Bryan Shaw
Atlanta,GA
Summary
Accomplished sales and digital marketing leader with 21 years of experience, including most recent role as Enterprise Account Executive at Appcast,
managing a global client portfolio that consistently exceeded revenue goals. Expert in strategic client base expansion, account growth, and revenue increase through proactive lead generation and cross/upselling opportunities with a proven track record of driving over $17 million in annual billing. Pursuing full-time role that presents professional challenges, utilizes interpersonal skills, and leverages revenue producing expertise.
Overview
22
22
years of professional experience
Work History
Enterprise Account Executive
Appcast
03.2021 - 09.2024
- Managed book of Business of over 200 potential clients and 30 live client partnerships
- Developed and Implemented tactical plans that generated $4.5 million in annual billings
- Consistently performed 22% above quarterly goals in revenue generation and 37% in outreach prospecting tactics
- Partnered with Biz Dev, Marketing, and Solutions Architect teams to produce 41% increase in qualified leads
- Global book of business clients included headquarters in US, Canada, Germany, Netherlands, and Spain
- Built and cultivated healthy pipeline of customers through networking and cold calling
- Demonstrated products, identified & addressed pain points, redirected concerns, and overcame objections to close sales.
- Achieved sales goals and ROI targets by cultivating and securing new customer relationships and tracking performance
- Spearheaded 3 person team to test effectiveness of both internal and external tools for company adoption
- Proficient in SalesForce, Outreach, and Chorus prospecting tools.
SEM Manager
Goodway Group
09.2012 - 03.2021
- Hired to develop Paid Search product offering and build search team at advertising company transitioning from traditional to digital advertising
- Started with 1 analyst and 10 clients with $200k in billing and grew team to 12 analysts and over 150 clients with over $17 million in billing
- Created presentations and pitched new clients on site as part of business enterprise ventures
- Performed deep dive audits of potential client existing business accounts as part of new business pitches
- Partnered with clients to develop benchmarks and ROI target goals which were consistently exceeded.
- Proficient in AdWords, Google Analytics, Bing, Marin, Skai, and Acquisio.
Senior SEM Analyst
Radancy
04.2011 - 09.2012
- Manage over 80 SEM/PPC accounts in the Southeast region that generate over $3 million in annual billings
- Oversee a team of Junior SEM Analysts to provide implementation, optimization, and reporting of SEM/PPC campaigns
- Create and present reports providing analysis of campaign performance with recommendations of keyword optimizations and targeting to improve ad visibility, ROI, and to maintain the profitability and success of trackable media campaigns
- Experienced and highly knowledgeable in Pay Per Click strategies for search engines, social media, and job aggregators
- Google Professional AdWords and Marin Software certified
Account Director
Radancy
05.2010 - 04.2011
- Developed and managed integrated communications programs for some of TMP Worldwide’s most highly visible accounts, generating over $4 Million in annual billings
- Provided strategic counsel between clients and vendors, while solidifying strong client relationships
- Identified client needs and addressed them with strategic and innovative recommendations of digital products and services
- Utilized multiple Campaign Management tools, interpreting and analyzing the results data, to provide client benchmarks and goals, and improved Return on Investment
- Delivered formal presentations and proposals to Senior Human Resources Leadership as well as C-level Executives
- Developed client specific documents, including proposals, case studies, digital audits, and benchmarking data.
SEM and Campaign Management Specialist
Radancy
12.2008 - 04.2010
- Implemented digital media campaigns for clients through the agency’s third party ad server and proprietary systems
- Worked closely with account teams to ensure that campaigns were meeting client expectations and goals were achieved
- Collaborated with internal creative and account teams to create landing pages that ensured campaign success
- Assisted with enhancements and testing of proprietary systems
- Maintained and built relationships with outside vendors, including but not limited to applicant tracking systems, third party ad serving vendors and media vendors
- Ensured all launched campaigns continued to serve correctly by identifying, troubleshooting, and resolving any issues with malfunctioning tracking, ad creative, click-through URLs, html, and landing page content.
Traffic Manager/Digital Optimization Specialist
TMP Worldwide
09.2006 - 11.2008
- Created media plans for Fortune 500 companies totaling over $1 million per plan
- Developed a financial reporting system for the media department with monthly and quarterly reports presented to senior management
- Managed workflow of digital, print and broadcast media projects for 28 national and global offices
- Responsible for coordinating and cultivating relationships with outside vendors.
Event Coordinator
Pro Access Inc
08.2004 - 06.2006
- Managed media relations, public appearances, marketing, endorsements and licensing for athlete clientele
- Developed, managed and implemented the organization, marketing and public relations strategies for volleyball, golf and running events held nationwide
- Secured venues and provided on-site management and supervision of company events
- Organized and supervised charity tennis and golf events, including youth clinics, event dinners, and fundraising auctions
- Created marketing proposals, contract preparation, and research for sales presentations presented to potential clients
- Secured sponsorship sales and proposals through cold calls and presentations of sales materials.
Sales Representative
Premier Merchant
01.2003 - 08.2004
- Outside sales of credit card and point of service processing hardware, software, accessories and services
- Created own lead base and referral network, scheduled appointments, presented and sold products to individuals and organizations in the South Florida region.
Education
Double Major: Communications and History -
University of Miami
International Studies -
University of Technology
Sydney, AustraliaInternational Studies -
Korean Institute
Seoul, South KoreaInternational Studies -
University of Ghana
Accra, GhanaSkills
- Digital Marketing Expert
- SEM / PPC / SEO / Social Management
- Event Promotion, Operation & Sponsorship Sales
- Client Support, Management, Relationship Building
- New Business Lead Prospecting & Pipeline Development
- Stakeholder Management & C-Suite Sales
- Brand Positioning
- Competitive Analysis & Performance Tracking
- Mentoring & Training
- Strong Presentation Skills
- Cross-Sell Upsell Strategies
- Industry Expertise
- Solution Selling
- Customer Sales & Performance Presentations
Timeline
Enterprise Account Executive
Appcast
03.2021 - 09.2024
SEM Manager
Goodway Group
09.2012 - 03.2021
Senior SEM Analyst
Radancy
04.2011 - 09.2012
Account Director
Radancy
05.2010 - 04.2011
SEM and Campaign Management Specialist
Radancy
12.2008 - 04.2010
Traffic Manager/Digital Optimization Specialist
TMP Worldwide
09.2006 - 11.2008
Event Coordinator
Pro Access Inc
08.2004 - 06.2006
Sales Representative
Premier Merchant
01.2003 - 08.2004
Double Major: Communications and History -
University of Miami
International Studies -
University of Technology
International Studies -
Korean Institute
International Studies -
University of Ghana
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