Summary
Overview
Work History
Education
Skills
Affiliations
Alliance For Woman In Media
Timeline
AdministrativeAssistant

Diane Byram

Manor,TX

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Overview

26
26
years of professional experience

Work History

Marketing Director

Signature Auto
10.2022 - Current
  • Created and maintained database in Constant Contact CRM.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
  • Created innovative strategies to drive customer engagement.
  • Generated dynamic marketing content for promotional campaigns.

Administrative Director

Horizon Realty
02.2021 - 12.2022
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Kept operations in compliance with TREC regulations by developing and directing effective internal systems.
  • Maintained CRM database with customer updates and report generation.
  • Managed daily office operations, negotiated contracts, managed vendor relations and acted as primary liaison with outside organizations.
  • Organized and supervised office event planning and building renovations.
  • Maintained protocol throughout routine work days and special events.
  • Delivered top-notch administrative support to office staff, promoting excellence in office operations.
  • Scheduled appointments and meetings, organized materials and prepared rooms.
  • Collected data, input records and protected electronic files.
  • Created and updated physical records and digital files to maintain current, accurate and compliant documentation.
  • Planned and executed events for employees and clients and managed logistics and vendor relations.
  • Sorted, opened and routed incoming correspondence and deliveries to help senior leaders respond quickly to business and customer requirements.
  • Produced highly accurate internal and external letters and memoranda.
  • Offered office-wide software support and training, troubleshooting issues and optimizing usage.
  • Led, directed, managed and mentored 88 administrative staff members.
  • Trained employees in company and regulatory compliance requirements to promote conformance

Advertising Account Executive

University of Texas at Austin
10.2017 - 02.2021
  • Made outbound calls to existing customers to upsell advertising packages.
  • Created and presented media and advertising packages to prospective customers.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Helped customers in determining design and layout of sold and spec ads.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Directed copy preparation, proof evaluation and layout enhancement for advertising materials.
  • Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
  • Directed creative aspects of advertising campaigns.
  • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
  • Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
  • Consistently hit and exceeded sales goals by 75%.
  • Achieved monthly quota and grew sales to $950,000 within 2 years.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling
  • Directed copy preparation, proof evaluation and layout enhancement for advertising materials
  • Created and presented media and advertising packages to prospective customers
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats

Office Manager and Litigation Assistant

Law Office of Garrett C. Higley
10.2015 - 10.2017
  • Renewed subleases for tenants and collected rent payments
  • Created content and placed on social media sites.
  • Kept front office clean and well-organized to keep areas presentable for guests and maximize professional appeal.
  • Recorded expenses and maintained accounting records.
  • Created and updated physical records and digital files to maintain current, accurate and compliant documentation.
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Transferred and directed phone calls, guests and mail to correct staff members.
  • Delivered top-notch administrative support to office staff, promoting excellence in office operations.
  • Sorted, opened and routed incoming correspondence and deliveries to help senior leaders respond quickly to business and customer requirements.
  • Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
  • Optimized office schedule to balance team workloads, group productivity and financial targets.
  • Managed accurate and fully compliant AP/AR operations by documenting expenses, reconciling accounts and correcting discrepancies.
  • Drafted agendas, recorded minutes and created documents for meetings.
  • Monitored and evaluated personnel performance to complete annual reviews, recommend advancement or address productivity concerns.
  • Offered office-wide software support and training, troubleshooting issues and optimizing usage.
  • Conferred with insurance company representatives to expedite payments and resolve filing issues, keeping aging balances low and office finances strong.

Advertising Director

Texas Press Association
06.2007 - 10.2015
  • Analyzed sales and marketing data for improved strategies.
  • Managed day-to-day functions of promotion and marketing departments.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Collaborated with sales staff to plan campaigns.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Organized events and product presentations related to national conferences and conventions.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 85% in sales.
  • Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 90% in sales.
  • Produced P&L statements to enable research into loss-reduction strategies.
  • Set department budgets according to revenue and expense projections.
  • Coached account executives in sales and fulfillment strategies.
  • Drove development of digital and print advertising strategies.

Assistant Manager

Pipe World
06.2001 - 06.2007
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
  • Helped with planning schedules and delegating assignments to meet coverage and service demands.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
  • Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Set and enforced policies focused on increasing team productivity and strengthening operational efficiency.
  • Monitored security and handled incidents calmly.
  • Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
  • Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
  • Established and optimized schedules to keep coverage and service in line with forecasted demands.
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Increased sales revenues by promoting complementary products and educating customers about store promotions.
  • Created organization systems for inventory control, merchandising, financial reports and schedules, dramatically increasing operational efficiency.
  • Reduced financial discrepancies by monitoring credit card sales and deposits.
  • Directed merchandising, promotion and brand loyalty efforts for business segment with greatest sales volume.

Teachers Assistant

Austin Independent School District
08.1997 - 06.2007
  • Kept classrooms clean, neat and properly sanitized for student health and classroom efficiency.
  • Handed out classroom materials, like pencils, paper and crayons.
  • Worked with lead teacher to monitor class schedule and take attendance.
  • Oversaw students in classroom and common areas to monitor, enforce rules and support lead teacher.
  • Collaborated with teachers for lesson preparation by preparing materials and setting up equipment.
  • Supported student learning objectives through personalized and small group assistance.
  • Collated classroom materials to help teachers prepare for daily instruction and activities.
  • Assisted lead teachers with lesson plan creation and materials development .
  • Provided support to help students with special needs learn and grow.
  • Reviewed lesson material with students individually or in small groups.
  • Partnered with teacher to plan and implement lessons following school's curriculum, goals and objectives.
  • Oversaw groups of students at school and off-site locations, maintaining optimal safety and security.
  • Organized and guided skills practice, research and memorization tasks for students.
  • Used behavior modeling and specialized teaching techniques to share and reinforce social skills.
  • Created lesson materials, visuals and digital presentations to supplement lesson plans.
  • Assessed student assignments to check quality and completeness before submission for grading.
  • Helped teachers recognize learning issues evidenced in one-to-one support instruction.

Education

High School Diploma -

Rancho Cucamonga High School
Rancho Cucamonga, CA
06.1994

Baldy View ROP Certification in Radiology Tech Assistant - Radiology Assistant

Baldy View Regional Occupational Program
Ontario, CA
06.1994

Skills

  • Sales Expertise
  • Project Management
  • Communications Management
  • Campaign Planning
  • Staff Management
  • Database Management
  • Operations Management
  • B2B Marketing
  • Marketing Campaign Development
  • Social Media Campaign
  • Media Relations
  • Digital Marketing

Affiliations

Austin Chamber of Commerce

GALT Central Texas

Alliance For Woman In Media

Awarded the Print Account Executive of The Year for 2019

Timeline

Marketing Director

Signature Auto
10.2022 - Current

Administrative Director

Horizon Realty
02.2021 - 12.2022

Advertising Account Executive

University of Texas at Austin
10.2017 - 02.2021

Office Manager and Litigation Assistant

Law Office of Garrett C. Higley
10.2015 - 10.2017

Advertising Director

Texas Press Association
06.2007 - 10.2015

Assistant Manager

Pipe World
06.2001 - 06.2007

Teachers Assistant

Austin Independent School District
08.1997 - 06.2007

High School Diploma -

Rancho Cucamonga High School

Baldy View ROP Certification in Radiology Tech Assistant - Radiology Assistant

Baldy View Regional Occupational Program

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Diane Byram