots, and marketing teams.
• Created and updated purchase orders, assisting merchants and the product development team in maintaining accurate allocation and inventory distribution.
• Collaborated with cross-functional teams including product development, marketing, visual, and allocation to ensure smooth execution of eCommerce initiatives.
• Maintained visual line sheets and product listings to support merchandising efforts and maintain a polished online presentation.
• Reviewed and ensured the accuracy of website images and product descriptions, maintaining consistency with brand standards.
• Assisted buyers with various merchandising tasks, including organizing product samples and refining product information for improved online visibility.