Adelaide Buerkle
Summary
Creative UX Designer with over 5 years developing innovative, approachable user experience frameworks for manufactured products. Skilled at diverging from UX norms without alienating users. Ceaselessly focused on user-centric design decisions. Accomplished at creating wholly new frameworks that feel completely familiar to ease user adoption.
Overview
6
6
years of professional experience
Work History
User Experience Designer/Marketing Manager
Automated Biomass Systems LLC
03.2022 - Current
- Completed projects: TimberwolfEquip.com, BruteForceUSA.com, Hydra-Wolf.com, manufactuer online Parts Marketplace integrated with NetSuite, and Dealer Portal web app simplifying ordering and fulfillment for distributors across North America.
- Managed cohesive design quality across branded projects, adhering to prescribed themes and functional choices while presenting refined UX designs to company leadership for future consideration.
- Improved website visibility through development of SEO strategies, and implemented strategies to increase web site traffic and sales by making company websites more user-friendly.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs, including Google, Meta, and print advertising.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI, and analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Designed elevated and brand-right creative to achieve marketing and merchant objectives.
Business Operations & Development Intern
Albany Center Gallery
09.2019 - 05.2020
- Developed non-profit website, optimizing for visibility, ease of use, and strong branding.
- Provided support to development director with special projects and events.
- Proved successful working within tight deadlines and a fast-paced environment.
Education
MS - User Experience & Interaction Design
Jefferson University
Philadelphia, PA12.2022
BS - Physics
Siena College
Loudonville, NY05.2020
Skills
- User research, usability testing, and information architecture
- Sketching, wireframing, pretotyping and prototyping
- KPI tracking and results presentation
- Brand development and promotion, competitor analysis
- HTML, CSS, Javascript
- Adobe Creative Suite, Microsoft Office, MacOS, Netsuite
- Shopify, WordPress, Wix, AWS
- Google Ads and Analytics, social media and print marketing
- Sales and manufacturing processes management
Websites
Timeline
User Experience Designer/Marketing Manager
Automated Biomass Systems LLC
03.2022 - Current
Business Operations & Development Intern
Albany Center Gallery
09.2019 - 05.2020
MS - User Experience & Interaction Design
Jefferson University
BS - Physics
Siena College
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