Summary
Overview
Work History
Education
Skills
Timeline
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Bryant Woodson II

Bryant Woodson II

Brooklyn,NY

Summary

A results-driven professional with a dynamic professional background spanning roles from PR Coordinator to my current position as Account Director at Chapter 2 Agency. I've honed my expertise in communications, event planning, brand activations, client management, VIP dressing, and influencer relations across global markets such as New York, Miami, Los Angeles, and Paris. In my current role, I lead and mentor support staff, drive VIP services and strategic initiatives, and contribute to the internal growth initiatives at Chapter 2.

In addition to my agency role, I've dedicated two impactful years to the 501(c)(3) non-profit, Queer Capita, for LGBTQ+ music industry professionals focused on building community and career advancement. I proudly serve on the board as the Head of Communications steering the organization's external communication strategy and social media language. I consult on brand identity and create press opportunities to enhance visibility, membership, and the impact of our initiatives. Being part of an organization that resonates with my personal mission to inspire, influence, and empower is a genuine honor, and I am committed to continuing this meaningful journey in my professional and personal growth.

Overview

2
2
years of professional experience

Work History

Account Director

Chapter 2 Agency
08.2022 - Current
  • Being a thoughtful and empowering leader by managing and mentoring a junior team of 5, driving client goals and KPIs in partnership with the agency co-founders.
  • Actively develop company culture alongside agency co-founders, improve team morale, manage work capacity, and establish and evolve departmental processes, including client and event workbooks, sample inventory and VIP placement tracking, contact updating, press, VIP and events pitching, and more.
  • Build cohesive, strategic, and impactful PR and VIP campaigns; oversee assigned clients' and accounts' day-to-day account management. Serve as the primary contact for clients while building a trusting and meaningful relationship with them with PR campaigns accumulating up to 4 billion press impressions and VIP campaign press impressions accumulating up to 2 billion.
  • Managed 8 fashion accounts in 2022 and 7 fashion accounts in 2023.
  • Work with junior team to develop long-term plans, insights, and strategies for clients, demonstrating a thorough understanding of their brand, industry, vision, and goals.
  • Initiate new, creative pitches and brand-building opportunities by executing active communication, pitching, and VIP media alert distribution to secure online, print, and broadcast media.
  • Communicate daily with relevant teams to secure top-level VIP opportunities that embody the specific brand voice and VIP goals.
  • Work with and lead multi-city teams to organize, staff, produce, and promote activations/events from concept to execution, interviews, press previews, editor meetings, and showroom appointments.
  • Coordinate client events, including production and events logistics, guest lists, outreach, follow-up to secure attendance, event recaps, and more.
  • Work closely with clients' external brand partners to lead creative and innovative, results-driven campaigns with their various business initiatives, partnerships, launches, collaborations, and activations; lead as the project manager of finalized partnerships and special projects.
  • Develop and maintain strong relationships with editors, stylists, and other industry professionals.

Board Member, Head of Communications

501(c)(3) Non-Profit, Queer Capita
12.2021 - Current
  • Spearhead the development and execution of the organization's external communications strategy, collaborating closely with various departmental committees.
  • Identify key press angles for media coverage of the organization's initiatives. Secured 2.63 million press impressions in 2023.
  • Offer strategic consultation on language and strategy for the organization's social media channels. Increased social media engagement by 94% in 2023.
  • Provide strategic guidance on elevating and maintaining the organization's brand identity.
  • Coordinate and execute press opportunities to amplify visibility, attract new members, and drive the organization's initiatives and programming.

Education

BA, Fashion Business & Marketing -

Columbia College Chicago
06.2018

Skills

  • Team Collaboration and Independence: Proven success in collaborative team settings and the ability to work independently, ensuring optimal performance and project delivery
  • Effective Under Pressure: Demonstrating the ability to thrive under pressure, adeptly managing multiple projects simultaneously with keen attention to detail and effectiveness
  • Contract Negotiation and Event Management: Proven ability to negotiate contracts and proficiently manage the details of brand activations and events
  • Proficient in Tools and Platforms: Expertise in utilizing a range of professional tools, including Microsoft Office, G-Suite, Excel, Dropbox, Cision, Muck Rack, Fashion GPS, LaunchMetrics, and comprehensive knowledge of all major social media platforms

Timeline

Account Director

Chapter 2 Agency
08.2022 - Current

Board Member, Head of Communications

501(c)(3) Non-Profit, Queer Capita
12.2021 - Current

BA, Fashion Business & Marketing -

Columbia College Chicago

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Bryant Woodson II