Summary
Overview
Work History
Education
Timeline
Generic

Bum-Soo Shin

Brickell,FL

Summary

Paid Ads specialist that focuses on driving new business revenue on paid advertising platforms like Google for my clients through different campaigns types, data driven decisions, and proper execution of strategy. I started by generating new leads for a startup electrician, which eventually led me to helping smaller ecommerce brands/companies grow from the low 7-figure range to the mid 8 figure range through PPC strategies (Meta and Google mostly).

Overview

8
8
years of professional experience

Work History

Senior Paid Advertising Manager

More Than Scaling
10.2023 - Current
  • Managing budgets between $800k-$1m/month with an average ROAS of 3.2 with 2x growth of account-wide spend and budget YoY.
  • Created consistent growth in the accounts with regular testing of campaign types like duplicate Shopping listings, testing different angles, and feeder campaign types amongst other traditional campaigns like Search, Shopping, and PMAX.
  • Increased average new customer acquisition across accounts through YT Shorts campaigns and audience layering/exclusions in appropriate campaigns.
  • Specialized in GMC tasks such as product feed management, title optimizations, and descriptions optimizations amongst fundamental tasks to set up the campaigns for success.
  • Additionally, became team lead for GMC unsuspensions and making sure that accounts are compliant to Google's policies. Was able to unsuspend over 50 accounts.
  • Maintained 90% customer retention with client lifetime being 2 years.
  • Provided additional methods of business growth to clients through CRO, email, competitor analysis, and product analysis to see how they can improve their business from a product perspective.

PPC Specialist

Echelon.io
10.2022 - 10.2023
  • Developed growth strategies for 7-8 figure ecommerce brands through Google’s multiple paid channels.
  • Engineered growth through fundamental strategies such as product feed management for best product title and descriptions, proper campaign structure to allow for maximum exposure and funnel management, placement management on Demand gen + YT, and basic management tasks like budget/bidding management and search term/keyword management
  • Resulted in lower costs for campaigns and a more efficient strategy that allowed for proper new customer acquisition while also focusing on bringing them down the funnel
  • Grew businesses on average 52% in revenue while also returns (ROAS) would increase an average 22% compared to the time period when we were not on the account.
  • Analyzed data from sales, promotions, and ad campaigns to create actionable next steps that will guide business into the right direction for further growth.
  • Worked closely with business owners (almost like partners vs just an agency) and ensured that targets were not only being met on our end, but they were seeing the profits/revenue to properly scale their back end.
  • Coordinated teams of specialists to maximize value for clients which led to creating lower CPA, higher ROAS, and overall growth in revenue through continuous optimizations in bidding strategy, campaign budget management, and keyword optimizations.

SEO Specialist/PPC Manager

SCUBE Marketing
10.2021 - 10.2022
  • Developed onboarding process for ecommerce brands generating 6-7 figures annually to improve the client relation from the very beginning and work from a good foundation.
  • Managed budgets of $150k-$300k and successfully increased revenue of brands through paid acquisition channels by hitting/exceeding KPI goals. These budgets were managed through mostly Search and Shopping with a couple of my biggest clients also being on YT.
  • Communicated with clients and hopped on weekly/biweekly/monthly calls to insure that brand goals/our results were aligned.
  • Coordinated team of specialists outside of paid ads to allow for growth/improvement in other ways such as SMS, email, and CRO.

SEO Manager/Google Ads Manager

Miami Electric Masters
01.2018 - 10.2021
  • Helped the company increase revenue through helping rank more keywords to the 1st position with technical and on-page SEO.
  • Implemented white-hat technical SEO strategies like schema markup, embedding GMB, and keywords in the URL to improve the chances that Google crawls the website.
  • Wrote content that is specially meant to rank and included them in strategic places throughout the page like headers, title, body and also meta titles and meta descriptions.
  • Managed a $10,000/month Google Ads campaign with key actions like keyword optimization, negative keyword optimizations, bidding adjustments, and budget management.

Education

Bachelor's Degree - Marketing

Florida International University
Miami, FL
06-2020

Timeline

Senior Paid Advertising Manager

More Than Scaling
10.2023 - Current

PPC Specialist

Echelon.io
10.2022 - 10.2023

SEO Specialist/PPC Manager

SCUBE Marketing
10.2021 - 10.2022

SEO Manager/Google Ads Manager

Miami Electric Masters
01.2018 - 10.2021

Bachelor's Degree - Marketing

Florida International University

Similar Profiles

CREATE PROFILE
Bum-Soo Shin