Byron Walker
Shawnee Mission,KS
Summary
Dedicated Advertising Specialist eager to create and implement successful strategies to improve organizational efficiency. Adept at utilizing data analysis to provide insights into advertising initiatives. Strong communication and interpersonal skills and committed to pursuing best practices related to both traditional and digital marketing strategies.
Overview
7
7
years of professional experience
Work History
Sr. Advertiing Specialist
Favorite Helthcare Staffing
11.2019 - Current
- Managed diverse advertising portfolio of various campaigns across six job advertising platforms
- Monitor job board performance analytics for job postings to ensure effective use of advertising budgets
- Assist in yearly budget forecasting and development for over $5M annually.
- Evaluate and oversee day-to-day operations of Google Ads account campaigns, including campaign building and optimization.
- Review Google Analytics Reporting for strategic planning of campaign builds
- Conduct SEO keyword research and monitored performance of search terms on Google Ads for optimal results
- Managed PPC account budgets on various job platforms while ensuring that they remained within budget guidelines
- Performed group trainings for advertising best practices
Advertising Coordinator
Favorite Health Staffing
11.2019 - Current
- Design, create, and place print and internet recruitment advertising on internet job boards, and other websites
- Track branch and corporate recruitment advertising budgets and ROI.
- Manage and pays advertising invoices.
- Monitor all recruitment postings for effectiveness, brand, message, content, and ROI.
- Prepare reporting, budget and recruitment analysis.
- Research and identify marketing and advertising opportunities and prepare recommendations.
- Create and broadcast company related communications to internal and external employees.
- Provide training to branch and corporate staff as needed for advertising and social media purposes.
Multi-mode Specialist
Total Quality Logistics Inc.
02.2018 - 09.2019
- Manage, grow, & develop less than truckload accounts and functions for all 50+ Kansas City brokers.
- Liaison between LTL carrier base, selling broker, and customers.
- Train and develop best selling practices with each jr. broker on a one-on- one basis, as well as, team presentations and trainings.
- Develop market updates emails to be sent to entire team on a daily basis.
- Pro-actively participated in weekly team meetings with managers
Logistics Account Executive
Total Quality Logistics Inc.
02.2017 - 02.2018
- Oversee logistics account responsible for over $900,000 of annual brokerage revenue.
- Coordinate shipping & receiving appointments for 30 Motor Carriers per day.
- Negotiate carrier rates with more than 50 carriers daily.
- Initiate more than 75 cold calls to potential customer prospects daily.
- Analyze market transportation rates and trends to present carrier rates to potential customers and carriers.
- Understand and abide by Department Of Transportation laws and regulations daily.
- Form valuable relationships with 10+ national carries utilized to curb market rate changes.
Education
MBA - Business Administration
Northwest Missouri State University
Maryville, MO12.2016
Bachelor of Science - Marketing
Northwest Missouri State University
Maryville, MO05.2015
Bachelor of Science - Management
Northwest Missouri State University
Maryville, MO05.2015
Skills
- Search Engine Optimization
- Budgeting and Allocation
- Analytics and SEO
- Google Ads
- Campaign management
- Order management
- CRM Systems
- Vendor management
- Employee training
- Keyword optimization
- Analytical and Critical Thinking
- Flexible and Adaptable
- MS Office
- Web-based reporting tools
Timeline
Sr. Advertiing Specialist
Favorite Helthcare Staffing
11.2019 - Current
Advertising Coordinator
Favorite Health Staffing
11.2019 - Current
Multi-mode Specialist
Total Quality Logistics Inc.
02.2018 - 09.2019
Logistics Account Executive
Total Quality Logistics Inc.
02.2017 - 02.2018
MBA - Business Administration
Northwest Missouri State University
Bachelor of Science - Marketing
Northwest Missouri State University
Bachelor of Science - Management
Northwest Missouri State University
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