Creative visual merchandiser with 5 years of experience utilizing effective merchandising strategies to elevate product presentation and enhance customer experience. Well-versed in making data-driven merchandising decisions and bringing brand directives to life through careful consideration of architecture and product placement.
• Oversee total store merchandising, ensuring store presentations align with the brand strategy.
• Analyze business reports to build effective merchandising strategies across all families of business.
• Collaborate with divisional leaders to create seasonal floorplans. Plan and lead team through the execution of those floorplans, ensuring proper fixture placement and timely project completion.
• Manage pricing and placement of merchandise.
• Create inspiring and interactive shopping experience through placement of visual elements and styling of mannequins.
• Drove monthly performance of each product category through strategic merchandising and leading sales team of 15+ direct reports.
• Managed visual presentations to deliver interactive and memorable customer experience.
• Analyzed business reports to understand trends and take action on opportunities.
• Supported operational excellence through management of payroll, inventory, product lifecycle, and talent development.
• Brought the brand story to life through appropriate fixture and merchandise placement in accordance with Victoria's Secret brand standards.
• Translated the brand guide to store architecture, merchandise ownership, and local customer base.
• Ensured merchandising and visual styling standards were met through daily floor walks and development of the store team.
• Traveled to stores in the Long Island district as needed to prepare for regional visits, elevate visual presentations and train teams on proper visual execution through interpretation of the brand guide.