Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bryson Manalang

Houston,TX

Summary

A highly adaptive, analytical, result-oriented, Marketing professional over 4 years of demonstrated hands-on experience in managing successful accounts for creators, brands, and manufacturers. Creative, collaborative, and outstanding team player with a record of successfully building and maintaining influencer relationships.

Overview

5
5
years of professional experience

Work History

Director of Social Media

Bayport Laboratories
Houston, TX
03.2023 - Current
  • Assisted in strategizing and executing social media and marketing strategies for partner brands such as MILK Makeup, Florence by Mills, KOSAS, Belah Beauty, Patrick Ta, and more.
  • Spearheaded social media strategy and execution across TikTok, Instagram, YouTube, and LinkedIn, driving engagement, follower growth, and brand awareness.
  • Managed a digital marketing agency to execute PR strategies, paid social, paid ads, and creative campaigns, ensuring alignment with brand positioning and measurable ROI.
  • Directed content strategy and production, overseeing copywriting, video, photography, and influencer campaigns to maintain a consistent brand voice.
  • Led packaging innovation sourcing for global beauty showcases and product innovation expos, ensuring the brand was positioned at the forefront of industry trends.
  • Acted as the Creative Director for professional photo and video productions, from concept through post-production.
  • Directed website redesign and oversaw full digital brand refresh, ensuring a modern, consumer-first digital experience.
  • Built relationships with media, influencers, and trade partners to expand brand presence, and generate high-impact press coverage.
  • Created executive-level marketing reports and presentations to showcase performance metrics, campaign impact, and brand growth opportunities.
  • I built the marketing department from the ground up, establishing the company’s first website, digital assets, and brand infrastructure.

Creative Director Consultant

Nourwish
Hong Kong
05.2025 - 09.2025
  • Directed brand creative across identity, packaging, digital campaigns, and storytelling to position the brand competitively in the Asian, GCC, and USA haircare market.
  • Conceptualized and executed integrated marketing campaigns (digital, influencer, retail, and experiential) to drive consumer engagement and sales.
  • Managed influencer partnerships, from scouting and sourcing creators to negotiating collaborations and overseeing campaign deliverables.
  • Built and nurtured relationships with Hong Kong- and China-based KOLs/KOCs, ensuring authentic brand representation across TikTok and Instagram.
  • Delivered creative guidelines and content toolkits for internal teams and agency partners to ensure consistency across all brand touchpoints.

Founder

Twiine
Irvine
01.2022 - 03.2023
  • Twiine helps indecisive individuals plan where to go eat based on their interest and music taste. In January 2022, we launched our first version and obtained 200 users on the first day through Social Media marketing.
  • Managed an offshore development team to build the twiine app within 4 months.
  • Utilized SCRUM techniques to efficiently develop a workable timeline.
  • Strategically partnered with Grand Central Market & Irvine Spectrum and increased our Social media following by 250%
  • Designed and User Tested Prototypes with Figma and Adobe XD
  • Led several restaurant collaborations to help increase traffic to our app. (increased by 600%)

  • Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
  • Developed and implemented a comprehensive business plan to launch the company.
  • Managed day-to-day activities across multiple departments within the organization.
  • Identified potential partnerships to expand the reach of the business.
  • Created and managed the company's financial budgeting, forecasting, and reporting systems.
  • Negotiated contracts with vendors and suppliers for optimal pricing structure.

Lead Social Media Strategist Consultant

Panda Restaurant Group
Rosemead, CA
09.2022 - 01.2023
  • Scaled brand’s following on TikTok by 1000% within my 4 month contract
  • Collaborated with influencers in the food space accumulating over 1.2 million views and over 200k likes within two weeks.
  • Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
  • Ideated and executed several viral videos with an average 20% engagement rate.
  • Led several strategic partnerships with universities and college campuses to increase sales and introduce the brand to a new target demographic.
  • Managed corporate marketing initiatives for Instagram Reels, TikTok, Youtube Shorts.
  • Analyzed data from various social media platforms to create detailed reports on the performance of campaigns.
  • Assisted with the development of new product launches through targeted ads.
  • Supported other departments in developing organic marketing campaigns through social media initiatives.
  • Monitored conversations on social media channels to respond quickly to customer inquiries or complaints.
  • Maintained a consistent brand voice across all digital platforms.

Content Creator

Freelance
Irvine, CA
01.2021 - 04.2022
  • Developed several viral campaigns for brand collaborations each averaging more than 1 Million Views.
  • Scaled account to 135k followers and over 2.6 million likes within 2 months of consistently developing content.
  • Crafted and edited content utilizing Adobe Suite applications and Final Cut Pro.
  • Accumulated over 20 million views through my timespan of creating content.
  • Mentored several creators and brands to help scale their accounts by 200% in a short period of time.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Utilized editing and photography tools to enhance storytelling.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.

Education

Business Economics

Irvine Valley College
Irvine

Skills

  • Digital Advertising
  • Event Promotion
  • Content Curation
  • Creative Direction
  • Content Creation
  • Social Media Strategy
  • Business Strategy
  • Canva Design
  • B2C Marketing
  • B2B Marketing
  • Paid Ads Strategy
  • Growth Marketing
  • Organic Social Media Marketing
  • Trade Show Management

Timeline

Creative Director Consultant

Nourwish
05.2025 - 09.2025

Director of Social Media

Bayport Laboratories
03.2023 - Current

Lead Social Media Strategist Consultant

Panda Restaurant Group
09.2022 - 01.2023

Founder

Twiine
01.2022 - 03.2023

Content Creator

Freelance
01.2021 - 04.2022

Business Economics

Irvine Valley College

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