BRIAN SHEPPARD
Fort Smith,AR
Summary
Multifaceted leader with analytical and diligent approach to building and leading strong teams, equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Focused and committed to motivating others by offering extensive knowledge in penetrating new territories and promoting product lines. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
30
30
years of professional experience
18
18
Certificate
Work History
Marketing/ Finance Manager/GM
Blue Ribbon Auto Group
2003.10 - Current
- Relations Manager, VinSolutons/vAuto, dealership websites, social media pages, Google, and Reputation management
- General Manager of two pre-owned store locations with $7.5 million in gross annual sales
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making, cutting costs 20%
- Reviewed documentation and identified financial discrepancies where applicable.
- Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
- Processed monthly invoices and contacted appropriate parties for timely payment receipt.
- Created organizational structures to improve accounting and finance functions.
- Executed vendor setup and payment, administration of bank accounts, and account reconciliations.
- Managed regular finance tracking for numerous branch offices and headquarters expenses.
- Drove revenue stream development through strategic collaboration and partnerships.
- Spearheaded expansion strategies to increase business market share.
- Prepared and managed large capital expenditure budgets to handle infrastructure investment and long-term operations effectively.
- Drove profit increases through market research and strategic asset management to meet dynamic industry conditions.
- Researched and facilitated software integration to streamline sales, accounting, and financial processes.
- Forecasted market trends and recommended improvements based on financial risk analyses.
- Completed filings and upheld strict compliance with regulatory agencies and stakeholders.
- Maintained responsive organization with sustained revenue growth through industry forecast monitoring and deliberate financial planning.
- Managed $2.44 million in investments to diversify financial portfolios and grow revenue.
Finance Director/General Manager
Fenton Auto Group
1999.04 - 2003.09
- Set clear departmental objectives and developed effective strategies to achieve targeted goals.
- Generated financial and operational reports to assist management with business strategy.
- Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
- Assisted with recruiting, interviewing and hiring new department employees.
- Improved resource utilization with data management systems, reducing costs through strategic coordination and contract analysis.
- Verified compliance of financial policies and accounting procedures against federal regulations.
- Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
- Managed day-to-day operations within a 3-person finance department for dealer organization.
- Analyzed financial data regarding product performance and customer performance and developed reports for key stakeholders.
- Identified partnership opportunities and established favorable business connections.
- Drove profit increases through market research and strategic asset management to meet dynamic industry conditions.
- Analyzed financial statements against forecasts to prepare high-level variance analysis.
- Introduced software tools and process improvements to mitigate loss and drive operational growth, increasing revenue 28%
- Spearheaded expansion strategies to increase business market share by opening new facilities in larger market
Education
High School Diploma -
Roland High School
Roland, OK05.1991
Skills
- Digital Marketing
- Data Entry
- Data Analysis
- Cost Reduction Management
- Marketing Campaigns
- Business Assessments
- Optimization
- Strategy
- Web development
- Social Media Marketing
- SEO/SEM
- Organization
- Finance
- Self Management
- Digital Media Production
- Financial Management
- Content Creation
- Management Consulting
- Automotive Knowledge
- Problem-Solving
- Planning
- Market Research
- Interdepartmental Collaboration
- CRM Software
- Database Management
- B to B Sales
- Brand-Building Strategies
- Product and Service Management
- Marketing Campaign Analysis
- Deal Structuring
- Sales Quota Management
- Advertising Campaigns
- Sales Process Engineering
- Profit and Revenue-Generating Strategies
- Strategic Partnership
- Promotions and Marketing Strategies
- Sales Statistics Analysis
- Retail Knowledge
- Consultative Selling Techniques
- Strategic Account Development
- Product Knowledge
- Excellent Communication Skills
- Verbal and Written Communication
- Consultative Selling
- Lead Generation
- Analytical Problem Solver
- Marketing Strategies
- Time Management
- Profitability Assessments
- Market and Competitive Analysis
- Sales Strategy Development
- Sales Presentation
- Lender Relations
- New Business Generation
- Communication and Engagement Techniques
- Order Management
- Financial Records Analysis
- Review Contracts
- Market Intelligence
- Business Analytics
- Technical Integration
- Client Base Retention
- Team Oversight
- Cross-Channel Marketing
- Negotiations Expert and Strong Deal Closer
- Goals and Performance
Certification
- Search Engine Optimization (SEO), Certification UC Davis 11/2021
- Google IT Support Certification, Google 10/2021
- Advanced Content to Optimize SEO, Certification UC Davis 11/2021
- Social Media Marketing., Certification Meta 12/2021
- Project Management. Certification Google 11/2021
- Advertising with Meta, Certification 11/2021
- Google SEO Capstone, Certification UC Davis 11/2021
- Measure and Optimize Media Marketing, Certification Meta 12/2021
- Social Media Management, Certification Meta 12/2021
- Optimizing Websites for Google Search, Certification US Davis 11/2021
- Foundations of Data, Certification Google 10/2021
- Social Media Advertising, Certification Meta 10/2021
- IT Security, Certification Google 10/2021
- Operating Systems, Certification Google 09/2021
- Systems Administration/IT infrastructure, Certification Google 09/2021
- Computer Networking, Certification Google 08/2021
- SEO Fundamentals, Certification Google 07/2021
- Technical Support Fundamentals, Certification Google 07/2021
- Introduction to Google SEO, Certification UC Davis 07/2021
Languages
English
Native or Bilingual
Spanish
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing/ Finance Manager/GM
Blue Ribbon Auto Group
2003.10 - Current
Finance Director/General Manager
Fenton Auto Group
1999.04 - 2003.09
High School Diploma -
Roland High School
- Search Engine Optimization (SEO), Certification UC Davis 11/2021
- Google IT Support Certification, Google 10/2021
- Advanced Content to Optimize SEO, Certification UC Davis 11/2021
- Social Media Marketing., Certification Meta 12/2021
- Project Management. Certification Google 11/2021
- Advertising with Meta, Certification 11/2021
- Google SEO Capstone, Certification UC Davis 11/2021
- Measure and Optimize Media Marketing, Certification Meta 12/2021
- Social Media Management, Certification Meta 12/2021
- Optimizing Websites for Google Search, Certification US Davis 11/2021
- Foundations of Data, Certification Google 10/2021
- Social Media Advertising, Certification Meta 10/2021
- IT Security, Certification Google 10/2021
- Operating Systems, Certification Google 09/2021
- Systems Administration/IT infrastructure, Certification Google 09/2021
- Computer Networking, Certification Google 08/2021
- SEO Fundamentals, Certification Google 07/2021
- Technical Support Fundamentals, Certification Google 07/2021
- Introduction to Google SEO, Certification UC Davis 07/2021
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