Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Bryan Thorpe

Bryan Thorpe

Fort Lauderdale,FL

Summary

Results-oriented professional with 20 years of work experience and a proven knowledge of campaign management, client relationship management and competitive analysis. Aiming to leverage my abilities to successfully fill The E-Commerce Director role at your company.

Overview

19
19
years of professional experience

Work History

CEO

Cerulean Social
02.2017 - Current
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Devised content strategy to effectively engage target audiences.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Wrote and distributed press releases to increase brand visibility.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Improved website visibility through development and implementation of SEO strategies.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Streamlined internal processes to improve efficiency within the marketing department.
  • Established partnerships with key industry influencers to amplify brand reach and credibility.
  • Conducted market research to identify customer needs and preferences.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
  • Created innovative strategies to drive customer engagement.
  • Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
  • Mentored junior team members, fostering professional development within the organization.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Conducted market analysis and research to identify trends and opportunities.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Created content and promotional materials to drive engagement and conversions.

MARKETING DIRECTOR

Jennifer Bradley Corp
06.2016 - 02.2023
  • Worked with CEO to create and manage marketing budgets that delivered clear return on investment
  • Developed digital and traditional marketing campaigns using an Omni-Channel approach
  • Identified gaps in market and spotted opportunities to create value propositions
  • Looked for opportunities to scale efficiencies and new ways of working across multiple projects and environments after analyzing data in Shopify
  • Worked well in a team setting, providing support and guidance.
  • Excellent communication skills, both verbal and written.
  • Strong Shopify proficiency, scaled brands to over 1M a month in the past.
  • Gathered and analyzed data for reporting on consumer behavior, identifying key performance metrics within Shopify
  • Researched and analyzed opportunities for brand development to engage organization target audiences
  • Identified, created and managed opportunities for lead generation resulting in long-term growth
  • Created breakdowns of analytics on web and social, recommending improvements and identifying growth opportunities
  • Implemented new innovations, solutions and products to support sales growth and client retention
  • Optimized marketing automation and led nurturing processes through email, content and social channel
  • Formulated, directed and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
  • Initiated market research studies, and analyzed findings
  • Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics and cost factors
  • Consulted with product development personnel on product specifications, such as design, color and packaging
  • Coordinated or participated in promotional activities or trade shows to market products or services
  • Compiled lists to describe product or service offerings
  • Developed pricing strategies, balancing firm objectives and customer satisfaction
  • Directed hiring, training and performance evaluations of marketing staff
  • Integrated environmental information into product and company marketing strategies, policies and activities
  • Conducted economic or commercial surveys to identify potential markets for products or services
  • Implemented social media strategies to integrate with overall marketing tactics
  • Recommended modifications to products to improve environmental soundness or sustainability
  • Recommended modifications to products, packaging, production processes and other characteristics to improve environmental soundness and sustainability of products
  • Executed digital marketing strategies to drive brand awareness and introduced enhancements to established products to increase sales over 4700% in the past 5 years.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Built strong relationships with industry professionals and influencers.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Conducted market analysis and research to identify trends and opportunities.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.

Restaurant Manafer

Chuck's Steakhouse
01.2005 - 03.2012
  • Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
  • Carefully interviewed, selected, trained, and supervised staff.
  • Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
  • Reconciled cash and credit card transactions to maintain accurate records.
  • Correctly calculated inventory and ordered appropriate supplies.
  • Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
  • Tracked daily sales transactions and invoices for accurate and updated financial reporting.
  • Optimized labor costs by closely monitoring schedules, adjusting staffing levels according to business needs, and employing cross-training strategies.
  • Monitored inventory of supplies and purchased orders to maintain adequate stock levels.
  • Promoted a positive work environment with proactive conflict resolution strategies and team-building activities.
  • Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
  • Conducted performance evaluations for staff members, identifying areas of improvement while recognizing outstanding achievements as well.
  • Enhanced guest experience by regularly reviewing feedback and implementing necessary improvements.
  • Quickly identified problem situations and skillfully resolved incidents to satisfaction of involved parties.
  • Ensured compliance with local health department regulations through regular staff training sessions and facility inspections.
  • Reduced staff turnover rate with effective leadership, open communication, and employee development opportunities.
  • Increased restaurant revenue by optimizing table turnover rates and enhancing menu offerings.
  • Oversaw inventory management processes to minimize waste and maintain optimal stock levels for seamless operation.
  • Fostered an inclusive atmosphere with open communication channels for all employees to voice concerns or suggestions freely.
  • Improved overall customer satisfaction by implementing new service standards and staff training programs.
  • Conducted health, safety, and sanitation process evaluations to identify and remedy any violations immediately.
  • Mentored and developed staff members for career advancement opportunities, leading to a more skilled and motivated workforce.
  • Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
  • Established strong relationships with local suppliers to secure competitive pricing on quality ingredients without sacrificing taste or presentation.
  • Collaborated closely with other departments within the organization, such as marketing and finance, to achieve shared goals and maintain seamless operations.
  • Streamlined front-of-house operations by introducing digital reservation systems and mobile payment options for enhanced convenience.

Education

BACHELOR'S IN ADVERTISING -

International Fine Arts College (IFAC)
Minnesota, May 2005
06.2005

Skills

  • Business Planning
  • Shopify Proficiency
  • Data Analytics
  • Project Management
  • Campaign Planning
  • Product Promotion
  • Promotional Campaigns
  • Market Analysis
  • Administering Social Media Accounts
  • Web Traffic
  • Sales Expertise
  • Communication Expertise
  • Search Engine Optimization Expertise
  • Strategic Planning
  • Content Creation
  • Marketing Campaign Development
  • Operations Management
  • Messaging Strategy
  • Brand Positioning
  • Direct Email Campaigns
  • Digital Marketing
  • Marketing and Advertising
  • Analytics and SEO
  • Social Media Campaign
  • Budgeting and Allocation
  • Customer Retention Strategies
  • Brand Development
  • Launch New Products
  • Scheduling
  • Branding
  • Campaign Testing
  • SMS Marketing
  • Social Media Marketing
  • SEO proficiency
  • Search Engine Optimization
  • Marketing Strategies
  • Social Media Management
  • Audience Engagement
  • Email Marketing
  • Content Marketing
  • Keyword analysis
  • Marketing strategy
  • Email marketing campaigns
  • Google Analytics
  • Internet Marketing
  • Audience outreach
  • Social media expert
  • KPI Monitoring
  • SMS expertise

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

CEO

Cerulean Social
02.2017 - Current

MARKETING DIRECTOR

Jennifer Bradley Corp
06.2016 - 02.2023

Restaurant Manafer

Chuck's Steakhouse
01.2005 - 03.2012

BACHELOR'S IN ADVERTISING -

International Fine Arts College (IFAC)

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Bryan Thorpe