Bryan Sinagra
Summary
Dynamic Senior Digital Designer with a proven track record, excelling in HTML and cross-functional collaboration. Spearheaded impactful email campaigns and enhanced user experience through innovative microsite designs, driving engagement and brand trust. Adept at strategic analysis and mentoring teams to achieve project success.
Overview
21
21
years of professional experience
Work History
Senior Digital Designer
CareFirst BlueCross BlueShield
06.2022 - 01.2025
- Created and updated CareFirst microsites through CMS TeamSite, enhancing user experience and brand consistency.
- Designed and developed targeted email campaigns using Salesforce and Campaigner to engage CareFirst clients.
- Coded new areas critical to CareFirst branding for trust like the Cyber Security section.
- Collaborated with multiple departments and project managers to ensure timely project updates and alignment on deliverables.
Senior Web Administrator
CareFirst BlueCross BlueShield
12.2021 - 06.2022
- Updated and enhanced website content to improve user engagement.
- Created, designed and scheduled emails with Salesforce and Campaigner.
- Updated microsites through the CMS Teamsite, which were CareFirst accounts.
- Collaborated with departments and project managers to ensure timely project delivery and alignment on job statuses.
Quality Control of Facebook and Instagram Ads
TELUS International
08.2021 - 11.2021
- Performed quality control for Instagram and Facebook ads, verifying appropriateness for target audience.
- Assessed ad quality daily to ensure compliance with content guidelines.
- Communicated and addressed inquiries from team members through Workplace chat to facilitate collaboration.
Freelance
Safe and Sound Self-Storage
Scranton
03.2021 - 10.2021
- Redesigned and rebuilt website with WordPress to enhance user experience.
- Implemented SSL and Facebook marketing strategy to improve online security and engagement.
- Optimized and converted images using Photoshop for better web performance.
Assistant Director of Web & Electronic Communications
Maryland Institute College of Art
Baltimore
11.2013 - 09.2020
- Facilitated cross-departmental collaboration to enhance website data management and updates.
- Supervised UX beta website project, successfully delivering a functional site to local school students.
- Implemented best practices and upgraded content management systems yearly - Ingeniux and Bigtree.
- Coached and mentored employees on content management systems using Ingeniux.
- Implemented ticketing system to streamline issue tracking for CMS users and MICA site visitors.
- Utilized credible proficiency and assessed web traffic through Google Analytics.
- Provided traffic stats and analyzed data using Google Analytics.
- Update and publish content working with other departments.
- Used CSS, HTML, XML to build new and customize areas of the website.
Web Master
WMAR ABC2 News
Baltimore
10.2003 - 09.2013
- Updated and posted local/state news, sharing stories on social media to drive traffic to the website.
- Led daily operations, developing and attaching video clips to enhance written stories.
- Applied remarkable efficiency and operated with investigative reporter to develop interactive list of doctors facing malpractice while working on a bad medicine investigation module.
- Won Employee of the Month for traffic camera section incorporating ads for revenue created with Flash – increased ad impressions by 600%.
- Won Employee of the Month for Mortgage Meltdown section educating people on mortgages in investigative section, created with HTML and CSS.
- Cited by Scripps for West Nile Virus education section created with Flash and Photoshop.
- Created rewards partnership website with local vendors by collaborating with ABC2 sales department using HTML and Photoshop.
- Presented a collection of police cold cases of missing persons and unsolved murders with story copy and video in a Cold Cases project using HTML, CSS and Photoshop.
- Used Lakana and Endplay Content Management Systems and data was analyzed using Omniture.
Education
Bachelor of Arts - Art
Long Island University
Southampton, NY05-1997
Some College (No Degree) - Photography
Marywood University
Scranton, PASkills
- Adobe Creative Cloud
- HTML
- CSS
- JavaScript
- Bootstrap
- Google Analytics
- Omniture
- TeamSite
- Salesforce
- Ineniux
- Big Tree
- Lakana
- EndPlay
- Asana
- Airtable
- Monday
- Freshdesk
- Slack
- Project leadership
- Operations leadership
- Strategic planning
- Cross-functional teamwork
- Relationship management
- Training mentorship
- Operations leadership
Timeline
Senior Digital Designer
CareFirst BlueCross BlueShield
06.2022 - 01.2025
Senior Web Administrator
CareFirst BlueCross BlueShield
12.2021 - 06.2022
Quality Control of Facebook and Instagram Ads
TELUS International
08.2021 - 11.2021
Freelance
Safe and Sound Self-Storage
03.2021 - 10.2021
Assistant Director of Web & Electronic Communications
Maryland Institute College of Art
11.2013 - 09.2020
Web Master
WMAR ABC2 News
10.2003 - 09.2013
Bachelor of Arts - Art
Long Island University
Some College (No Degree) - Photography
Marywood University