Bryce Barnes
Philadelphia,PA
Summary
Dynamic and results-driven cannabis operations specialist with over five years of end-to-end industry experience spanning propagation, cultivation, extraction, lab management, inventory, and compliance. Currently managing both cultivation and extraction operations for a nationally integrated multi-state operator, I have a proven track record of optimizing workflows, leading cross-functional teams, and maintaining full regulatory compliance in fast-paced, metric-driven environments. My background includes launching propagation programs focused on genetic integrity, yield optimization, and operational strategy, as well as overseeing solventless and hydrocarbon extraction processes, scaling post-harvest operations, and developing SOPs that improve consistency, reduce risk, and support regulatory alignment. I’ve successfully led audits, enforced safety and sanitation protocols, and driven measurable improvements across every stage of the production pipeline—from clone to concentrate. Backed by a Bachelor of Science in Marketing and an Associate’s Degree in Business Administration from Kutztown University of Pennsylvania, I bring a leadership style that balances technical fluency with strategic foresight and a hands-on, company-first mindset. I’m passionate about the plant, the process, and the people—thriving at the intersection of plant science, compliance, and innovation. Whether scaling extraction teams, optimizing production workflows, or developing robust SOP systems, I bring a rare ability to bridge departments, align output with market strategy, and implement data-driven improvements across complex cannabis supply chains. Recognized for my adaptability, calm leadership under pressure, and commitment to continuous improvement, I’m focused on building high-performing, sustainable operations that reflect industry best practices and drive long-term success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Administrative Assistant
DSELLC
Buffalo, NY
03.2025 - Current
- Drafted purchasing and production schedules to support beverage operations.
- Strengthened inter-business connections to drive contract acquisition.
- Secured leading SEO status in company region.
- Ensured compliance with OSHA/EPA requirements while managing risk and system maintenance.
- Strengthened operational clarity and improved customer interaction by managing branding activities.
- Created professional sales presentations and attended retail trade shows to creatively communicate product quality and market comparisons.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Negotiated contracts with vendors and suppliers for better pricing terms.
- Researched potential markets for launching new beverage products in order to maximize profits.
- Oversaw digital presence across social platforms.
Assistant Lab Manager
Verano
Chester, Pennsylvania
02.2025 - Current
- Directed lab operations focusing on solventless, BHO / C1D1, and ethanol extractions adhering to GMP standards.
- Oversaw batch processing, R&D, QC checkpoints, and overall laboratory safety compliance.
- Worked alongside inventory and packaging leaders to optimize workflow and diminish potential red flags.
- Assisted in formulating SOPs to optimize laboratory processes, resulting in a 15% increase in company earnings.
- Helped design methods to improve throughput without compromising product quality.
- Supervise technicians, and assist in the training of new employees on lab SOPs, safety protocols, and equipment use.
- Helped monitor and maintain equipment, execute batch tracking, and log production data for state and internal audits.
- Guaranteed lab activities met OSHA standards and state cannabis regulations.
- Supported innovative research initiatives to drive product enhancement.
- Conducted processing of cannabis extracts and chemistry samples.
- Managed inventory of laboratory supplies and reagents, ensuring availability and minimizing waste.
- Developed exemplary rapport with personnel and stakeholders by demonstrating compassion and scientific expertise.
Cultivation Specialist
Verano
Chester, PA
08.2024 - Current
- Facilitated production plans through cloning genetic libraries, vigorous mother plant selection and potting.
- Monitor and manage the health and growth of plants, ensuring optimal conditions for nutrient uptake, pest control, and environmental factors such as light, temperature, and humidity
- Implement integrated pest management strategies, addressing issues related to pests, diseases, and plant health while minimizing the use of chemicals
- Ensure compliance with regulatory standards, including pesticide application, worker safety protocols, and environmental sustainability practices
- Oversee soil testing and fertility programs, adjusting pH, nutrient levels, and moisture to optimize crop performance and soil health
- Develop and execute crop schedules, including planting, pruning, and harvesting, to maximize yield and quality while meeting seasonal and market demands
- Supervise harvest and post-harvest activities, ensuring crops are handled, processed, and stored to maintain optimal quality and compliance with industry standards
- Maintain accurate records of plant growth, nutrient applications, pest treatments, and harvest yields, providing detailed reports for upper management
- Set up and operated irrigation equipment such as Dosatron
- Assisted in executing KPIs and SOPs.
- Evaluated new strains or varieties of cannabis for potential use in medical applications.
- Maintained detailed logs related to green waste, plant cycles, drying times, cloning processes.
- Analyzed data from laboratory testing results to adjust nutrient mixtures or environmental controls accordingly.
- Repaired and maintained horticulture vehicles, implements and mechanical equipment.
- Maintained and formulated a company wide disturbed cloning feed recipe.
- Pre Harvest and Post Harvest Techniques
- Execution of Plant Mapping and RFID creation.
Marketing Project Manager
Perry Media Group
Hummelstown, PA
05.2023 - 06.2024
- Coordinated media buying efforts and executed successful live events for prestigious clients, including Google, Hampton University, and Kaiser Permanente
- Identified and pursued strategic partnerships for joint promotional activities
- Conducted market research to assess customer needs and preferences
- Analyzed data from surveys, polls, and focus groups to gain insights into consumer behavior
- Led weekly meetings to update staff on project statuses and company affairs
- Efficiently managed vendor coordination for live events, including pricing negotiations, product availability, and delivery scheduling
- Developed engaging content for websites, blogs, social media, and email campaigns
Cultivation Technician
AYR Wellness Inc.
Pottsville, PA
05.2022 - 01.2023
- Germinated, propagated, planted, cultivated, and harvested a diverse strain catalog
- Set up and managed irrigation systems and environmental controls
- Followed company SOPs to ensure greenhouse plants remained healthy and well-maintained
- Assisted in all aspects of hybrid greenhouse operations, including trellising, pruning, spacing, and canopy management
- Updated and maintained daily production schedules and goals established by the team and Directors of Cultivation
- Provided a daily matrix using Microsoft Excel to track nursery activities, issues, tests, and relevant data
- Executed proper transplanting techniques, including substrate mixing, container filling, and transplanting
- Conducted plant and waste destruction in accordance with company and local regulations
- Created RFID tags for new crops to ensure accurate tracking and logging of all plants
- Maintained rigorous cleaning and sanitation standards for all cultivation equipment and areas
Cannabis Advisor
PA OPTIONS FOR WELLNESS, INC
HARRISBURG, PA
08.2021 - 03.2022
- Maintained comprehensive knowledge of all company products, developments, and offerings
- Ensured the highest level of patient and company confidentiality at all times
- Stayed informed on government regulations, policies, and current trends in the medical cannabis market
- Cultivated and sustained strong relationships with patients to promote the company's offerings and assist with cannabis-related inquiries at two facility locations
- Collaborated with the marketing team on campaign strategies and execution
- Engaged in relevant inquiries to determine the most appropriate medicinal solutions for patients' concerns
- Assisted the Pharmacist and General Manager with daily and weekly inventory reconciliation
- Provided guidance and information to patients regarding products, policies, and procedures
- Supported the General Manager with menu enhancements and facility renovations
- Worked closely with the General Manager and colleagues to resolve patient complaints, concerns, inquiries, and issues
Assistant Store Manager
Althea’s Imaginarium
Kutztown, PA
12.2020 - 07.2021
- Supervised maintenance, inventory management, and daily operational activities to ensure seamless business operations
- Trained staff on an advanced POS system, enhancing overall efficiency and service delivery
- Developed and implemented merchandising strategies that created engaging product presentations and drove revenue growth
- Coordinated efficient movement of incoming and outgoing products, optimizing inventory flow and merchandising effectiveness
- Conducted daily cash balancing and deposits, ensuring accuracy and financial integrity
- Addressed and resolved escalated customer complaints, proactively working to restore satisfaction and loyalty
- Managed opening and closing procedures while recommending improvements to enhance the efficiency of daily operations
Data Analyst Intern
Clark Resources
Harrisburg, PA
05.2020 - 08.2020
- Conducted daily red flags reports and call efficiency analyses, while assisting in database development
- Optimized websites for Clark Resources and various client organizations
- Applied a range of professional statistical techniques and tools
- Managed multiple databases to collect and analyze data from partners and customers
- Identified opportunities for improving existing data processes
- Transformed raw data into actionable insights for team leads and executive staff
- Followed project parameters and timelines to execute tasks effectively
- Analyzed and interpreted trends and patterns in complex data sets, using visualizations to highlight correlations
- Compiled and modeled business data utilizing specialized software
- Adhered to confidentiality guidelines to maintain data integrity and protect sensitive information
Education
Bachelor of Science - Marketing And Business Administration
Kutztown University of PA
Kutztown, PA05-2024
Associate of Science - Business Management
Kutztown University of PA
Kutztown, PAHigh School Diploma -
Bishop McDevitt High School
Harrisburg, PA05.2019
Skills
- Media Planning
- Public Speaking
- Marketing
- Analytics
- Digital marketing
- Content
- SEO
- Social Media Management
- Multicultural Marketing
- Creative Direction
- CRM Management
- Product Messaging
- Product Positioning
- Organizational Skills
- MJ Freeway
- Asana
- R-Studio
- Solventless extraction
- Closed-loop extraction
- BHO extraction
- Laboratory management
- C1D1 certified
- Inventory purchasing
- Chemical process optimization
- Quality control
- Operational Management
- Communication
- Public relations
- Sales Planning
- Chemistry
- Organic chemistry
- Chemistry techniques
- Bioreactor operation
- Multidisciplinary team collaboration
- Employee training
- Conflict resolution
- Problem-Solving
- Adaptability
- Effective communication
- Cannabis plant knowledge
- Commercial cultivation
- Medical Cannabis Industry Knowledge
- Ebb & Flow Growing Methods
- Knowledge of Plant Diseases
- Knowledge of Insects
- Knowledge of Fungi
- Hybrid Greenhouse Experience
- Biosecurity Protocols
- Biological Control Methods
- Cannabis Culinary Applications
- Seed to Soil
- POS Systems
- Genetic library management, strain evaluation, and vigorous mother plant selection
- Cloning techniques, including media preparation, humidity control, and rooting optimization
- Implementation of Integrated Pest Management (IPM) strategies
- Precision environmental control, including light, temperature, humidity, and CO₂ levels
- Irrigation system setup and operation, including Dosatron and fertigation systems
- Nutrient formulation, soil testing, and fertility management
- Compliance with regulatory and biosecurity protocols
- Pre-harvest assessment and planning
- Post-harvest drying, curing, and storage to optimize quality and terpene retention
- Plant mapping and RFID tagging for accurate inventory tracking
- Green waste management and compliance reporting
- Execution and optimization of Key Performance Indicators (KPIs) and Standard Operating Procedures (SOPs)
- Laboratory data analysis for nutrient adjustments and strain performance evaluation
- Troubleshooting and maintenance of horticultural equipment and mechanical systems
- In-depth knowledge of cannabis strains, cannabinoid profiles, and terpene retention for optimized extraction yields
- Understanding of solvent-based extraction methods, including BHO and ethanol extraction
- Understanding of solventless extraction methods, including rosin, dry sift, and ice water hash extraction
- Compliance and safety regulations within a laboratory and GMP environment
- Cross-functional collaboration with lab teams for product development
- Detailed record-keeping for compliance, quality control, and efficiency tracking
- Experience with MJ Freeway, METRC, BioTrack, and other seed-to-sale tracking systems
- Data analysis and reporting using Microsoft Excel and Google Sheets
- RFID plant tracking and compliance documentation
Certification
•Cannabis Interpreter (Trichome Institute)
•Social Marketing Certification (Hootsuite)
•Hootsuite Platform Certification , Data Visualization Certificate (Data Camp)
•R Studio
Verano Certifications:
•Resume and Interview 101 (10/25/2024) – Complete
•Introduction to Core Competencies (10/24/2024) – Complete
•Emotional Intelligence (10/24/2024) – Complete
•Career-Ponics (10/21/2024) – Complete
•GROW your Network (10/18/2024) – Complete
•Introduction to Cannabis – Complete
Affiliations
- Recording Artist / ASCAP Member Musician
- Christopher Newman Council Member
- SSDP Member (Students for Sensible Drug Policy)
- IPN Member (Intercollegiate Psychedelic Network)
- Diversity / Multicultural Committee (Former collegiate VP)
- Accounting Club
- Hip-Hop Club (Former collegiate Treasure)
Accomplishments
- NCAA PSAC Champion (Football)
- 1,000 + Monthly Listeners (eLLi bAnDs)
Timeline
Administrative Assistant
DSELLC
03.2025 - Current
Assistant Lab Manager
Verano
02.2025 - Current
Cultivation Specialist
Verano
08.2024 - Current
Marketing Project Manager
Perry Media Group
05.2023 - 06.2024
Cultivation Technician
AYR Wellness Inc.
05.2022 - 01.2023
Cannabis Advisor
PA OPTIONS FOR WELLNESS, INC
08.2021 - 03.2022
Assistant Store Manager
Althea’s Imaginarium
12.2020 - 07.2021
Data Analyst Intern
Clark Resources
05.2020 - 08.2020
Bachelor of Science - Marketing And Business Administration
Kutztown University of PA
Associate of Science - Business Management
Kutztown University of PA
High School Diploma -
Bishop McDevitt High School
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