Bryce Wofford
Petaluma,CA
Summary
Experienced Analyst, Communications Specialist, and Videographer with expertise in workforce development, social media management, and public health communications. Exceptionally organized and resourceful, with a proven track record in leading high-impact campaigns, managing projects, and creating compelling digital content. Adept at producing professional-quality videos and photography that drive public engagement and enhance organizational visibility. Passionate about leveraging creative storytelling to promote public health, cultural awareness, and community development, particularly within the San Francisco Bay Area and Northern California.
Overview
12
12
years of professional experience
Work History
Workforce Development Specialist
Department of Health Care Services
Sacramento, CA
12.2023 - Current
- Advised employers on hiring policies that are compliant with applicable laws and regulations.
- Maintained records of employee performance evaluations and disciplinary actions taken when necessary.
- Developed effective communication materials such as brochures, flyers, emails, promoting available services.
- Planned, coordinated and facilitated career development workshops for job seekers.
- Organized meetings with stakeholders in the workforce development arena, including government agencies, educational institutions, private companies and non-profit organizations.
- Utilized online tools such as social media platforms to maximize outreach efforts.
- Provided career counseling and coaching to individuals seeking employment opportunities.
- Monitored budget allocations related to workforce development projects.
- Collaborated with team members on grant proposals related to workforce development initiatives.
- Explained goals and expectations required of trainees.
- Suggested and offered specific training programs to help workers maintain or improve job skills.
- Scheduled classes based on availability of classrooms, equipment or instructors.
- Maintained strong knowledge by participating in workshops, conferences, and online education classes.
Information Officer 1 (Specialist)/ Social Media Manager
California Department of Public Health
Sacramento, California
07.2022 - 01.2023
- Collaborated with public figures, companies and the press to boost and enhance Public Health on social media
- Engaged and responded to online audiences on all platforms
- Developed and maintained CDPH's image and identity using logos and signage
- Developed content for all social media platforms Youtube, Facebook, Instagram, and Twitter to further public health information
- Prepared monthly calendar to manage online content across multiple platforms using Meltwater
- Assigned, supervised, and reviewed content for Public Relations
- Created content with editing and graphic design tools for all social channels
- Observed and reported on social, economic and political trends
- Established and maintained working relationships with programs, government officials and media representatives
- Liaison with senior leadership to concept and pitch strategic social campaigns and content plans
- Identified client groups and audiences, determining the best way to communicate Public Health information
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms
- Developed and implemented strategic social media marketing plans.
Medicare Specialist
California Public Employees' Retirement System (CalPERS)
Sacramento, California
05.2018 - 06.2022
- Work Quality Assurance while keeping the system in compliance with data security and privacy requirements by monitoring activities and correcting deficiencies
- Providing consultative and analytical services to members
- Review and analyze data
- Work collaboratively with the health carriers to ensure the enrollment process is completed and approved by the Centers for Medicare and Medicaid Services (CMS)
- Respond to written correspondence and phone inquiries from members
- Gather, tabulate, and analyze data from various databases to complete analytical assignments pertaining to the federal Medicare program
- Respond via telephone and in writing to routine inquiries received by the executive office and senior management from internal/external customers
- Prepare written responses to executive correspondence
- Analyze the escalated issues and research solutions based on federal or state statutes, regulations, policies, procedures, and other division resources
- Development of content for health publications and informational material, such as health carrier Evidence of Coverage booklets, technical and instructional materials for internal/external stakeholders, system-generated letters/forms, Medicare Enrollment Guide, CalPERS website, and other retiree publications
- Assist in evaluating existing policies and procedures, and make recommendations for change or improvement
- Performs other duties as required.
Creative Producer
SacTown Brew Guide
West Sacramento
05.2020 - 02.2022
- Managed external vendors, including photographers, videographers, animators and other third party suppliers.
- Reviewed scripts, treatments and other written materials prior to production commencement.
- Evaluated performance metrics after completion of each project in order to improve future initiatives.
- Created detailed project plans outlining timelines, budgets and resources needed for successful completion of each project.
- Researched industry trends in order to stay ahead of competition when creating new content ideas.
- Provided feedback on edits made by editing staff in order to ensure final product met quality standards.
- Assisted in the development of storyboards for video content creation projects.
- Analyzed data from marketing campaigns to identify areas of improvement.
- Organized and maintained sound libraries for use in productions.
- Negotiated contracts with independent contractors such as voice actors, musicians.
- Ensured that podcasts meet industry standards for broadcast quality audio levels.
- Assisted with scriptwriting and storyboarding for podcasts as needed.
- Managed social media accounts related to the promotion of specific podcasts.
- Created original sound effects for inclusion in podcasts when necessary.
- Collaborated with audio engineers, voice actors, and other professionals to ensure a high-quality product.
Photographer/Creative Director
Vendetta Action Sports
Chico, California
01.2013 - 04.2021
- Led creative team meetings to share ideas and bring actionable plans to fruition
- Created marketing plans and devised strategic communication approaches
- Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns
- Managed writers, artists, designers and project managers with hands-on approach to successfully accomplish daily work and special projects
- Supported projects by developing and producing promotional content such as trailers and commercials
- Set and maintained organized and detailed schedules for production
- Handled technical setup of lighting and sound for each shot
- Configured shots based on daily needs, weather and lighting conditions and available equipment
- Suggested improvements to enhance customer experience on social platforms and internal processes
- Enforced adherence to client specifications, budget constraints and timelines
- Reviewed and approved retouching, mechanicals and proofs for quality assurance
- Approved art layouts, copy design, and illustrative work for publication
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections
- Coordinated vendors, timelines and budgets for events
- Hosted large groups by engaging with attendees during annual events.
Education
Communications -
California State University, Chico
Chico, California05.2015
Associate of Arts - Marketing
California State University - Chico
Chico, CA05-2015
Skills
- Strategic communications
- Creative team collaboration
- Project management expertise
- Social Media Promotion
- Script Writing
- Community Engagement
- Creative Direction
- Audio mixing
Timeline
Workforce Development Specialist
Department of Health Care Services
12.2023 - Current
Information Officer 1 (Specialist)/ Social Media Manager
California Department of Public Health
07.2022 - 01.2023
Creative Producer
SacTown Brew Guide
05.2020 - 02.2022
Medicare Specialist
California Public Employees' Retirement System (CalPERS)
05.2018 - 06.2022
Photographer/Creative Director
Vendetta Action Sports
01.2013 - 04.2021
Communications -
California State University, Chico
Associate of Arts - Marketing
California State University - Chico
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