Cristal Carrillo
Houston,TX
Websites
Summary
Creative Entrepreneur and Business Owner, dedicated and resourceful with 12+ years in the sales industry. Demonstrated success in growth and innovation. Capitalized on new trends and technologies to boost business initiatives and reach sales objectives. Ready to leverage experience and drive to pursue new professional challenges.
Overview
13
13
years of professional experience
2
2
Languages
Skills
- Bilingual (Spanish & English)
- Business Administration
- Business Development
- Customer Service
- Graphic Design
- Sales
- Marketing
- Social Media Management
- Website Design
- Logo Creation
- Cooking
- Photography
Work History
Social Media and Marketing Specialist
Jerry Wilson's Insurance Agency
12.2022 - 06.2023
- Increased company awareness by developing and implementing targeted marketing campaigns.
- Spearheaded successful rebranding efforts, aligning company messaging with target audience preferences.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Enhanced gateways to acquire customer engagement, utilizing Google Ads and other tools.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Managed cross-functional projects to successfully execute customer traffic in several businesses owned by employer.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Designed and implemented advertising and public relations activities.
Herbalife Independent Distributor
Herbalife - Cristal's Nutri-Journey
04.2022 - Current
- Proven ability to learn quickly and adapt to new situations.
- Improved clients'' overall health by providing personalized nutritional guidance and meal planning.
- Achieved consistent sales growth by regularly updating product knowledge and attending industry events.
- Developed tailored nutrition plans for weight loss, resulting in healthier lifestyles and increased client satisfaction.
- Developed strong rapport with clients, leading to increased customer satisfaction and repeat business.
- Managed inventory effectively to maintain optimal stock levels and minimize storage costs.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
Freelance Caterer (Self-employed)
Delicias By Cristal
01.2020 - Current
- Increased customer satisfaction by consistently delivering high-quality catering services for various events.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Enhanced menu offerings by developing innovative and delicious recipes tailored to clients'' preferences, mainly Mexican cuisine but not limited to it.
- Ensured timely delivery of meals by coordinating efficient transportation methods and logistics.
- Managed food inventory effectively, reducing waste and minimizing food costs.
- Maintained a clean and sanitary kitchen environment by adhering to strict health and safety regulations.
- Provided exceptional client service through proactive communication and addressing concerns promptly.
- Managed financial aspects of the business.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
Freelance Graphic Designer (Self-employed)
B-Tha-Light Designs
01.2020 - Current
- Enhanced client satisfaction by delivering high-quality graphic design projects within tight deadlines.
- Developed eye-catching marketing materials for various clients, increasing brand recognition and sales.
- Collaborated with cross-functional teams to ensure seamless integration of graphic elements into web and print designs.
- Designed visually appealing presentations for corporate clients, improving audience engagement during meetings.
- Created compelling visual identities for new businesses, establishing a strong brand presence in the market.
- Redesigned outdated logos and branding elements for established companies, revitalizing their image and customer appeal.
- Increased website traffic by designing engaging social media graphics that effectively communicated brand messages.
- Delivered consistent results by adapting quickly to changing client requirements and project scopes throughout the design process.
- Designed custom illustrations for diverse clientele, adding a unique touch to each project while reinforcing brand identity guidelines.
- Enhanced user experience by designing responsive and visually appealing websites for various clients, and own businesses.
Online Boutique Owner (Self-employed)
Cristal Fashion Boutique
01.2015 - Current
- Created high-quality branding collateral such as brochures, packaging, and website, contributing to increased sales and customer engagement.
- Increased online sales by implementing effective marketing strategies and optimizing website design.
- Managed inventory for a seamless shopping experience, ensuring accurate stock levels and timely order fulfillment.
- Developed strong relationships with suppliers, negotiating favorable terms and securing high-quality products at competitive prices.
- Enhanced customer satisfaction by providing responsive and personalized customer service through various communication channels.
- Streamlined business operations by implementing efficient systems for order processing, shipping, and returns management.
- Grew social media following through consistent posting of engaging content, resulting in increased brand visibility and customer engagement.
- Built a loyal customer base by offering exclusive promotions, incentives, and loyalty programs.
- Analyzed sales data to identify trends, adjust marketing strategies, and inform future purchasing decisions for optimal inventory assortment.
- Hosted successful pop-up events and participated in local markets to expand brand reach within the community.
- Optimized product listings with detailed descriptions, accurate specifications, and compelling visuals to maximize conversion rates.
- Utilized email marketing campaigns to announce new arrivals, promote sales events, and maintain ongoing communication with customers.
- Organized seasonal sales events to clear out excess inventory while generating additional revenue streams for the business.
- Established an efficient workflow for processing orders from placement through shipping.
- Stayed informed about fashion industry trends to ensure that the boutique''s offerings remained relevant.
- Monitored competitor pricing strategies to maintain competitive product offerings and adjust pricing as needed.
- Managed the day-to-day financials of the online boutique, including budgeting, expense tracking, and revenue projections.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Introduced new methods, practices, and systems to reduce turnaround time.
Former Independent Distributor
(CYSM) Colombia Y Su Moda
01.2012 - 01.2014
- Competitive sales of shape wear, undergarments, sportswear, jeans and bodysuits.
- Achieved consistent sales growth by regularly updating product knowledge and attending industry events.
- Developed strong rapport with clients, leading to increased customer satisfaction and repeat business.
- Provided exceptional customer service, addressing inquiries promptly and resolving issues efficiently.
Former Independent Distributor
AVON
01.2011 - 12.2014
- Competitive catalog sales of cosmetics and beauty products.
- Achieved consistent sales growth by regularly updating product knowledge and attending industry events.
- Developed strong rapport with clients, leading to increased customer satisfaction and repeat business.
- Provided exceptional customer service, addressing inquiries promptly and resolving issues efficiently.
Education
GED -
San Jacinto College
Houston, TX01.2014
Course Completion - GED Classes
Houston Community College
Houston, TX11.2013
Course Completion - Entrepreneurship Course
Houston Community College
Houston, TX08.2013
Photography
Love to take photographs ever since I was a little girl. There has always been something about capturing a moment for ever that has mesmerized me. I take all the photos for my businesses and I also have done private photo shoots for colleagues and family. My favorite type of photograph is landscapes during sunsets or sunrises and individual portraits.
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Part TimeContract WorkWork Location
RemoteHybridImportant To Me
Work-life balanceHealthcare benefitsFlexible work hoursPersonal development programsWork from home optionInterests
Photography
Writing
Timeline
Social Media and Marketing Specialist
Jerry Wilson's Insurance Agency
12.2022 - 06.2023
Herbalife Independent Distributor
Herbalife - Cristal's Nutri-Journey
04.2022 - Current
Freelance Caterer (Self-employed)
Delicias By Cristal
01.2020 - Current
Freelance Graphic Designer (Self-employed)
B-Tha-Light Designs
01.2020 - Current
Online Boutique Owner (Self-employed)
Cristal Fashion Boutique
01.2015 - Current
Former Independent Distributor
(CYSM) Colombia Y Su Moda
01.2012 - 01.2014
Former Independent Distributor
AVON
01.2011 - 12.2014
GED -
San Jacinto College
Course Completion - GED Classes
Houston Community College
Course Completion - Entrepreneurship Course
Houston Community College
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