Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Websites
Languages
Timeline
Generic

Bryce Barnes

Pennsylvania

Summary

Accomplished marketing professional with a proven track record in developing and implementing strategic initiatives to drive market growth and profitability. Skilled in troubleshooting and providing optimal solutions, with exceptional verbal and written communication abilities. Strong background in cultivating positive relationships and consistently exceeding goals in both personal and professional settings. Highly effective in building and leading teams, motivating personnel, and enhancing performance. Passionate about joining a team that values respect and treats cannabis as both a medicine and a craft. Excited to learn, grow, and contribute to such an environment. Natural leader with high energy and a talent for driving market success and team development.

Overview

7
7
years of professional experience

Work History

Marketing Project Manager

Perry Media
Hummelstown / Philadelphia, PA
05.2023 - Current
  • Demonstrated expertise in building and maintaining valuable client partnerships, leading to continued business growth.
  • Led the coordination of media buying efforts and successful execution of live events for prestigious clients such as Google, Hampton University, and Kaiser Permanente
  • Identified potential strategic partnerships for joint promotional activities.
  • Conducted market research to identify customer needs and preferences.
  • Analyzed data from surveys, polls and focus groups to gain insights into consumer behavior.
  • Conducted weekly meetings to order the state of company affairs for each employee on every project
  • Efficiently arranged vendor coordination for live events including pricing negotiations, product availability checks, and delivery scheduling
  • Created content for websites, blogs, social media posts, and email campaigns.

Cultivation Technician

AYR Wellness Inc.
Pottsville, PA
05.2022 - 01.2023
  • Germinated, Propagated, Planted, Cultivated, and Harvested an immense strain catalogue.
  • Set up and operated monitoring and maintenance of irrigation systems as well as environmental controls
  • Adhered to company SOP's to ensure greenhouse plants were healthy and well-maintained.
  • Assisted in all aspects of hybrid greenhouse cultivation operations including trellising, pruning, spacing and overall canopy management
  • Updated and maintained daily production schedules and goals set by team as well as Directors of Cultivation.
  • Provided a daily matrix via Microsoft Excell of nursery, plant activity, problems, tests and data to be considered.
  • Completed proper transplanting techniques including substrate mixing, container filling and transplanting
  • Performed plant destruction and plant waste destruction in compliance with company, local and state policies
  • Created RFID tags for new crops to maintain accountable accurate tracking and logging of all plants
  • Maintained the highest level of cleaning and sanitation for all Cultivation Equipment, Rooms and areas.

Cannabis Advisor

PA OPTIONS FOR WELLNESS, INC
HARRISBURG, PA
08.2021 - 03.2022
  • Maintained up to date knowledge on all company products, development and offerings.
  • Maintained the highest level of patient and company confidentiality at all times.
  • Maintained and Provided up to date knowledge on government regulations and policies, products and trends in medical cannabis market
  • Developed and maintained preeminent patient relationships to promote company / facility offerings and assist with cannabis related questions at two company locations
  • Assisted marketing team in campaign strategies and execution.
  • Asked relevant questions to determine the best medicine for patients' concerns.
  • Assisted Pharmacist and the General Manager with daily and weekly inventory reconciliation.
  • Answered questions and provides guidance and general information for patients regarding products, policies and procedures
  • Assisted the General Manager with menu additions , renovations.
  • Worked closely with the General Manager and fellow associates to resolves patient complaints, concerns, questions, and issues.

Assistant Store Manager

ALTHEA'S IMAGINARIUM
KUTZTOWN, PA
12.2020 - 07.2021
  • Oversaw aspects of maintenance, inventory and daily activity management.
  • Trained staff on technologically advanced POS system.
  • Directed merchandising strategy to achieve memorable product presentation and increase revenue.
  • Coordinated efficient incoming and outgoing product movements, as well as successful merchandising strategies
  • Balanced till at close of business and conduct daily deposits.
  • Addressed and resolved any escalated customer complaints and worked to restore satisfaction.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.

Data Analyst Intern

CLARK RESOURCES
HARRISBURG, PA
05.2020 - 08.2020
  • Conducted daily red flags report, call and efficiency analysis as well as assisted in data base building.
  • Optimized website for Clark Resources and company clients.
  • Utilized various professional statistical techniques and tools.
  • Maintained multiple databases to collect and analyze data from partners and customers.
  • Education
  • Sought opportunities to improve existing data.
  • Transformed raw data into actionable insights for team leads and chief staff.
  • Took direction and followed through on tasks within parameters of project and timeline.
  • Identified, analyzed and interpreted trends or patterns in complex data sets by finding correlations and visualizing with charts
  • Compiled and modeled business data using software.
  • Followed confidentiality rules to preserve data quality and reduce potential information compromise.

Menu Curator /Chef Assistant

MY WAY PIZZA & GRILL
HUMMELSTOWN, PA
04.2018 - 07.2019
  • Curated and created menu items from personal recipes
  • Utilized variety of kitchen tools and appliances to prepare renowned meals.
  • Managed food preparation activities, such as cutting ingredients to size and preparing sauces and garnishes.
  • Maintained high standards of food quality by reviewing shipments, overseeing preparation and monitoring food safety
  • Implemented successful cross-marketing strategies.

Brand Ambassador

POLO RALPH LAUREN FACTORY OUTLET
HERSHEY, PA
09.2017 - 03.2018
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Maintained consistent visual merchandising standards to highlight product features, attract customers and boost sales
  • Organized and stocked merchandise to keep necessary levels for sales demand.
  • Communicated product value, quality and styled to fit, educate and entice potential customers.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Promoted positive company image through superior customer service experiences.

Server /Chef Assistant

AU BON LIEU
HERSHEY, PA
04.2017 - 01.2018
  • Utilized variety of kitchen tools and appliances to prepare renowned meals.
  • Managed food preparation activities, such as cutting ingredients to size and preparing sauces and garnishes.
  • Maintained high standards of food quality by reviewing shipments, overseeing preparation and monitoring food safety
  • Arranged and prepared tables for customers to provide guests with excellent experiences and foster repeat business.

Education

Bachelor of Science - Marketing

KUTZTOWN UNIVERSITY OF PENNSYLVANIA
Kutztown, PA
08-2024

Associates - Business Administration

Kutztown University of Pennsylvania
12.2022

High School Diploma -

BISHOP MCDEVITT HIGH SCHOOL
05.2019

Skills

  • Marketing & Strategy

Media Planning
Product Launches
Marketing Analytics
Marketing Strategies
Digital Marketing
Content Marketing
SEO (Search Engine Optimization)
Social Media Management
Multicultural Marketing
Creative Direction
CRM Management
Public Speaking

  • Cannabis Industry Expertise

Progressing knowledge of Cannabis Plant and Genetics
Commercial Cultivation Experience
Medical Cannabis Industry Experience
Ebb & Flow Growing Methods (including pH, PPM, and EC counts)
Knowledge of Plant Diseases, Insects, and Fungi
Hybrid Greenhouse Experience
Biosecurity Protocols
Biological Control Methods
Cannabis Culinary Applications
Seed to Soil / POS Systems

  • Technical & Analytical Skills

Analytics
Media Planning
Supply Chain Distribution
Product Knowledge
Organizational Skills
MJ Freeway
Asana
R-Studio

  • Client Relations & Communication

Client Relations / Relationship Management
Communication Media
Public Relations
Sales Planning

Affiliations

  • Recording Artist / Musician
  • Diversity / Multicultural Committee
  • IPN ( Intercollegiate Psychedelic Network)
  • Christopher Newman Council Member
  • Future Business Leader of America Club
  • Accounting Club
  • Hip-Hop Club (Vice President)

Accomplishments

  • Cannabis Interpreter (Trichome Institute)
  • Social Marketing Certification (Hootsuite)
  • Hootsuite Platform Certification , Data Visualization Certificate (Data Camp)
  • R Studio
  • Awards & Honors: NCAA PSAC East Champion (Football)

Websites

Languages

English
Professional
Spanish
Limited

Timeline

Marketing Project Manager

Perry Media
05.2023 - Current

Cultivation Technician

AYR Wellness Inc.
05.2022 - 01.2023

Cannabis Advisor

PA OPTIONS FOR WELLNESS, INC
08.2021 - 03.2022

Assistant Store Manager

ALTHEA'S IMAGINARIUM
12.2020 - 07.2021

Data Analyst Intern

CLARK RESOURCES
05.2020 - 08.2020

Menu Curator /Chef Assistant

MY WAY PIZZA & GRILL
04.2018 - 07.2019

Brand Ambassador

POLO RALPH LAUREN FACTORY OUTLET
09.2017 - 03.2018

Server /Chef Assistant

AU BON LIEU
04.2017 - 01.2018

Bachelor of Science - Marketing

KUTZTOWN UNIVERSITY OF PENNSYLVANIA

Associates - Business Administration

Kutztown University of Pennsylvania

High School Diploma -

BISHOP MCDEVITT HIGH SCHOOL

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