Bryan Zavala
Peoria,United States
Summary
Innovative marketing leader with 10+ years of experience delivering exceptional consumer-facing campaigns, content and collateral based on established and innovative strategies rooted in insights. Passionate and dedicated people-first leader with an understanding of personal and professional development.
Overview
17
17
years of professional experience
Work History
Sr. Brand Manager
Sprouts Farmers Market
03.2017 - Current
- Lead the development of monthly customer-focused campaign planning and messaging to drive traffic and consideration
- Collaborate with all merchandising teams, working directly with the SVPs, VPs and directors to develop promotional calendars that align with customer mindset and sales goals
- Work cross-functionally with marketing channel leads to build a fully integrated owned and paid marketing plan for every promotional and seasonal campaign
- Main marketing contact for annual high-priority initiatives for key growth areas of the business
- Key brand contact for quick-pivot sales initiatives requiring owned and paid media support with 24-72 hours' notice to execute nationally
- Directly lead a team of three to support the execution of weekly/monthly campaigns
- Work directly with vendor partners to develop co-sponsored programs aligned with both business initiatives
- Ensure the brand value is communicated in marketing activations while upholding brand standards, guidelines and voice.
Traffic / Project Manager
The James Agency
07.2013 - 03.2017
- Accountable for daily management of agency projects including; asset gathering, scheduling, status updates, client relations
- Pitched at new client meeting, managed client budgets based on hours available and upcoming projects and developed client relationships
- Managed a team of 13 designers, developers and copywriters with an average of 30 clients and 100-150 jobs in any given week
- Developed and implemented an effective project management system using only the tools available on standard operating systems
- Worked collaboratively to develop pitch decks and unique brand guides for new client RFPs
- Developed numerous brand strategies for new clients based on target demographic with a go-to-market strategy included
- Researched, tested and implemented a project management system.
Academic Advisor – College of Nursing and Health Services
University of Phoenix
01.2009 - 07.2013
- Managed a book of 600 students (400 active) as an advisor to educational and career paths, providing guidance as needed while ensuring consistent attendance and degree completion rates
- Maintained high level of service to students while developing rapport and providing best possible guidance while pursuing their bachelor and master degrees
- Worked directly with enrollment and finance advisors daily in an effort to make the proper decisions for students
- Collaborated daily with a team of 9 academic advisors in order to stay current on educational policies
- Implemented different training regimens and applied alternative approaches to team work and daily routines
- Developed and managed a department newsletter to keep a team of 50+ informed of best practices, success stories and encouragement.
Assistant Superintendent
Wolfe’s Corporation
04.2007 - 12.2008
- Managed multiple builds including small retail shops, corporate chain dental offices and national chain restaurants
- Provided job oversight and planning in collaboration with the superintendent
- Studied blueprints in order to understand job progression and plan timelines
- Maintained close communication with internal and external project managers
- Managed schedules for sub-contractors
- Met with city and county inspectors to review progress
- Provided hands-on help in the construction process as needed.
Education
MBA -
University of Phoenix
01.2010
BA - Communication -
Arizona State
01.2008
Skills
- Asana
- Slack
- Teams
- Integrated campaign planning
- Media schematics
- Bringing together cross-functional teams to develop impactful campaigns
- Ensuring brand value is represented in all marketing activations
- Deep dive into customer mindset to truly understand audience
Attributes
- Brand Development
- Leadership & Leadership Coaching
- Continuous Improvement
- Due Diligence
- Interpersonal Savvy
- Team Building
- Process Improvement
- ELT Relations
- Cross-Functional Team Collaboration
- Project Management
Timeline
Sr. Brand Manager
Sprouts Farmers Market
03.2017 - Current
Traffic / Project Manager
The James Agency
07.2013 - 03.2017
Academic Advisor – College of Nursing and Health Services
University of Phoenix
01.2009 - 07.2013
Assistant Superintendent
Wolfe’s Corporation
04.2007 - 12.2008
MBA -
University of Phoenix
BA - Communication -
Arizona State
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