Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Bryce Culp

Bryce Culp

Summary

Versatile Digital Marketing Specialist with 8 years of experience across a wide range of industries, including social media management, video marketing, and multi-channel campaign execution. Known for the ability to quickly adapt to new environments and craft tailored strategies that resonate with diverse audiences. Proven track record of delivering measurable growth through creative content, data-driven decision-making, and cross-functional collaboration. Now seeking a dynamic opportunity to continue growing and making an impact with a forward-thinking team.

Overview

7
7
years of professional experience

Work History

Digital Marketing Specialist

Freelance Marketing Contractor
12.2018 - Current
  • Experienced in working with digital marketing agencies to deliver tailored, data-backed campaigns that drive brand awareness, lead generation, and customer engagement in various niches.
  • Manage accounts within agencies to deliver data-proven results and meet with clients to discuss goals, promotions, results, and plan marketing materials that align with client requests.
  • Created and deployed content, engaged with target audiences and boosted reach with strategic ad placements.
  • Mentored and trained teams in KPI analysis and performance evaluation.
  • Implemented marketing automation tools to streamline and automate lead generations through pipelines.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Implemented new strategies to improve click-through rates and conversion.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Created social media content with innovative brand messaging to support new product launches.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Built prospect lists of potential new customers through research and identification of business opportunities.
  • Used Final Cut & Adobe to edit footage into correct order and add effects.

Marketing Manager

Douglas O. Kent Excavating
02.2018 - 10.2024
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Devised content strategy to effectively engage target audiences.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Created and managed social media campaigns to increase brand engagement.
  • Improved website visibility through development and implementation of SEO strategies.
  • Conducted market research to identify new opportunities and target markets.
  • Optimized email campaigns to increase open and click-through rates.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.

Education

Bachelor of Science - Marketing & Video Production

Full Sail University
Winter Park, FL
12-2017

Skills

  • Marketing automation
  • Video creation & editing
  • Content Planning
  • Google analytics
  • Graphic design
  • Pay-per-click advertising
  • Campaign management
  • Content creation
  • SEO
  • Social media marketing
  • KPI management
  • Customer service
  • A/B Testing
  • Copywriting
  • Video Editing
  • Meta Business Suite (Facebook & Instagram), TikTok Ads Manager
  • Shopify & other eCommerce platforms, CRM tools

Websites

Timeline

Digital Marketing Specialist

Freelance Marketing Contractor
12.2018 - Current

Marketing Manager

Douglas O. Kent Excavating
02.2018 - 10.2024

Bachelor of Science - Marketing & Video Production

Full Sail University

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