Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bryce Berkowski

Lake Dallas,TX

Summary

Visionary Search Engine Marketing (SEM) Thought Leader with a 20-year track record of outstanding success. Adept at research, performance analysis, and data-driven insights, consistently enhancing customer visibility, exceeding client expectations, and driving business growth through impactful digital marketing strategies. My expertise includes proficient SEM campaign management, perpetual optimization of pay-per-click performance, strategic keyword portfolio development, creative enhancements, landing page optimization, and strategic bidding.

Overview

24
24
years of professional experience

Work History

Director of Web Development and SEM

EZLynx
12.2015 - 10.2023

- Spearheaded SEM and Web Development initiatives, optimizing marketing strategies through competitor analysis.

- Employed data analysis to pinpoint trends, generate insightful reports, and fine-tune campaigns for maximum ROI.

- Successfully managed corporate PPC campaigns, delivering a remarkable 600% monthly lead increase.

- Collaborated closely with the marketing, executive, and product teams.

Product Manager

EZLynx
12.2013 - 11.2015

- Directed product development for insurance agency websites, expanding the customer base by a remarkable 6,000% during my tenure.

- Achieved a consistent 30% increase in customer retention rate within the first year.

- Executed product strategies across thousands of insurance websites to enhance search engine visibility, design, usability, and user profiles.

Independent Digital Marketing Consultant

Professional Web Solutions
07.2008 - 11.2013

-Led end-to-end creative web projects, delivering highly usable and visually captivating web and mobile solutions.

- Provided strategic direction and managed targeted online marketing programs, including SEO, PPC, and Social Media, to bolster brand recognition, generate demand, and foster lead generation.

- Designed and executed SEO campaigns, covering keyword selection, link building, social media promotion, guest blogging, and on-page/off-page optimizations.

- Crafted graphics for advertisements, websites, web banners, flyers, and signs.

- Spearheaded affiliate marketing efforts in the financial services sector.

- Developed and executed tailored online reputation management campaigns that enhanced brad image and trust.

Internet Marketing Specialist

Credit Solutions / Lending.com
01.2005 - 06.2008

- Elevated website rankings for highly competitive industry terms, contributing to an impressive annual revenue of $80 million.

- Played a pivotal role in the company's inclusion in the Inc 500 list through lead generation and website conversion rate optimization.

- Designed websites, landing pages, web-based graphics, online loan applications (gui/ux), corporate identity, email marketing materials, and direct mail pieces.

- Managed web analytics to identify efficiency improvement opportunities.

- Collaborated closely with clients to fulfill their unique internet marketing requirements.

Freelance Web Designer

Self-employeed
07.1999 - 04.2005

- Conducted freelance web design, specializing in online marketing for outdoor outfitters.

- Demonstrated proficiency in graphic design, encompassing logo design, T-shirt design, online banner creation, and affiliate marketing.

Education

High School Diploma -

Creekview High School
Carrollton, TX
05.2004

SEOCertification.org
12/2013

Skills

  • Digital Marketing
  • Project Management
  • Online Advertising Management
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click) Advertising
  • Online Reputation Management
  • Local Search Optimization
  • Lead Generation
  • Data Analysis
  • Keyword Research
  • Affiliate Marketing
  • Demand Generation
  • Conversion Rate Optimization (CRO)
  • Web Design / Development
  • HTML / CSS
  • Google Ads (Google AdWords)
  • Microsoft Ads / Bing Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Google Analytics
  • SEMRush
  • WordPress
  • Adobe Photoshop
  • Adobe Dreamweaver
  • Asana
  • Jira
  • Basecamp
  • Jot Form
  • Moz
  • Yext
  • Pardot
  • MailChimp
  • Salesforce
  • Call Tracking Metrics
  • Power BI
  • Microsoft Office

Timeline

Director of Web Development and SEM

EZLynx
12.2015 - 10.2023

Product Manager

EZLynx
12.2013 - 11.2015

Independent Digital Marketing Consultant

Professional Web Solutions
07.2008 - 11.2013

Internet Marketing Specialist

Credit Solutions / Lending.com
01.2005 - 06.2008

Freelance Web Designer

Self-employeed
07.1999 - 04.2005

High School Diploma -

Creekview High School

SEOCertification.org
Bryce Berkowski