Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Bryon Henry

Conway,AR

Summary

Multifaceted Marketing leader with over 15 years of experience marketing, advertising, sales and a broad range of content. Knowledgeable in online content creation, marketing promotions, collateral, project coordination and project management. Skilled in working under pressure and adapting to new situations to best enhance the organizational goals and brand. Effective team leader that uses root cause analysis and issue solving to keep projects moving forward.

Overview

17
17
years of professional experience

Work History

Content Marketing Manager

Delasco
10.2023 - Current
    • Lead the development of content initiatives for 3 brands in a cohesive and positively influential voice.
    • Enhance brand visibility by implementing strategic content marketing campaigns across multiple platforms.
    • Collaborate with cross-functional teams to create cohesive messaging for targeted marketing efforts, improving audience reach.
    • Conduct market research to identify target audiences preferences, tailoring content to resonate with key demographics.
    • Maintain content marketing calendar to schedule creation and delivery deadlines.
    • Collaborate with marketing and design teams to develop and plan site content, layout, and style.
    • Represent organization at industry conferences and events.
    • Serve as a member of company leadership team responsible for devising and executing strategies for revenue growth.

Director of Marketing

Delasco
01.2022 - 10.2023
    • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives for company's 3 brands.
    • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
    • Developed and launched an online training course that certifies licensed skincare professionals to use chemical peels.
    • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
    • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
    • Led marketing team in creation and execution of email, social, tradeshow and training marketing initiatives and performed performance evaluations.
    • Represented organization at industry conferences and events.
    • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
    • Managed budget allocation and resource utilization to maximize marketing ROI.
    • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
    • Served as a member of the Executive Leadership Team responsible for devising and executing strategies to achieve goals across all departments.
    • Led and served on leadership teams using EOS platform to guide weekly, quarterly, and annual meetings to set goals and resolve issues.

Director of Aesthetic Marketing

Delasco
12.2020 - 12.2022
  • Developed and led marketing strategies for company skincare and chemical peel brand targeting physicians, estheticians and other licensed skincare professionals.
  • Led, supervised, and evaluated marketing team members in the execution of their roles related to team and company goals.
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Led marketing team in creation and execution of email, social, tradeshow and training marketing initiatives and performed performance evaluations.
  • Represented organization at industry conferences and events.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Served as a member of the Executive Leadership Team responsible for devising and executing strategies to achieve goals across all departments.
  • Led and served on leadership teams using EOS platform to guide weekly, quarterly, and annual meetings to set goals and resolve issues.

President and Owner

360 Therapeutics
03.2013 - 12.2020
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.
  • Recruited, hired and evaluated team members in every department of the company.
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Drove revenue growth by expanding product offerings and identifying new market opportunities.
  • Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
  • Navigated the business successfully through the pandemic while minimizing disruption to daily operations.
  • Represented organization at industry conferences and events.

President and Owner

Summit Medical
08.2006 - 12.2010
    • Led and managed all sales and marketing efforts to grow company in the diabetes and medical equipment industry.
    • Enhanced company performance by implementing strategic plans and overseeing daily operations.
    • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
    • Grew company from zero to $8 million in revenue
    • Drove revenue growth by expanding product offerings and identifying new market opportunities.
    • Navigated complex regulatory environments while maintaining compliance across all aspects of the organization's operations.
    • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
    • Maintained P&L and shouldered corporate fiscal responsibility.
    • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
    • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.

Education

Bachelor of Science - Radio And Television Broadcasting

Arkansas State University
Jonesboro, AR

Searcy High School
Searcy, AR

Skills

    • Brand Management and Messaging
    • Data and Market Analysis
    • Relationship Building
    • Team Recruiting and Hiring
    • Cross-Departmental Alignment
    • P&L Management
      • Key Decision Making and Root Cause Analysis
      • Customer Segmentation
      • Pricing Strategies
      • Email, Tradeshow, and Social Media Strategy
      • Content Development
      • Blogging and Copywriting

Affiliations

  • Man Alive Expedition Non Profit Board Member

References

References available upon request.

Timeline

Content Marketing Manager

Delasco
10.2023 - Current

Director of Marketing

Delasco
01.2022 - 10.2023

Director of Aesthetic Marketing

Delasco
12.2020 - 12.2022

President and Owner

360 Therapeutics
03.2013 - 12.2020

President and Owner

Summit Medical
08.2006 - 12.2010

Bachelor of Science - Radio And Television Broadcasting

Arkansas State University

Searcy High School

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Bryon Henry