BRYAN WILSON
Gilbert,AZ
Summary
Goal-driven AI-SEO executive and digital-marketing salesperson with a proven record of meeting and exceeding company goals through data-rich, multi-channel strategies. A collaborative planner and nonstop learner, I blend 20 + years of SEO leadership with hands-on experience pioneering LLM content pipelines. By anticipating Google’s shift toward ChatGPT-style answers and LLM-driven SERPs, I future-proof brands—turning emerging algorithms and cross-channel engagement into durable market dominance.
Overview
18
18
years of professional experience
Work History
Founder / CEO
CONTRACTOR OPTIMIZE
08.2024 - Current
- Founder, leading an AI digital-marketing leader with 20 + years of experience elevating home-service contractors into market-dominating brands. I built an AI-powered marketing platform that delivers high-ROI web design, SEO, content, video, and social strategies that outperform big-agency programs at half the cost. My partnership-first model, data-driven execution, and “promise-kept” culture consistently translate into more calls, higher revenue, and five-star reputations for clients nationwide.
- Increased organic traffic 45 % – 389 % through technical SEO, content enhancements, and keyword targeting.
- Boosted Google Business Profile visibility 75 % – 459 % in 60 days, unlocking new markets.
- Reduced client acquisition cost up to 75 % by shifting spend from ads to inbound engines.
- Cultivated five-star reviews via reputation-management playbooks.
CMO & Director of AI SEO
ENGAGED AI
08.2024 - Current
- CMO: Position Engaged AI as a nationally recognized force in AI-powered CRM for automotive retail by deploying low-cost, high-impact growth programs across SEO, YouTube, LinkedIn, social media, and PR.
- Director of AI SEO: Deliver dominating organic visibility and revenue opportunities for dealership clients through enterprise-wide audits, full-site optimization, and revenue-centric assets—powered by advanced AI search engineering.
- #1 Global Rankings: Secured and defend the top organic and Google AI-Overview positions for “Chevrolet SEO,” “Chevy dealer SEO,” and allied phrases in under 90 days.
- Ford Dealer (TX): Organic sessions ↑ 73 %, high-value on-site events ↑ 179 %, GBP views ↑ 176 %, making SEO the dealership’s highest-ROI, lowest-cost channel.
- Honda Dealer (National): Organic sessions ↑ 51 %; GBP profile views ↑ 341 %; searches surfacing the profile ↑ 319 %; profile-driven website clicks ↑ 36 % YoY.
COO | VP of SEO | Partner
CUSTOMER SCOUT, INC.
01.2015 - 07.2024
- Created end-to-end SEO services for 125,000 + pages and blogs at DrivingSales’ all-time highest-rated automotive SEO vendor. Led SEO, AI-content, and web-development teams while engineering SOPs that keep clients cemented at #1 for “OEM + SEO” searches.
- Increased organic traffic 35 % – 349 % across Chevrolet, Ford, Toyota, CDJR, Kia, Hyundai, Honda, Subaru, Mazda, and VW.
- Pioneered AI-driven SEO: Designed an LLM workflow that cut external content spend 98 % and reduced page/blog turnaround from five days to < 15 minutes.
- Built SEO SOPs from scratch: 20 + page and 10 blog templates; standardized H-tag hierarchy, internal-link maps, titles, descriptions; instituted monthly audits and hands-on technical fixes.
- Managed & optimized CustomerScout.com: Architected site structure, technical SEO, and a high-velocity blog engine; #1 Google rank for “[OEM] + SEO” since 2015, outperforming much larger companies.
- DrivingSales Highest-Rated Automotive SEO Vendor (2014 – 2023).
VP of Sales & Operations
CUSTOMER SCOUT, INC.
03.2013 - 12.2014
- Launched the company’s SEO division, writing SOPs, pricing models, and delivery frameworks that fueled early-stage growth.
Founder / CEO
ALPHA DIGITAL MARKETING
03.2013 - 12.2014
- Delivered web development and SEO for contractor and automotive clients; 70-hour weeks dedicated to Customer Scout during hyper-growth.
E-Commerce Director
EHLRICH NISSAN VW KIA SUBARU MAZDA
03.2011 - 03.2013
- Managed a 12-person Internet & BDC team across five rooftops; lifted organic traffic 220 % and expanded reach to five neighboring states.
- Increased Kia internet sales 450 %; earned Nissan Award of Excellence.
Founder
SITESMADEEASY
01.2007 - 02.2011
- Designed websites and local digital advertising for contractors and small businesses.
Senior Inside Sales Rep
COBALT
06.2009 - 10.2010
- Surpassed annual quota 110 %+; set single-year ProCare revenue record.
Senior Inside Sales Rep
IDEARC MEDIA SALES WEST
01.2008 - 05.2009
- Won Daryl Rayner VP Award for 165 % to plan; set Western-region retention-account sales record.
Education
BS - Sociology
Oregon State University
Corvallis, ORM.B.A - Organizational Effectiveness
Marylhurst University
Lake Oswego, ORNo Degree - The AI Leadership Series: Building And Scaling
Stanford University
Palo Alto, CASkills
- AI-Driven SEO
- LLM Workflows
- Organic-Growth Strategy
- Digital-Marketing Sales
- Revenue & Quota Attainment
- Multi-Channel Campaigns
- Web & Content Development
- Data Analytics & KPIs
Timeline
Founder / CEO
CONTRACTOR OPTIMIZE
08.2024 - Current
CMO & Director of AI SEO
ENGAGED AI
08.2024 - Current
COO | VP of SEO | Partner
CUSTOMER SCOUT, INC.
01.2015 - 07.2024
VP of Sales & Operations
CUSTOMER SCOUT, INC.
03.2013 - 12.2014
Founder / CEO
ALPHA DIGITAL MARKETING
03.2013 - 12.2014
E-Commerce Director
EHLRICH NISSAN VW KIA SUBARU MAZDA
03.2011 - 03.2013
Senior Inside Sales Rep
COBALT
06.2009 - 10.2010
Senior Inside Sales Rep
IDEARC MEDIA SALES WEST
01.2008 - 05.2009
Founder
SITESMADEEASY
01.2007 - 02.2011
M.B.A - Organizational Effectiveness
Marylhurst University
BS - Sociology
Oregon State University
No Degree - The AI Leadership Series: Building And Scaling
Stanford University
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