Ashley Penson

• Reporting directly to the CMO.
• Manage day-to-day partners marketing and growth operations – constantly improving workflow processes and systems while focusing on areas such as account management, innovation, forecasting and team management.
• Spearheaded the development of a 52-page digital partner enablement guide, functioning as an extensive reference tool for internal teams to understand the intricacies and benefits of our partners.
• Develop industry-leading, engaging partner marketing content for both traditional and digital marketing campaigns.
• Recruited new talent into the partner marketing team.
• Lead a team of marketers and managers who manage 35 + Strategic Alliance Partners (Accenture, KPMG, Deloitte) and Technology partners
• Ensured compliance and met contractual obligations by tracking, managing, and reporting on partner marketing activities
• Negotiate partner marketing packages in contracts.
• Conceptualize and deploy hyper-targeted marketing strategies and digital campaigns across multiple channels to increase consumer engagement and retention for the business services group.
• Achieved successful sponsor revenue generation at annual customer conferences ~$2M generated in sponsor revenue.
• Successfully secured sponsors to ensure the annual golf tournament was a sold out event for three consecutive years.
• Developed policies and procedures to ensure compliance with corporate standards.
• Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
• Prepared presentations for board meetings summarizing key developments within the company.
• Implemented systems for tracking progress on key partner initiatives or projects.
• Evaluated effectiveness of existing campaigns against predetermined objectives and ROI targets.
• Negotiated contracts with vendors providing services such as printing and web hosting at competitive rates.
• Facilitated cross-functional teams in developing innovative marketing solutions that improved customer experience.
• Provided strategic direction on how best to engage customers through existing partners.
• Collaborated cross-functionally with internal teams to ensure alignment on partner initiatives.
• Developed and executed integrated marketing plans for partners across multiple channels (website, email campaigns, social media posts, etc.)
• Established and maintained relationships with key stakeholders in the partner ecosystem.
• Generated ideas for growth opportunities within existing partnerships.
• Coordinated with sales teams to ensure timely follow-up on all qualified leads.
• Negotiated contracts with vendors for services related to public relations, advertising, or sponsorships.
• Developed a comprehensive marketing plan to increase brand awareness and drive sales growth.
• Planned and produced highly effective experiential marketing events.

Led the annual sales incentive program $350K budget (see previous experience for responsibilities)

• Reported directly to the CMO.
• Recruited from the desk of the CEO for brand new role in the business managing 18 partner relationships.
• Managed partnerships and maintained strong relationships with partners
• Spearheaded the establishment and execution of joint marketing SOP for partnerships
• Executed joint marketing strategies with each partnership utilizing various channels such as webinars, email campaigns, blogs, LinkedIn Live, and social media.
• Responsible for designing integrated campaigns that both increased brand awareness and created profitable marketing qualified leads for new business growth in a variety of industrie
• Created enablement templates and facilitated internal partnership enablement
• Managed and enhanced the sponsorship program for our annual customer conference, including booth design, vendor sourcing and management, development of sponsorship prospectus, and onsite sponsor activations.
• Achieved successful sponsor revenue generation at annual customer conferences.
• Created partner website in collaboration with brand team.
• Managed internal SharePoint site for partnerships
• Developed innovative ideas to increase growth in existing partnerships.
• Well-versed in executing successful trade shows and exhibitions
• Led the annual sales incentive program $300K budget (see previous experience for responsibilities)

• Reported directly to the CEO.
• Owned the CEO schedule and trusted with their email inbox.
• Overseen all aspects of travel for a CEO who traveled ~90% of the time (domestic and global) - traveling to company offices, clients, meetings, etc.
• Managed all aspects of coordinating private air travel with the assistance of an aviation team.
• Created detailed travel itineraries - keeping up with constant changes to flight schedule, meeting schedule, private car service, etc.
• Demonstrated meticulous management of all travel schedules, prioritizing global time zones.
• Traveled with CEO to Board of Director Meetings and other meetings as necessary.
• Acted as an intermediary between the CEO and other departments or outside organizations when needed.
• Member of the Mergers and Acquisitions team.
• Spearheaded planning and coordination of company events hosted by the CEO, overseeing vendor selection, logistics planning and catering services.
• Provided support to other executives within the organization as required.
• Utilized Paralegal skills regularly with contract review and execution - trusted with signing on behalf of the company.
• Interviewed prospective executives and streamlined processes related to onboarding new employees into executive positions.
• Acted as a secure vault for confidential information, adhering to corporate policies.
• Organized meetings and conference calls for the CEO and ensured all necessary materials were prepared in advance.
• Arranged international travel itineraries for business trips taken by other members of the Executive Leadership team when necessary.
• Created agendas for senior management meetings and took minutes during those meetings.
• Traveled with CEO to Board of Director Meetings and other meetings as necessary.
• Led the annual sales incentive program - annual budget of $300K (see previous experience for responsibilities)

• Reported directly to the COO.
• Responsible for over $2M annually for all internal / external events such as trade shows, annual User Conference, annual team Kick-Offs, Sales President's Club, Platinum Performers, monthly socials, holiday parties and all other misc meetings and events.
• Managed and hired all administrative staff.
• Sourced venues for all of the above, manage negotiations, contract and book space. Arrange food and beverage, housing and transportation arrangements, source supplies / suppliers, and ensure decor meets brand standards.
• Manage budgets and work closely with our Finance department and Executive leadership team to secure funds and track all event finances, and work with internal human resources to ensure appropriate staffing during events.
• Led the planning, design, and management of tradeshows, ensuring successful execution and providing onsite support.

Led the annual sales incentive program

• Managed all planning, contracting, and on-site operations of corporate incentive-focused event with $250K annual event budget.
• Evaluate and recommend destinations, awards and gifts to management.
• Manage budget; tracking and reconciling all expenses to program budget and show ROI.
• Monitor event activities in order to ensure satisfaction of participants and resolution of any problems that arise.
• Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
• Conduct post-event evaluations in order to determine how future events could be improved.
• Conducted regular meetings with team members to review progress and address any issues or concerns arising from the program execution process.
• Document pre, during and post event activities, including event surveys and results analysis.
• Lead office space and relocation planning for 4 offices i.e. source new office space, coordinate with Executive leadership team regarding budget, headcount requirements and projected growth, work with external broker and negotiate rates, work with architects on space design as well as seating arrangements, select and bid office specific furniture to fit the culture and needs, select all office finishes, serve as the project manager before, during and after construction.
  

• Reported to main attorney and owner of firm.
• Assisted in the preparation of legal arguments and memoranda of law.
• Managed all marketing and advertising initiatives, maintaining extensive in-person communication with fellow law firms.
• Streamlined internal accounting processes for a multi-attorney office.
• Advised clients on procedural matters related to their cases.
• Provided administrative support such as answering phones or scheduling appointments.
• Conducted research on relevant laws, regulations, judicial decisions, and legal articles.
• Communicated with witnesses regarding deposition scheduling.
• Created spreadsheets to track case information and deadlines.
• Interpreted various types of legal documents including contracts and agreements.
• Proofread documents prior to filing them with courts or submitting them to opposing counsels.
• Participated in mediation sessions by preparing necessary materials and taking notes during meetings.
• Filed motions with courts electronically or via hard copy.
• Reviewed and organized legal documents, such as pleadings, motions, and briefs.
• Organized evidence for use at trial or hearing proceedings.
• Attended court proceedings to observe trials or hearings.