Overview
Work History
Timeline
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Butler Rondeno

Oakland,CA

Overview

16
16
years of professional experience

Work History

Internal Communications Director

Meta
Menlo Park
01.2023 - Current
  • Lead a team of six to drive communications to over 119,000 employees (EE) and contingent workers (CW) in 62 global locations to elevate the employee experience, inspiring every person to feel connected, valued, and proud to work at Meta
  • Educate all EE and CW about programs such as desk sharing, transportation, culinary services, and enterprise solutions that support a vibrant and collaborative work environment, maximizing productivity and workplace enjoyment while aligning with overall company goals
  • Develop best practices and tools to enhance the onsite experience while balancing cost savings through building closures and space consolidations based on fluctuations in office attendance
  • Evolved messaging tone and transparency in employee communications, improving employee trust, alignment, and constructive feedback about initiatives and changes
  • After an unforeseen reduction in staff, formulated a strategy to cover Global Security communications that skillfully anticipated and developed responses to global and local crises
  • Coached crisis communications team in creating templates for leadership in Tel Aviv to respond to safety issues related to the Israel-Hamas war for timely response on the ground, and developed a proactive strategy to respond to the 2024 global contentious elections cycle
  • As strategic advisor, led executive team to change the organizationʻs name from Facilities, Culinary, and Security to Global Workplace Services, enhancing company awareness and understanding of the organizationʻs purpose and contribution to the employee experience
  • Drove the process to update the organizationʻs mission statement to affirm how Global Workplace Services fuels Metaʻs success through world-class workplaces and services
  • Spearheaded a post-pandemic strategy to encourage employees to return to onsite work
  • Saved over $375K in 2024 by reprioritizing work and reducing CW resources.

Director, Employee & Executive Communications

Salesforce
Oakland
01.2017 - 01.2023
  • Hired as the first employee in a communications role within the technology organization to build a communications program, develop processes, and implement the strategy
  • Built a five-member internal communications team and infrastructure to facilitate efficient information flows to relevant stakeholders using the proper channels
  • Collaborated with C-level executives to design and implement programs to enhance team performance
  • Maximized team spirit and engagement across a 14,000-strong global workforce through strategic communications focusing on technology, product, change management, human resources, and operations
  • Promoted culture-focused initiatives to an additional 25,000 cross-functional professionals
  • Developed and launched strategic communications plans aligned with broader organizational objectives to bolster talent acquisition, skills development, and productivity outcomes
  • Translated findings from in-depth assessments of existing situations into successful change management plans and initiatives
  • Produced and conducted global in-person and virtual town halls and events; optimized messaging through videos, themes, employer-employee dialogues, and chat groups
  • Received the President’s Award in 2020 for ranking among the top 1% of the Technology group in terms of performance.

Owner / Internal Communications Consultant

Butler Rondeno Communications
Oakland
01.2011 - 01.2017
  • Worked closely with C-level executives in the design and delivery of strategic communications and human resources initiatives to maximize employee engagement, morale, and performance
  • Built client internal communications infrastructure and grew teams capable of delivering desired outcomes for global technology product companies
  • Enhanced client retention rates and improved monitoring of relationships and interactions with clients, including Agilent Technologies, SunPower, RMS, and BrightSource
  • Administered and supported talent management, capacity-building, and professional development initiatives for client organizations
  • Worked closely with industry stakeholders, and responded effectively to clientsʻ changing needs and challenges
  • Promoted employee support for key organizational programs through communications strategies designed to provide regular, timely information to teams
  • Innovated communications techniques to respond to evolving business requirements; utilized high-impact videos and revised organizational talking points and messaging
  • Transitioned from email-based to intranet-based internal communication flows; distributed e-newsletters to help managers align team activities with company goals
  • Redesigned intranet to improve accessibility for culturally diverse users; revamped navigation system and user interface, offered location-specific information, and included self-help tools.

Senior Director, Internal Communications

Pacific Gas & Electric (PG&E)
San Francisco
01.2009 - 01.2011
  • Built talent infrastructure and recruited qualified professionals for Internal Communications team
  • Implemented selection process to hire over 50% of the departmentʻs 20 staff members
  • Launched a rebranding program to transform organizational culture, leading to greater employee engagement, productivity, and retention, more efficient business processes, and enhanced customer satisfaction
  • Coached C-suite executives in connecting with employees through guidance on communication, events management, and effective messaging techniques.

Timeline

Internal Communications Director

Meta
01.2023 - Current

Director, Employee & Executive Communications

Salesforce
01.2017 - 01.2023

Owner / Internal Communications Consultant

Butler Rondeno Communications
01.2011 - 01.2017

Senior Director, Internal Communications

Pacific Gas & Electric (PG&E)
01.2009 - 01.2011

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