Summary
Work History
Education
Skills
Additional Experience
Timeline
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Byron M. Waldrip

Byron M. Waldrip

Trophy Club,TX

Summary

Forward-thinking leader with a commendable track record of leading teams through sales/account management and business development initiatives across all verticals to ensure long-term customer satisfaction and success acquiring/retaining high-net-worth enterprise accounts and negotiating partner and client contracts.

Recognized for innovative sales techniques, concept solutions and sales strategies. Visionary communicator dedicated to aligning organizational business goals with quality work to achieve consistent and successful business relationships.

Work History

Director, Client Relations

Meticulous Image
Southlake, TX
09.2022 - 03.2023
  • Structured video sales process; developed sales strategies for packaging with programmatic media to increase client spend
  • Fostered and sustained productive relationships by promoting positive work culture within team
  • Built robust client relationships through regular check-ins and diligent follow-ups
  • Spearheaded Video Services production by leading high-quality output and timely delivery
  • Resolved client inquiries across multiple channels of communication

Video Producer

MultiView
Irving, TX
03.2020 - 07.2022
  • Managed and produced video content for 40-50 clients monthly, raising monthly average from only 5-6 clients per month within two years while spearheading video production team
  • Negotiated custom budgets by aligning with client needs and ensuring financial sustainability
  • Evaluated abreast of digital technology trends, social media requirements, and best practices to enhance effectiveness of digital campaigns
  • Collaborated effectively with social media managers by defining channel content needs and ensuring consistent, quality content delivery
  • Coordinated with marketing, advertising, and management teams to optimize campaign timing, enhancing reach and impact
  • Structured and implemented video sales process for Sales Executives, developed sales strategies for packaging with programmatic media to increase client spend.

Programmatic Account Manager

Multiview
12.2016 - 03.2020
  • Managed 60+ client accounts monthly, increasing renewal revenue by 15-20% annually
  • Structured and implemented video sales process for Sales Executives as well as developed sales strategies for packaging with programmatic media to increase client spending.
  • Cultivated and sustained positive client relationships by promoting customer loyalty and repeat business
  • Formulated project schedules and ensured on-time, within-budget delivery of materials by adhering to strict deadlines and budgetary constraints
  • Implemented Video Programmatic management processes to increase amount of commercial video productions completed each month.

Team Lead - Manager

Multiview
02.2011 - 12.2016
  • Supervised a team of 12 Sales Executives responsible for partnering with associations generating $30M+ in royalty revenue in first five years
  • Consistently led all Partnership Sales Executives in monthly contracts signed and revenue generated for 14 straight months
  • Strategized advertising and promotions for partner publications after personally securing 150+ publishing partnerships
  • Conducted comprehensive behavioral data analysis and research on association partners by driving informed strategic team decision-making
  • Negotiated and finalized publishing contracts by ensuring beneficial terms and agreements
  • Assessed individual and team business performance, identifying and leveraging opportunities for improvement
  • Conducted regular one-on-one meetings to review performance

Education

Bachelor's degree - Media Arts And University Studies

The University of Texas At Arlington
Arlington, TX
01.2000

Skills

  • Verbal and Written Communication
  • Critical Thinking
  • Attention to Detail
  • CRM Software
  • Team Building
  • Microsoft Office
  • Business Development
  • Account Management
  • Networking
  • People Management
  • Creativity and Innovation
  • Relationship Building
  • Strategic Account Planning
  • Charismatic Leader
  • Strategic Planning
  • Budget Management

Additional Experience

Freelance Script Writer Macro Management (currently represented)

  • Producer - Spotcha Productions (2001-2010)
  • Bar Manager Fat Harry's Bar and Spirits (1999-2001)
  • Stunt Performer Performer, Six Flags Over Texas (1995-1999)

Timeline

Director, Client Relations

Meticulous Image
09.2022 - 03.2023

Video Producer

MultiView
03.2020 - 07.2022

Programmatic Account Manager

Multiview
12.2016 - 03.2020

Team Lead - Manager

Multiview
02.2011 - 12.2016

Bachelor's degree - Media Arts And University Studies

The University of Texas At Arlington

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Byron M. Waldrip