Bryce Caton
New Hope, Pennsylvania, United States,Pennsylvania
Summary
Strategic business analyst with 6+ years of experience across various industries leveraging analytics to make informed, impactful, and scalable decisions to optimize and support the strategic framework of the business.
Overview
6
6
years of professional experience
Work History
Senior Financial Planning Analyst
Spokeo
10.2022 - 06.2024
- Functioned as the company's Tableau SME; created 30+ Tableau dashboards for multiple cross-function teams to provide meaningful insights and operational efficiencies
- Created an A/B test optimizing strategy by adjusting payment flow to improve retention rates and margin (+4% revenue, +21% subscription rate increase, & +13% cost savings)
- Empowered and enabled executive decision-making by preparing and presenting detailed reports on KPI trends and performance metrics.
- Skilled in developing and implementing advanced excel functions to automate complex calculations, optimizing operational efficiency in modeling analytics
Senior Pricing Analyst
Marlette Funding
03.2020 - 10.2022
- Created detailed and scalable A/B price testing proposals using SQL, SAS, and Excel, to optimize revenue growth and day one profit
- Generated highly efficient tests yielding $28MM+ in incremental revenue and $1.5MM in day one profit from A/B price test creation
- Managed several ambiguous and multidimensional projects from start to finish, using data and analytics provide actionable insights for strategic change
- Built and maintained dozens of PowerBI dashboards using SQL (Snowflake) to monitor A/B test performance and minimize latency of reporting updates
Senior Strategy Analyst
JPMorgan Chase
07.2018 - 03.2020
- Performed regression analytics to predict future loss rates 18 months in advance based on the correlation between 6mo DQ rates and 24mo NCL rates
- Spearheaded the forecasting and projecting of loss rates for a new balance transfer product offering with company partner, Amazon
- Performed deep-dive adhoc analyses using SAS, SQL and Excel modeling to identify changes in performance and propose optimizations to existing risk strategy
Education
Bachelor of Science - Finance
University of Delaware
Newark, DE05.2018
Skills
- SQL
- SAS
- Microsoft Excel
- Critical Thinking
- Financial Modeling
- Predictive Forecasting
Timeline
Senior Financial Planning Analyst
Spokeo
10.2022 - 06.2024
Senior Pricing Analyst
Marlette Funding
03.2020 - 10.2022
Senior Strategy Analyst
JPMorgan Chase
07.2018 - 03.2020
Bachelor of Science - Finance
University of Delaware
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