Byron Copeland
Las Vegas,NV
Summary
Results-driven digital marketing professional with expertise in PPC, email marketing, project management, social media management, content marketing, web design, digital optimization, search engine marketing, blogging, search engine optimization, lead generation, B2B, and branding. Proven track record of driving lead generation, increasing brand awareness, and optimizing digital marketing strategies. Skilled in managing cross-functional teams, executing successful campaigns, and delivering exceptional results. Strong analytical and problem-solving abilities with a customer-centric approach. Seeking a challenging role to leverage my skills and contribute to the growth of a dynamic organization.
Throughout my career, I have demonstrated strong leadership skills and the ability to manage cross-functional teams to achieve common goals. I have successfully led and collaborated with diverse teams of marketers, designers, developers, and sales professionals, fostering a collaborative and innovative work environment. By effectively aligning team efforts and implementing project management techniques, I have consistently delivered successful campaigns and achieved desired outcomes. In addition to my digital marketing expertise, I possess a deep understanding of brand strategy and B2B marketing. I have successfully developed and executed branding initiatives that have enhanced brand recognition and customer loyalty. I am eager to bring my skills and experiences to the table, collaborating with talented individuals who share a common goal of excellence. Thank you for considering my application. I have attached my resume.
Overview
6
6
years of professional experience
Work History
Digital Marketing and Technology Director
Integrity Payments Group
09.2021 - Current
- Develop and execute PPC campaigns, effectively optimizing keywords, ad copy, and bidding strategies to drive targeted traffic and maximize conversions
- Create and manage comprehensive email marketing campaigns, resulting in a 20% increase in open rates and a 15% higher click-through rate compared to industry benchmarks
- Lead cross-functional teams in the implementation of digital optimization strategies, improving website performance and user experience, leading to a 30% increase in online visibility and organic search rankings
- Develop and execute social media strategies, including content creation, community management, and paid advertising, resulting in a 40% increase in followers and a 60% boost in engagement
- Oversee web design and development projects, collaborating with designers and developers to create visually appealing and user-friendly websites, resulting in a 25% increase in conversion rates
- Implement search engine optimization (SEO) techniques, including on-page optimization and link building, resulting in a 50% increase in organic website traffic and a 20% improvement in keyword rankings
- Utilize project management skills to plan, execute, and monitor digital marketing initiatives, ensuring timely delivery and successful campaign performance
- Collaborate with sales teams to develop and execute lead generation strategies, resulting in a 15% conversion rate and a 30% increase in qualified leads
- Conduct regular performance analysis and reporting, providing actionable insights to drive continuous improvement and optimize marketing efforts.
- CRM setup, management, integration and implementation
Consulting Specialist Digital Marketing and Tech
Charge.Me
09.2021 - Current
- Provide consulting services to clients in the payments industry, specializing in technology solutions
- Advise clients on optimizing payment processing systems, security measures, and compliance, resulting in a 20% reduction in payment processing errors
- Develop customized strategies to improve operational efficiency and reduce costs, leading to a 15% increase in profit margins
- Conduct training sessions and workshops to educate clients on best practices and industry trends, resulting in enhanced knowledge and improved performance
- Collaborate with clients on content marketing strategies, including blog writing and lead generation campaigns, resulting in a 25% increase in website traffic and a 20% boost in lead conversions
- Assist in web design and development projects to enhance online presence and user experience, resulting in a 30% increase in website engagement
- Implement search engine optimization (SEO) techniques to increase organic visibility, resulting in a 40% improvement in search rankings and a 25% increase in organic website traffic
- Support clients in social media management, including content creation, scheduling, and community engagement, resulting in a 50% increase in social media followers and a 60% boost in engagement.
- CRM setup, management, integration and implementation.
Managing Partner
BryCo Group
08.2017 - Current
- Digital Marketing Strategy: Helped businesses develop comprehensive digital marketing strategies aligned with their goals and target audience. This may include identifying key marketing channels, creating customer profiles, conducting market research, and formulating campaign strategies.
- Online Advertising and PPC: Provided expertise in managing and optimizing online advertising campaigns, such as pay-per-click (PPC) advertising on platforms like Google Ads or social media platforms. They would focus on maximizing ROI, targeting the right audience, and optimizing ad performance.
- Search Engine Optimization (SEO): Offered SEO services to help businesses improve their website's visibility in search engine results. This would involve keyword research, on-page optimization, technical SEO audits, backlink analysis, and content strategy development to increase organic traffic.
- Social Media Marketing: Assisted clients in developing and executing social media marketing strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and others. They would focus on creating engaging content, managing paid advertising campaigns, and measuring performance metrics.
- Content Marketing: Provided guidance on content marketing strategies, including content creation, distribution, and promotion. I would help clients develop compelling and valuable content to attract and retain their target audience.
- Technical Integrations: Offered expertise in integrating various software systems and tools. This could include customer relationship management (CRM) platforms, marketing automation systems, analytics tools, and other software solutions to streamline processes and optimize data management.
- Analytics and Reporting: Emphasized data-driven decision-making by implementing analytics tools, tracking key performance indicators (KPIs), and providing regular reports and insights on campaign performance, audience behavior, and overall marketing effectiveness.
- Minimized risk exposure through careful advice on business operations and strategic plans.
- Increased revenue for all partners with successful promotional strategies and reductions in costs.
Consulting Specialist
Fuel.Me
08.2018 - 03.2023
- Offer expert consulting services to clients in the fuel industry, focusing on operational excellence and technology implementation
- Assess and enhance
- Collaborate with clients to develop and implement digital marketing strategies focused on driving business growth and maximizing online visibility.
- Conduct in-depth market research and competitor analysis to identify opportunities and develop targeted marketing campaigns tailored to client's specific industry and target audience.
- Utilize search engine optimization (SEO) techniques to optimize website content, meta tags, and backlink profiles, resulting in improved organic search rankings and increased website traffic.
- Develop and manage pay-per-click (PPC) campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy creation, bid management, and performance analysis.
- Implement lead generation strategies, including landing page optimization, lead capture forms, and email marketing campaigns, to generate high-quality leads and drive conversion rates.
- Create and curate engaging content for blogs, social media, and email newsletters to enhance brand visibility and engagement with target audiences.
- Monitor and analyze campaign performance using Google Analytics and other analytics tools, providing insights and recommendations for continuous improvement and optimization.
- Provide ongoing consultation and support to clients, addressing their digital marketing needs, troubleshooting issues, and identifying growth opportunities.
- Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure seamless execution of marketing initiatives.
- Stay updated on industry trends and best practices in digital marketing, attending conferences and professional development events to enhance knowledge and expertise.
- Act as a subject matter expert in digital marketing, providing training and guidance to internal teams and clients on various digital marketing strategies and tactics.
- CRM setup, management, integration and implementation.
Education
Bachelor of Science - Management Information Systems (MIS
Central Michigan University
Mount Pleasant, MI2005
High School Diploma -
Berkley High School
Berkley, MI05.2000
Skills
- PPC (Pay-Per-Click) advertising
- Email marketing campaigns
- Project management
- Social media management
- Content marketing
- Web design and development
- Digital optimization strategies
- Search engine marketing (SEM)
- Blogging
- Search engine optimization (SEO)
- Lead generation
- B2B marketing
- CRM setup, management and implementation
Accomplishments
- Successfully managed and optimized PPC campaigns, resulting in a 30% increase in lead generation
- Developed and executed email marketing campaigns with a 20% higher open rate compared to industry benchmarks
- Led cross-functional teams in the successful completion of multiple web design and development projects, resulting in improved user experience and increased conversion rates
- Implemented SEO strategies that improved organic rankings, resulting in a 50% increase in website traffic
- Developed content marketing strategies that increased blog engagement by 40% and generated qualified leads
- Managed social media channels, growing followers by 50% and increasing engagement by 60%
- Implemented digital optimization strategies, resulting in a 25% increase in online visibility and brand awareness
- Generated B2B leads through targeted lead generation campaigns, resulting in a 15% conversion rate
- Certifications
- Google Ads Certified
- HubSpot Inbound Marketing Certified
Timeline
Digital Marketing and Technology Director
Integrity Payments Group
09.2021 - Current
Consulting Specialist Digital Marketing and Tech
Charge.Me
09.2021 - Current
Consulting Specialist
Fuel.Me
08.2018 - 03.2023
Managing Partner
BryCo Group
08.2017 - Current
Bachelor of Science - Management Information Systems (MIS
Central Michigan University
High School Diploma -
Berkley High School
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