Burnell Reid
Syracuse,NY
Summary
Dynamic leader with a proven track record at Believers Chapel, enhancing brand visibility and fostering community through strategic visioning and artistic talent. Excelled in creative team leadership and strategic communications, achieving significant cost reductions and program growth. Skilled in visual storytelling and deadline-oriented projects, I bring adaptability and professionalism to every challenge. Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
15
15
years of professional experience
Work History
Creative Arts Director/Director of Music and Worship
Believers Chapel
03.2015 - 04.2024
- Oversaw annual budget planning for the creative department, making strategic investments in tools and resources to support organizational growth.
- Elevated brand visibility by creating eye-catching visuals for print, digital, and social media channels.
- Reduced overall production costs through strategic vendor negotiations and efficient resource allocation.
- Conducted market research to inform design decisions, staying ahead of industry trends and competitor activity.
- Collaborated with cross-functional teams to ensure cohesive branding across all visual materials and platforms.
- Developed comprehensive style guides to maintain consistent brand identity across all collateral materials and touchpoints.
- Analyzed revenue and program cost data to determine budget priorities.
- Organized special events such as concerts, workshops, and guest performances to foster a vibrant church community centered around music.
- Introduced diverse musical styles into the worship experience to broaden the congregation''s appreciation for sacred music.
- Served as liaison between Music Ministry volunteers and church leadership, ensuring clear communication lines were maintained at all times.
- Managed budgets, resources, and logistics for various music-related events, ensuring efficient utilization of funds and successful event execution.
- Streamlined rehearsal schedules using technology solutions to minimize conflicts while maximizing efficiency across multiple ensembles.
- Enhanced congregational worship experience by skillfully directing and arranging music for weekly services.
- Collaborated with clergy to create engaging liturgies that supported sermon themes and promoted deeper understanding of theological concepts.
- Planned outreach initiatives through community partnerships that showcased the talents of church musicians beyond the walls of the sanctuary.
- Oversaw the maintenance of musical instruments and sound equipment, guaranteeing optimal performance quality during services.
- Cultivated connections with other faith-based organizations that shared similar mission goals related to worship and the arts.
- Developed and implemented a comprehensive music program, resulting in increased participation and spiritual growth among members.
- Established relationships with local artists to incorporate visual art installations in worship spaces that complemented the musical selections.
- Revitalized youth involvement in worship by creating age-appropriate programming that engaged younger audiences effectively.
- Recruited trained, and mentored volunteer musicians to build a cohesive team dedicated to excellence in worship.
- Incorporated multimedia elements into worship services to enhance the overall sensory experience and deepen spiritual connections with attendees.
- Designed seasonal programs incorporating traditional hymns alongside contemporary pieces to honor cultural diversity within the congregation.
- Evaluated performance metrics regularly to assess effectiveness of music ministry programs and identify areas requiring improvement or modification.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Oversaw implementation of editing, color correction and other post-production processes.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Monitored progress of projects, keeping on schedule and within budget.
- Developed artistic visual products while working within defined technical constraints.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Created creative briefs and timeline to manage creative process from concept to completion.
Mail Clerk
AXA Equitable
02.2009 - 03.2015
- Safeguarded sensitive information through proper handling of confidential correspondence according to company policies.
- Reduced delivery errors by diligently sorting and categorizing mail according to recipient names, departments, and zip codes.
- Enhanced customer satisfaction through timely and accurate mail distribution within the organization.
- Maintained a well-organized mailroom, ensuring easy access to materials and efficient workflow for staff members.
- Maintained mailroom supply inventories, purchase orders and vendor supplies.
- Updated and maintained mailing lists and customer records.
- Improved delivery times to remote company locations by optimizing routing.
- Improved mail sorting accuracy, reducing misdirected packages and letters.
- Reduced delivery errors, carefully verifying addresses and recipient names before dispatch.
- Managed scheduling for peak mail periods, ensuring staffing levels met demand.
- Maintained high levels of confidentiality, securely handling sensitive documents.
- Supported customer service efforts, addressing inquiries and concerns regarding mail delivery.
- Assisted with inventory management tasks such as ordering supplies required for efficient daily operations of the mailroom facility.
- Aided in maintaining a secure environment by verifying identification for certified or registered mail deliveries.
- Supported office staff by providing assistance with packaging, addressing, and shipping of outgoing items as needed.
- Developed strong relationships with postal carriers to ensure prompt pick-up and delivery of all incoming and outgoing mail items.
- Managed high-volume mail periods effectively, ensuring that all incoming and outgoing items were processed in a timely manner.
- Collaborated with other departments when necessary to resolve any discrepancies or issues related to incoming or outgoing mail items.
- Sorted and placed mail into mailboxes and post office boxes with high levels of accuracy.
- Contributed to a positive work environment through maintaining a clean, organized, and safety-compliant mailroom facility.
- Labeled packages with clear, correct information to reduce mailing errors.
Education
No Degree - Pschology/Music
Utica College
Utica, NYNo Degree - Psychology/Music
Allegany College of Maryland
Cumberland, MDSkills
- Conceptual thinking
- Strategic Thinking
- Creative team leadership
- Strategic communications
- Deadline-oriented
- Video Editing
- Motion graphics
- Budget Adherence
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Multitasking
- Reliability
- Excellent Communication
- Active Listening
- Adaptability and Flexibility
- Decision-Making
- Task Prioritization
- Self Motivation
- Analytical Thinking
- Goal Setting
- Professionalism
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Supervised team of 15 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Creative Arts Director/Director of Music and Worship
Believers Chapel
03.2015 - 04.2024
Mail Clerk
AXA Equitable
02.2009 - 03.2015
No Degree - Pschology/Music
Utica College
No Degree - Psychology/Music
Allegany College of Maryland
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