Byron Bailey
Canyon Lake,CA
Summary
Goal-oriented leader with distinguished experience in e-commerce across a variety of industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
27
27
years of professional experience
Work History
Director of E-Commerce
Vega Industries
01.2021 - Current
- Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization.
- Used analytics to evaluate performance and opportunities for improvements in merchandising, site activity and user behavior.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Monitored and managed KPI reports for digital marketing and overall marketplace performance.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Verified product availability for purchase and checked inventory availability to fulfill orders.
Digital Marketing Manager
IDIQ
01.2019 - 01.2021
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Audited, identified discrepancies and issues, and repaired tracking and reporting in all analytics properties
- Implemented multiple business analytics platforms to dynamically report KPIs
- Redesigned affiliate marketing program to minimize advert/promotion overlap as well as ensuring a cohesive brand voice across affiliates.
Director of Digital Customer Acquisition
AR500 Armor
01.2019 - 01.2019
- Managed all aspects of organic and paid digital advertising for company properties
- Audited, identified discrepancies and issues and repaired tracking and reporting in all analytics properties
- Identified and implemented 3rd party tools to increase efficiency across marketing platforms
- Increased Marketing ROI from 4x to 7x.
Digital Marketing Manager
atmosol
01.2018 - 01.2019
- Managed audits, strategy consulting, campaign builds, management and on-going optimization for agency and client digital marketing accounts
- Implemented, customized and managed agency and client analytics properties
- Created custom data reports for SEO, analytics and paid advertising metrics using Data Studio
- Managed process improvement and documentation to ensure seamless continuity across departments.
Director of Search
Middleout SEM
01.2015 - 01.2018
- Managed all aspects of Search Engine Marketing for the agency and clients
- Conducted hiring and training of account strategists and managers
- Implemented Search Engine Marketing strategies and best practices for account management and optimization
- Managed processes for client acquisition and contracts.
Ads Account Strategist
Google
01.2013 - 01.2015
- Provided consultation, account and campaign set-up, and optimizations to clients running/restarting a Google Ads campaign
- Consulted with business owners, marketing executives and agencies to provide a comprehensive Google Ads marketing plan including execution of campaign builds
- Conducted budget analysis in relationship to business' goals, keyword research, campaign types best for organization's goals and website improvements
- Set up Google Analytics and various other conversion tracking methods for campaign builds across all Google Ads channels.
Senior Military Enrollment Representative
University of Phoenix
01.2009 - 01.2013
- Provided excellent customer service through education and career counseling
- Created personalized plan for each client to best accomplish his/her goals
- Mastered systems and sales processes which lead to being selected to train and mentor new representatives
- Top performer which resulted in recognition with a platinum award of excellence from the VP of the college
- Converted leads higher than the national average of the college
- Managed a database of over 3500 leads with a 100% contact rate.
Heavy Duty Tire Shop Supervisor
Freeport McMoRan
01.2007 - 01.2009
- Managed multiple teams performing tire maintenance and repair on all vehicles servicing the Morenci copper mine
- Tracked and scheduled tire maintenance and replacement for haul truck fleet of over 400 vehicles
- Performed all activities within OSHA/MSHA regulations with 0 accidents, injuries or incidents.
Interrogator/HUMINT collector
United States Army
01.1997 - 01.2007
- Performed interrogations and strategic debriefings for the collection, analysis and dissemination of intelligence items
- Translated foreign language documents and assessed intelligence value
- Wrote, reviewed and edited Summary Interrogation Reports, Intelligence Information Reports and daily summary reports
- Managed three HUMINT teams consisting of four persons each to accomplish various intelligence missions.
Education
Bachelor's - Marketing
University of Phoenix
Phoenix, AZAssociate - Korean Language
Defense Language Institute
Monterey, CASkills
- Business Needs Assessment
- Market Trend Analysis
- Strategic Planning
- Brand Marketing
- Competitor Analysis
- Marketing Strategy Development
- Customer Trend Analysis
- Market Intelligence
- Digital Marketing (SEO, SEM)
- Analytics
- Social Media Marketing
- Social Media Management
- Email Marketing
- PPC Campaign Management
Timeline
Director of E-Commerce
Vega Industries
01.2021 - Current
Digital Marketing Manager
IDIQ
01.2019 - 01.2021
Director of Digital Customer Acquisition
AR500 Armor
01.2019 - 01.2019
Digital Marketing Manager
atmosol
01.2018 - 01.2019
Director of Search
Middleout SEM
01.2015 - 01.2018
Ads Account Strategist
Google
01.2013 - 01.2015
Senior Military Enrollment Representative
University of Phoenix
01.2009 - 01.2013
Heavy Duty Tire Shop Supervisor
Freeport McMoRan
01.2007 - 01.2009
Interrogator/HUMINT collector
United States Army
01.1997 - 01.2007
Bachelor's - Marketing
University of Phoenix
Associate - Korean Language
Defense Language Institute
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