Hi, I’m
Bryan Serkin
Fort Lauderdale,FL
Summary
Results-driven sales executive with over a decade of experience in leading high-performing teams, driving revenue growth, and expanding market share across diverse industries. Proven expertise in product development, high-level negotiations, and securing multimillion-dollar partnerships. Skilled in innovative sales strategies, mentoring teams, and optimizing operations to achieve business objectives. An entrepreneurial leader with a focus on delivering innovative solutions and driving long-term growth through strategic planning and execution.
Overview
14
years of professional experience
Work History
Independent ConsultantFort Lauderdale, FL
Fractional Head of Sales & GTM Strategy
01.2023 - Current
Job overview
- Launched new product lines on Amazon and Shopify, increasing monthly revenue by 30% through platform growth.
- Created sales enablement assets and strategies that secured six-figure contracts and $32K average B2B deals.
- Surpassed revenue targets by 124% YoY and expanded pipeline 65% through targeted GTM and outbound execution.
- Closed strategic partnerships and licensing agreements to expand channel reach and drive incremental revenue.
- Conducted competitive analysis and customer feedback loops to influence roadmap and product positioning.
DreamblyFort Lauderdale, FL
Co-Founder & Sales Director
01.2017 - 01.2023
Job overview
- Grew Dreambly's annual revenue to $20M in 5 years by leading sales initiatives and mentoring a high-performing sales team.
- Negotiated a multi-year licensing agreement with reseller, driving an additional 40% in revenue through private labeling deals.
- Scaled e-commerce sales by 70% on Amazon and Shopify through targeted optimization and platform expertise.
- Reduced operational costs by 25%, streamlining manufacturing and distribution processes for greater efficiency.
- Developed and launched the innovative Dreambly 6-in-1 Wash+Dry sheet, revolutionizing the laundry industry.
- Engineered cross-functional teams, improving efficiency by 24% and accelerating product launch timelines.
- Implemented GTM strategies, achieving 15% territory expansion and advancing customer-focused product development.
- Led successful high-level negotiations with top-tier clients, securing multimillion-dollar contracts with global brands.
- Directed market expansion through strategic partnerships, increasing brand presence in niche marketing channels.
- Orchestrated the successful sale of Dreambly's groundbreaking technology to a major industry player.
- An innovative consumer products company that revolutionized laundry care with the 6-in-1 Wash+Dry laundry sheet, growing revenue through advanced e-commerce strategies and high-value partnerships.
Triple Zero SolutionsChicago, IL
Co-Founder & Sales Director
01.2016 - 01.2022
Job overview
- Co-founded and managed the company as Sales Director, overseeing a $360K budget and driving growth strategy.
- Mentored 10 sales reps, achieving an 88% success rate in year 1 and scaling the team by 200% to 30 reps in year 2.
- Created and deployed sales strategies, leading to improved performance and consistent deal closures.
- Closed multimillion-dollar contracts with top U.S. chemical and Ready-Mix companies through high-level negotiations.
- Built a corporate alliance with a private-label manufacturer, producing 250K units monthly for the global beauty market.
- Integrated a diverse client portfolio into the CPG startup, enhancing the company's financial trajectory.
- Accelerated annual revenue by 243%, from $2.35M in year 1 to $8.05M in year 2.
- Facilitated customer demos and strategic partnerships, boosting team effectiveness and driving business growth.
- Championed global GTM initiatives, increasing pipeline by 65% and aligning product with customer and market insights.
- A company specializing in patented industrial cleaning chemicals, offering cutting-edge solutions for various industries, focusing on efficiency, safety, and market-leading technology.
CU2 GlobalChicago, IL
Director of Channel Sales
01.2014 - 01.2016
Job overview
- Built sales channels and C-Suite relationships, driving growth through pricing strategy and forecasting in USA & Australia.
- Led national Sales team of 5, executing high-impact sessions that drove 32% per-rep sales growth and 15% expansion.
- Secured major deals with ANZ's 3rd largest bank, law enforcement, and Fujitsu to establish market presence.
- Shaped new product features, driving record sales: $25M, $47M (+88%), and $59M (+25%) over 3 years.
- Guided strategic direction through acquisition by a top publicly traded firm on the Australian Stock Exchange.
- Oversaw Sales team to generate $33.6M in year 1 and $44.25M in year 2 through mentorship and proven sales strategies.
- The leader in enterprise-class, S3-compatible object storage solutions, offering scalable, secure data management software and appliances for hybrid cloud environments, with seamless cloud integration and military-grade security.
The MRL GroupFort Lauderdale, FL
Account Manager, Inside Sales
01.2012 - 01.2014
Job overview
- Managed inside sales accounts, increasing gross sales revenue by 54%, from $2.4M to $3.7M.
- Delivered custom sales solutions to top clients like the Miami Heat, MKTG, Fox Sports and Grey Goose, securing key deals.
- Managed key accounts, strengthening client relationships and fueling organizational growth.
- Created innovative brand presentations for liquor clients, supporting product ideation and campaign development.
- Drove engagement via targeted campaigns, increasing client retention by 20% and expanding market reach.
- A creative advertising and branding agency, delivering tailored marketing and promotional solutions to high-profile clients, including sports teams, entertainment, and liquor brands.
Education
Florida State University
Bachelor of Science from Finance
University Overview
Skills
- GTM Strategy
- Sales Leadership
- Business Growth
- Market Expansion
- E-Commerce Sales Execution
- Product Development
- Launch Execution
- Strategic Negotiations
- Partnerships
- Revenue Forecasting
- Pipeline Management
- Sales Enablement
- Team Development
- E-Commerce Optimization
- Conversion
Websites
Personal Information
Personal Information
Title: Executive Sales LeaderTimeline
Fractional Head of Sales & GTM Strategy
Independent Consultant
01.2023 - Current
Co-Founder & Sales Director
Dreambly
01.2017 - 01.2023
Co-Founder & Sales Director
Triple Zero Solutions
01.2016 - 01.2022
Director of Channel Sales
CU2 Global
01.2014 - 01.2016
Account Manager, Inside Sales
The MRL Group
01.2012 - 01.2014
Florida State University
Bachelor of Science from Finance