Highly ambitious sales professional with a Bachelor of Arts (B.A.) focused in Communication and Media Studies from Fairfield University.
Overview
9
9
years of professional experience
Work History
Account Executive, Agency & Enterprise Sales
T-Mobile
07.2023 - 10.2023
Managed a diverse portfolio of accounts, spanning brand direct and agency relationships.
Consistently achieved and surpassed meeting goals each week with new book of business.
Laid of in October 2023 due to mass layoff.
Senior Account Executive
Emodo
06.2022 - 07.2023
Secured $900K of NET NEW business since I joined the company while also managing over $1M of reoccurring clients.
Infiltrated agencies on the East Coast and Midwest territories by traveling bi-weekly to Chicago to host in person client events to build and strengthen relationships.
Conducted presentations to prospects, highlighting the company's unique value proposition and demonstrating how our solutions can meet their objectives.
Owned the entire sales cycle from prospecting to collaborating with the Account Management team on best practices for campaign success once the deal is closed.
Account Executive
LoopMe
04.2021 - 06.2022
Maintained and grew all agencies that fall under the GroupM umbrella, resulting in new business campaigns among brands including Unilever, EY and MARS, totaling $750k.
Identified new business opportunities through cold emailing, networking, marketing and prospective database leads, averaging 5 meetings a week.
Developed thorough understanding of key clients' needs and requirements to prepare customized solutions, navigating around not being on GroupM's preferred partner list.
Collaborated with internal teams to develop account strategy and new marketing material.
Account Executive
Cluep
01.2020 - 04.2021
Recommend products to clients highlighting the benefits of working with Cluep and redirected objections resulting in more than $1.5M in revenue.
Penetrated and established new agency territory across the US that had no existing business prior to joining the company.
Developed valuable relationships across agencies including Mediacom, Havas Media, Essence and PHD.
Owned the entire sales cycle from prospecting new agencies and clients, presenting custom pitches, creating proposal decks and media plans, as well as ensuring a smooth campaign launch to build client trust and maintain relationships.
Digital Sales Planner
LoopMe
02.2018 - 12.2019
Applied strategic input and help drive the growth of LoopMe's digital revenue and profit.
Participated in pipeline reviews and discussions of sales strategy and tactics to win new business.
Served as the liaison between Sales and Post Sales in the execution of ad campaigns by creating presentations tailored to campaign goals, build out extensive media plans, monitored campaigns and created post campaign reports.
Worked alongside Account Executives to drive new business by prospecting and researching new accounts, while maintaining relationships among clients of all verticals.
Digital Sales Planner
Varick Media
02.2016 - 02.2018
Served as the internal point person for all RFP requests received by the sales team to prepare creative and strategic responses based on client goals/objectives.
Worked closely with Varick's sister agency, Allegory, to assist them in planning AMC's digital campaigns.
Tasked with handling all aspects of the pre-sales process, including, revising proposals as needed, assisting with client inquiries, campaign negotiations and triaging final insertion orders to internal and external parties.
Responsible for developing relationships with third party vendors or partners that would be beneficial to our wide range of clients and campaigns.
Sales Assistant
Cox Media Group
05.2015 - 02.2016
Supported Account Executives with securing and managing orders for our national NBC, ABC, and CW station affiliates.
Maintained orders once placed including revisions due to program changes and/or pre-empted spots, posting orders on a weekly basis and create television avails using excel.
Booked General Mills Master buys, managed allocations, and handled make goods offered.
Research Analyst
Cox Media Group
01.2015 - 05.2015
Interfaced with research and sales management at NBC, FOX, CW and CBS stations nationwide.
Processed and analyzed Nielsen data.
Estimated future program performance.
Produced PowerPoint presentation for use by Account Executives.
Education
Bachelor of Arts - Communication, Media Production and Advertising
Fairfield University
Fairfield, CT
2014
Skills
Multimedia trained
Skilled multi-tasker
Self-motivated
Relationship building and management
Business Development
Sales quota achievement
Timeline
Account Executive, Agency & Enterprise Sales
T-Mobile
07.2023 - 10.2023
Senior Account Executive
Emodo
06.2022 - 07.2023
Account Executive
LoopMe
04.2021 - 06.2022
Account Executive
Cluep
01.2020 - 04.2021
Digital Sales Planner
LoopMe
02.2018 - 12.2019
Digital Sales Planner
Varick Media
02.2016 - 02.2018
Sales Assistant
Cox Media Group
05.2015 - 02.2016
Research Analyst
Cox Media Group
01.2015 - 05.2015
Bachelor of Arts - Communication, Media Production and Advertising