Buddhima Hettithanthrige
Beaverton,OR
Summary
Pharmaceutical Sales Representative with a science-based background, brand manager, key accounts manager, project manager, and an award winner with 5+ years of experience in pharmaceutical sales and marketing earning early promotions in the career due to remarkable performance via commitment, demonstrating a learning attitude and a quick understanding of the process, crisis handler with the ability to understand the root cause of the problem and providing the appropriate solution, self-motivated positive thinker, leader and a trainer who lead a sales team to acheive sales goals, strong team player, relationship builder, who can build a strong stakeholder network.
Overview
11
11
years of professional experience
Work History
Pharmaceutical Sales Representative
GlaxoSmithKline Pharmaceuticals
01.2013 - 04.2018
- Researched, Analyzed, and Implemented territory business plans to increase market share of product portfolio in the territory.
- Provided detailed evidence-based product presentations with strong clinical data to customers who are healthcare professionals regularly to promote products and services (GSK Vaccines).
- Assessed the sales performance by regular sales reports against targets and discussed with area, district, and regional managers.
- Attended and organized clinical conferences, forums, gatherings, and webinars of healthcare professionals to increase the brand awareness of the territory and network with healthcare professionals.
- Analyzed competitor brands, sales trends, areas of improvement, and identified potential business opportunities to achieve sales targets of the year. The sales targets of 2014 and 2015 were achieved 100%.
- Resolved any customer complaints promptly to provide efficient customer service and build up a strong customer relationship.
- Liaised with pharmaceutical distributors to coordinate delivery schedules and promote customer satisfaction maintaining end-to-end highest quality of products.
- Employed effective selling, listening and negotiation skills while communicating product benefits and features to customers.
- Engaged in continuous education to remain knowledgeable about disease, products, and healthcare trends.
Key Account Manager
GlaxoSmithKline Pharmaceuticals
01.2016 - 01.2017
- Researched, planned, and executed the project key accounts management to identify the market opportunities in the company's largest accounts which are private hospitals to increase company profitability.
- Created presentations for key stakeholders regarding progress updates or proposals for new initiatives.
- Managed the relationship between internal sales and marketing teams and key account administration in respective accounts.
- Established strong relationships with clients through regular communication and follow-up activities.
- Analyzed market trends, customer feedback, and pricing strategies, to negotiate product offerings or services.
- Resolved conflicts among key accounts, patients, healthcare professionals, and other departments by identifying root causes and proposing solutions.
- Conducted collaborative Marketing activities with key accounts to make diseases and brand awareness.
- Negotiated contracts with key accounts that balanced customer requirements with business objectives.
- Provided training sessions for customers on how best utilize the company's products or services.
Brand Manager
GlaxoSmithKline Pharmaceuticals
01.2013 - 04.2018
- Served as a Business owner and portfolio manager for GSK Vaccines in Sri Lanka, which owned the country's largest private market share (80%), which ultimately became 85% before the end of the tenure.
- Worked with creative teams to design packaging designs, advertisements, promotional materials, digital experiences, and more to help the sales team educate healthcare professionals.
- Organized clinical forums and conferences to increase brand awareness among healthcare professionals.
- Created business plans that included strategic objectives, tactics for execution, timelines for completion, and budget allocation and achieved end-of-the-year sales targets with an exceptional 15% growth.
- Managed budgets for all marketing activities including advertising spend, events sponsorships, and promotional giveaways.
- Assessed performance of current campaigns against goals set at the beginning of projects; adjusted strategy if needed.
- Analyzed competitors' brands and products to develop a unique positioning for the company's offerings.
- Conducted market research to identify target customer segments, preferences, and trends.
- Hired, Trained, mentored, guided, and motivated the sales team to drive sales performance to achieve sales targets.
- Maintained the highest standards of work ethics, preserved the organizational values in every business activity, and helped others in maintaining too.
Account Executive
Lyca Mobile LLC
Portland, OR
09.2023 - Current
- Identified potential new customers who are local business owners through research of industry trends and competitive analysis and expanded the market by 63%
- Developed and implemented a comprehensive sales plan to increase revenue by 60% on average.
- Advised customers on industrial best practices of top clients regarding products and trained them to attract more customers helping them to get more revenue to their business.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Reset store displays for special events and seasonal merchandise changes according to the current campaigns.
- Developed and maintained relationships with key clients to ensure customer satisfaction.
- Provided exceptional customer service through regular customer visits, receiving feedback on service, responding promptly to inquiries, and resolving issues quickly.
Education
MBA - Business Administration And Management
Australian Institute of Business
Adelaide, Australia05-2018
Bachelor of Science - Chemistry
University of Colombo
Colombo, Sri Lanka01-2013
Skills
- Customer Relationship Management
- Goal Setting
- Decision-Making
- Network development
- Account Management
- Contract Negotiations
- Market Research
- Territory Management
- Product Promotions
- Competitive Analysis
- Persuasive Communication
- Sales Presentations
- Business Development
- Continuous Improvement
- Problem-solving abilities
- Strategic Planning
- Account development
Accomplishments
· Bronze Award 2018 in GSK global employee recognition for the contribution made towards the dramatic improvement of the vaccine portfolio as a brand executive
· Best medical promotional delegate (Sales Executive) award three times in 2015 (Q2-Q4)
· Product knowledge champion in 2015
· Best area team award in 2015
Languages
English
Professional
Timeline
Account Executive
Lyca Mobile LLC
09.2023 - Current
Key Account Manager
GlaxoSmithKline Pharmaceuticals
01.2016 - 01.2017
Pharmaceutical Sales Representative
GlaxoSmithKline Pharmaceuticals
01.2013 - 04.2018
Brand Manager
GlaxoSmithKline Pharmaceuticals
01.2013 - 04.2018
MBA - Business Administration And Management
Australian Institute of Business
Bachelor of Science - Chemistry
University of Colombo
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