Visionary Search Engine Marketing (SEM) Thought Leader with a 20-year track record of outstanding success. Adept at research, performance analysis, and data-driven insights, consistently enhancing customer visibility, exceeding client expectations, and driving business growth through impactful digital marketing strategies. My expertise includes proficient SEM campaign management, perpetual optimization of pay-per-click performance, strategic keyword portfolio development, creative enhancements, landing page optimization, and strategic bidding.
- Spearheaded SEM and Web Development initiatives, optimizing marketing strategies through competitor analysis.
- Employed data analysis to pinpoint trends, generate insightful reports, and fine-tune campaigns for maximum ROI.
- Successfully managed corporate PPC campaigns, delivering a remarkable 600% monthly lead increase.
- Collaborated closely with the marketing, executive, and product teams.
- Directed product development for insurance agency websites, expanding the customer base by a remarkable 6,000% during my tenure.
- Achieved a consistent 30% increase in customer retention rate within the first year.
- Executed product strategies across thousands of insurance websites to enhance search engine visibility, design, usability, and user profiles.
-Led end-to-end creative web projects, delivering highly usable and visually captivating web and mobile solutions.
- Provided strategic direction and managed targeted online marketing programs, including SEO, PPC, and Social Media, to bolster brand recognition, generate demand, and foster lead generation.
- Designed and executed SEO campaigns, covering keyword selection, link building, social media promotion, guest blogging, and on-page/off-page optimizations.
- Crafted graphics for advertisements, websites, web banners, flyers, and signs.
- Spearheaded affiliate marketing efforts in the financial services sector.
- Developed and executed tailored online reputation management campaigns that enhanced brad image and trust.
- Elevated website rankings for highly competitive industry terms, contributing to an impressive annual revenue of $80 million.
- Played a pivotal role in the company's inclusion in the Inc 500 list through lead generation and website conversion rate optimization.
- Designed websites, landing pages, web-based graphics, online loan applications (gui/ux), corporate identity, email marketing materials, and direct mail pieces.
- Managed web analytics to identify efficiency improvement opportunities.
- Collaborated closely with clients to fulfill their unique internet marketing requirements.
- Conducted freelance web design, specializing in online marketing for outdoor outfitters.
- Demonstrated proficiency in graphic design, encompassing logo design, T-shirt design, online banner creation, and affiliate marketing.